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1. 发明申请

US20130159092A1 SYSTEM AND METHOD FOR EFFICIENT RANKING IN ONLINE ADVERTISING BY SHAPING RELEVANCE SCORES 审中-公开
标题翻译：通过形成相关性的在线广告中有效排名的系统和方法
公开(公告)号：US20130159092A1
公开(公告)日：2013-06-20
申请号：US13329456
申请日：2011-12-19
申请人： Sebastien Lahaie , R. Preston McAfee
发明人： Sebastien Lahaie , R. Preston McAfee
IPC分类号： G06Q30/02
CPC分类号： G06Q30/08 , G06Q30/0241
摘要： The present invention is directed towards a method and system for ranking advertisements in an auction-based advertising system. The method of the present system comprises receiving one or more search queries and selecting one or more keywords from the one or more search queries. One or more bids associated with a given keyword selected from the one or more search queries are retrieved and a priority score for one or more advertisements is determined, wherein each of the one or more advertisements is associated with a given bid. The priority score is determined by taking the product of a position normalized click through rate associated with a given advertisement adjusted by an exponential value and the given bid. The one or more advertisements are then ranked according to the priority score.
摘要翻译：本发明涉及一种用于在基于拍卖的广告系统中对广告进行排名的方法和系统。本系统的方法包括从一个或多个搜索查询接收一个或多个搜索查询和选择一个或多个关键字。检索与从一个或多个搜索查询中选择的给定关键词相关联的一个或多个出价，并且确定一个或多个广告的优先级得分，其中所述一个或多个广告中的每一个与给定投标相关联。优先级得分是通过以与指定值和给定出价调整的给定广告相关联的位置归一化点击率的乘积来确定的。然后根据优先级得分对一个或多个广告进行排名。

2. 发明授权

US08538809B2 Estimating on-line advertising inventory value based on contract eligibility information 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US08538809B2
公开(公告)日：2013-09-17
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

3. 发明申请

US20100125479A1 MEETING SCHEDULER 审中-公开
标题翻译：会议日程安排
公开(公告)号：US20100125479A1
公开(公告)日：2010-05-20
申请号：US12271767
申请日：2008-11-14
申请人： Shanmugasundaram RAVIKUMAR , R. Preston McAfee
发明人： Shanmugasundaram RAVIKUMAR , R. Preston McAfee
IPC分类号： G06Q10/00
CPC分类号： G06Q10/06 , G06Q10/109 , G06Q10/1095
摘要： A method of scheduling meetings includes: providing a first specification for a first set of meetings, wherein the first specification includes for each meeting an attendee list for specifying attendees, a duration for specifying meeting length, and a window for specifying acceptable meeting times; providing a first meeting schedule for the first set of meetings in accordance with the first specification, wherein the first meeting schedule includes a start time and an end time for each meeting; specifying an additional meeting to add to the first set of meetings, whereby a second set of meetings includes the first set of meetings and the additional meeting and a corresponding second specification includes for each meeting an attendee list, a duration, and a window; and determining a second meeting schedule for the second set of meetings by adjusting the first meeting schedule to include the additional meeting in accordance with the second specification.
摘要翻译：一种安排会议的方法包括：为第一组会议提供第一规范，其中，第一规范包括每次会议一个用于指定与会者的参加者列表，用于指定会议长度的持续时间，以及用于指定可接受的会议时间的窗口; 根据第一规范为第一组会议提供第一会议时间表，其中第一会议时间表包括每次会议的开始时间和结束时间; 指定增加第一组会议的附加会议，其中第二组会议包括第一组会议和附加会议，并且相应的第二规范包括每次会议参加者名单，持续时间和窗口; 以及通过根据第二规范调整第一会议时间表以包括附加会议来确定第二组会议的第二会议时间表。

4. 发明申请

US20100100422A1 APPARATUS AND METHODS FOR PRICING GUARANTEED DELIVERY CONTRACTS 审中-公开
标题翻译：用于定价保证交货合同的设备和方法
公开(公告)号：US20100100422A1
公开(公告)日：2010-04-22
申请号：US12255896
申请日：2008-10-22
申请人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
发明人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
IPC分类号： G06Q90/00 , G06Q30/00 , G06Q20/00 , G06F17/30
CPC分类号： G06Q30/0206 , G06Q30/02 , G06Q30/0255 , G06Q30/0283
摘要： Disclosed are apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) forecasting a delivery cost for delivering a plurality of deliverable impressions to meet a guaranteed delivery contract for a particular advertising product; and (ii) determining a target price for a guaranteed delivery contract for such particular advertising product by adjusting the delivery cost based on one or more changes in one or more conditions of a supply and demand market.
摘要翻译：公开了在线广告库存定价的设备和方法。在一个实施例中，用于定价在线广告库存的方法包括（i）预测用于递送多个可交付展示的交付成本以满足特定广告产品的保证递送合同; 以及（ii）通过基于供需市场的一个或多个条件中的一个或多个变化来调整所述交付成本来确定所述特定广告产品的保证交货合同的目标价格。

5. 发明申请

US20090070873A1 SAFE WEB BASED INTERACTIONS 审中-公开
标题翻译：安全网络互动
公开(公告)号：US20090070873A1
公开(公告)日：2009-03-12
申请号：US11853447
申请日：2007-09-11
申请人： R. Preston McAfee , David M. Pennock
发明人： R. Preston McAfee , David M. Pennock
IPC分类号： G06F21/00 , G06F15/16
CPC分类号： G06F21/56 , G06F21/568 , G06F2221/2115
摘要： A system is described for providing safe web based interactions. The system may include a memory, an interface, and a processor. The memory may store a request and a web page. The interface may be operative to communicate with a user and a third party server. The processor may be operatively connected to the memory and the interface and may receive a request from the user for a web page provided by the third party server. The processor may retrieve the web page and determine if malicious data is associated with the web page. If malicious data is determined to be associated with the web page the processor may disable the malicious data. The processor may modify the web page so that subsequent interactions with the web page are redirected to the processor, through the interface. The processor may provide the web page to the user, via the interface.
摘要翻译：描述了一种用于提供安全的基于Web的交互的系统。该系统可以包括存储器，接口和处理器。存储器可以存储请求和网页。接口可以与用户和第三方服务器通信。处理器可以可操作地连接到存储器和接口，并且可以从用户接收由第三方服务器提供的网页的请求。处理器可以检索网页并确定恶意数据是否与网页相关联。如果确定恶意数据与网页相关联，则处理器可以禁用恶意数据。处理器可以修改网页，使得通过该界面将与网页的后续交互重定向到处理器。处理器可以经由接口向用户提供网页。

6. 发明申请

US20130325633A1 CHARGING FOR ADVERTISEMENTS BASED ON AN AMOUNT OF TIME A PAGE IS IN FOCUS 审中-公开
标题翻译：根据时间收费广告收费页面聚焦
公开(公告)号：US20130325633A1
公开(公告)日：2013-12-05
申请号：US13485115
申请日：2012-05-31
申请人： R. Preston McAfee , Daniel Goldstein , Siddharth Suri
发明人： R. Preston McAfee , Daniel Goldstein , Siddharth Suri
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0272 , G06Q30/02 , G06Q30/0277
摘要： The amount of time that an advertisement-presenting web page is displayed by a browser is tracked. The amount of money that is charged to an advertiser, whose advertisement is contained within the web page, is determined based on this amount of time. One way of tracking this amount of time is by tracking the amount of time that passes in between the moment that the web page is loaded by the web browser and the moment in which the web page goes out of focus. If the web page is displayed for less than a specified minimum amount of time during a first session, then the advertisement is displayed again during a second session. Once the advertisement has been displayed for a specified maximum amount of time, the advertisement is replaced with another advertisement on the web page.
摘要翻译：跟踪浏览器显示广告呈现网页的时间量。基于该时间量确定向广告商收取广告的金额，其广告包含在网页中。跟踪这段时间的一种方法是跟踪网页浏览器加载网页的时刻与网页脱离焦点的时刻之间的时间量。如果在第一会话期间网页被显示少于指定的最小时间量，则在第二会话期间再次显示该广告。一旦广告被显示指定的最大时间量，广告被网页上的另一个广告替换。

7. 发明申请

US20110071908A1 EXPRESSIVE BIDDING IN ONLINE ADVERTISING AUCTIONS 审中-公开
标题翻译：在线广告拍卖会上的明显投标
公开(公告)号：US20110071908A1
公开(公告)日：2011-03-24
申请号：US12565148
申请日：2009-09-23
申请人： Arpita Ghosh , R. Preston McAfee , Amin Sayedi
发明人： Arpita Ghosh , R. Preston McAfee , Amin Sayedi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： Methods and systems are provided that include expressive bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the bidding takes into account one or more externality conditions present upon display of the advertisement. An externality condition includes any condition associated with the presence or non-presence of other advertisements along with a subject advertisement, or associated with characteristics or circumstances relating to any such other advertisements. For example, whether an advertisement is displayed exclusively or with other advertisements is an externality condition.
摘要翻译：提供了包括用于在线广告拍卖的表现出价技术的方法和系统。提供了与投标显示广告相关的方法和系统，其中投标考虑到在广告显示时存在的一个或多个外部性条件。外部性条件包括与存在或不存在其他广告以及主题广告相关联的任何条件，或与与任何此类其他广告相关的特征或情况相关联的任何条件。例如，广告是单独显示还是与其他广告一起显示是外部性条件。

8. 发明申请

US20100318413A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318413A1
公开(公告)日：2010-12-16
申请号：US12482184
申请日：2009-06-10
申请人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
发明人： Martin Zinkevich , WenJing Ma , Ramana Yerneni , Jayavel Shanmugasundaram , R. Preston McAfee , Erik Vee
IPC分类号： G06Q30/00 , G06F17/00 , G06F17/30 , G06F17/11
CPC分类号： G06Q30/06 , G06Q30/02 , G06Q30/0241 , G06Q30/0283
摘要： A method for determining a price of a contract for booking advertising space in a networked environment includes receiving, via a web server, a request to book a number of impressions from available impression inventory, where each impression corresponds to the delivery of an advertisement to a browser. The method also includes assembling user samples that represent a total amount of impression inventory, where each user sample represents a number of internet users, calculating a value associated with each piece of remaining impression inventory of the total impression inventory, and evaluating the value of all remaining impression inventory before and after allocation to a contract by maximizing and equation subject to a set of constraints. The base price for the contract corresponds to the difference between the value of the inventory before and after allocation.
摘要翻译：一种用于确定在网络环境中预约广告空间的合同的价格的方法包括经由网络服务器接收从可用的展示广告资源预订多次展示的请求，其中每个展示对应于向广告的传送到浏览器该方法还包括组装用户样本，其表示总体曝光库存量，其中每个用户样本代表多个互联网用户，计算与总展示广告资源的每个剩余展示广告资源相关联的值，以及评估所有展示广告资源的价值通过最大限度地分配到合同之前和之后的剩余展示广告资源和受制于一组约束的公式。合同的基价对应于分配前后的库存价值之间的差额。

9. 发明申请

US20100082503A1 ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT ELIGIBILITY INFORMATION 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US20100082503A1
公开(公告)日：2010-04-01
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

10. 发明申请

US20090222550A1 MEASUREMENT OF THE EFFECTIVENESS OF ADVERTISEMENT DISPLAYED ON WEB PAGES 审中-公开
标题翻译：网页上显示的广告有效性的测量
公开(公告)号：US20090222550A1
公开(公告)日：2009-09-03
申请号：US12039564
申请日：2008-02-28
申请人： R. Preston McAfee , Michael Schwarz
发明人： R. Preston McAfee , Michael Schwarz
IPC分类号： G06F15/16
CPC分类号： G06Q30/02
摘要： A method to determine user attentiveness to an information item included in a web page comprising: displaying an image representing a first web page that includes a first information item to a first individuals; determining a baseline time that represents a typical amount of time that respective first individuals look at the first information item; sending a first web page over a network to first user devices; and sending a second web page over a network to second user devices; wherein the second web page appears substantially the same as the first web page except with a second information item instead of the first information item; obtaining first time measurements of an amount of time that first users of the first user devices typically spend looking at the first web page; obtaining second time measurements of an amount of time that respective second users of the second user devices typically spend looking at the second web page; determining a comparative time measure that is indicative of a difference in time respective first and second users typically spend looking at the first and second web pages; using the baseline time and the comparative time measure to determine an amount of time that a typical user is likely to spend looking at the second information item included in the second web page.
摘要翻译：一种确定用户对包括在网页中的信息项的注意力的方法，包括：向第一个人显示表示包括第一信息项的第一网页的图像; 确定表示相应的第一个人看第一信息项的典型时间量的基线时间; 通过网络向第一用户设备发送第一网页; 以及通过网络向第二用户设备发送第二网页; 其中所述第二网页除了第二信息项而不是所述第一信息项之外，基本上与所述第一网页相同; 获得第一用户设备的第一用户通常花费在第一网页上观看的时间量的第一时间测量; 获得第二用户设备的各个第二用户通常花费在第二网页上观看的时间量的第二次测量; 确定指示相应的第一和第二用户通常花费在第一和第二网页上的时间差的比较时间度量; 使用基准时间和比较时间度量来确定典型用户可能花费的时间量来查看包括在第二网页中的第二信息项。

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