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    • 5. 发明专利
    • Interactive broadcast viewing system
    • 互动广播观察系统
    • JP2003060597A
    • 2003-02-28
    • JP2001245145
    • 2001-08-13
    • Hitachi Ltd株式会社日立製作所
    • MURAKAMI KATSUMITANAKA KAZUHIROHARA KOSUKEIKEDA ERIKO
    • H04N17/00H04H20/00H04H20/38H04H20/76H04H60/04H04H60/31H04H60/35H04H60/66H04N7/08H04N7/081H04N7/173H04N21/258H04N21/658H04N21/81H04H1/02H04H1/00H04H7/00H04H9/00
    • PROBLEM TO BE SOLVED: To achieve effective provision for broadcast information having high appeal to a number of unspecified viewers in an interactive broadcast viewing technique.
      SOLUTION: Information 21 about viewers who use interactive services and commodity information 22, including target viewer information of this commodity, guided by a data broadcast program are stored. Transfer data of program identification information 81 and viewer identification information 82 which are transmitted from a viewer side receiver 30 for each of a number of unspecified viewers are received in a central process unit 10 when using the interactive services. Statistical viewer information 90 about the viewers of the program is calculated on the basis of the information 21 and the transferred data. Optimal products are selected for a number of unspecified viewers on the basis of the information 22 and 90. After that, the selected optimal commodity information is provided to a number of unspecified viewers via a data broadcast system 60. Thus, broadcast information such as effective product information having high appeal to a number of unspecified viewers is provided.
      COPYRIGHT: (C)2003,JPO
    • 要解决的问题:为了在交互式广播观看技术中对多个未指定的观众具有高吸引力的广播信息的有效提供。 解决方案:存储关于使用交互式服务和商品信息的观众的信息21,包括由数据广播节目指导的该商品的目标观众信息。 当使用交互式服务时,在中央处理单元10中接收从多个非特定观看者的观众侧接收机30发送的节目识别信息81和观众识别信息82的传送数据。 基于信息21和传送的数据计算关于节目的观众的统计查看器信息90。 基于信息22和90,为多个未指定的观众选择最优产品。之后,通过数据广播系统60将所选择的最佳商品信息提供给多个未指定的观众。因此,诸如有效的广播信息 提供了对许多未指定的观众具有高吸引力的产品信息。