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1. 发明申请

US20100082503A1 ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT ELIGIBILITY INFORMATION 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US20100082503A1
公开(公告)日：2010-04-01
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

2. 发明授权

US08538809B2 Estimating on-line advertising inventory value based on contract eligibility information 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US08538809B2
公开(公告)日：2013-09-17
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

3. 发明申请

US20100082402A1 ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT DELIVERY INFORMATION 审中-公开
标题翻译：根据合同交付信息估算在线广告库存价值
公开(公告)号：US20100082402A1
公开(公告)日：2010-04-01
申请号：US12240835
申请日：2008-09-29
申请人： Darshan V. Kantak , Jack Z. Xie , Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li
发明人： Darshan V. Kantak , Jack Z. Xie , Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0247 , G06Q30/0283
摘要： Disclosed are apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) providing a model for determining a value of an individual impression as a function of its user target attributes based on historical bookings for a plurality of impressions, wherein each impression corresponds to a plurality of user target attributes for which an on-line advertisement can be displayed, (ii) receiving a request for a price of a new product, and (iii) determining the price of the new product based on the average of individual impression values that are determined by using the model on a plurality of user target attributes of a plurality of individual impressions that serve the new product.
摘要翻译：公开了在线广告库存定价的设备和方法。在一个实施例中，用于定价在线广告库存的方法包括（i）基于多个印象的历史预订来提供用于确定作为其用户目标属性的函数的个体印象的值的模型，其中每个印象对应于到可以显示在线广告的多个用户目标属性，（ii）接收对新产品的价格的请求，以及（iii）基于个人印象的平均值来确定新产品的价格通过对服务于新产品的多个个体印象的多个用户目标属性使用模型确定的值。

4. 发明申请

US20100100471A1 ADAPTIVE BIDDING SCHEME FOR GUARANTEED DELIVERY CONTRACTS 审中-公开
标题翻译：用于保证交付合同的自适应投标计划
公开(公告)号：US20100100471A1
公开(公告)日：2010-04-22
申请号：US12255979
申请日：2008-10-22
申请人： Sai-Ming Li , R. Preston McAfee , Darshan V. Kantak
发明人： Sai-Ming Li , R. Preston McAfee , Darshan V. Kantak
IPC分类号： G06Q40/00
CPC分类号： G06Q40/04 , G06Q30/02
摘要： Disclosed are apparatus and methods for providing a bidding mechanism for guaranteed delivery contracts. In one embodiment, a method includes (i) providing a plurality of bid parameters that were updated based on a current delivery and/or a running cost per impression for such guaranteed delivery contract; (ii) if the advertisement impression is eligible to serve the guaranteed delivery contract, determining whether to submit a bid for the advertisement impression for the guaranteed delivery contract based on one or more of the bid parameters; and (iii) if it is determined that a bid is to be submitted for the guaranteed delivery contract, submitting a bid for the advertisement impression for the guaranteed delivery contract so that a bid amount is selected to be limited by one or more of the bid parameters.
摘要翻译：公开了提供保证交货合同的投标机制的装置和方法。在一个实施例中，一种方法包括（i）提供基于当前交付和/或这种保证交货合同的每次印象的运行成本而更新的多个出价参数; （ii）如果广告印象有资格为保证交货合同提供服务，则根据一个或多个出价参数确定是否为担保交割合同的广告印象提交出价; （iii）如果确定要提交担保交割合同的投标书，则提交保证交货合同的广告印象的投标书，以便投标金额被选择受一个或多个投标限制参数。

5. 发明申请

US20100100422A1 APPARATUS AND METHODS FOR PRICING GUARANTEED DELIVERY CONTRACTS 审中-公开
标题翻译：用于定价保证交货合同的设备和方法
公开(公告)号：US20100100422A1
公开(公告)日：2010-04-22
申请号：US12255896
申请日：2008-10-22
申请人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
发明人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
IPC分类号： G06Q90/00 , G06Q30/00 , G06Q20/00 , G06F17/30
CPC分类号： G06Q30/0206 , G06Q30/02 , G06Q30/0255 , G06Q30/0283
摘要： Disclosed are apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) forecasting a delivery cost for delivering a plurality of deliverable impressions to meet a guaranteed delivery contract for a particular advertising product; and (ii) determining a target price for a guaranteed delivery contract for such particular advertising product by adjusting the delivery cost based on one or more changes in one or more conditions of a supply and demand market.
摘要翻译：公开了在线广告库存定价的设备和方法。在一个实施例中，用于定价在线广告库存的方法包括（i）预测用于递送多个可交付展示的交付成本以满足特定广告产品的保证递送合同; 以及（ii）通过基于供需市场的一个或多个条件中的一个或多个变化来调整所述交付成本来确定所述特定广告产品的保证交货合同的目标价格。

6. 发明申请

US20110191167A1 SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY 有权
标题翻译：用于探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US20110191167A1
公开(公告)日：2011-08-04
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

7. 发明授权

US09558506B2 System and method for exploring new sponsored search listings of uncertain quality 有权
标题翻译：探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US09558506B2
公开(公告)日：2017-01-31
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

8. 发明申请

US20090254410A1 METHOD AND SYSTEM FOR CONSTRUCTING AND DELIVERING SPONSORED SEARCH FUTURES CONTRACTS 审中-公开
标题翻译：用于构建和交付受赞赏的搜索引擎合同的方法和系统
公开(公告)号：US20090254410A1
公开(公告)日：2009-10-08
申请号：US12062289
申请日：2008-04-03
申请人： Chi-Chao Chang , Ramazan Demir , Matthew Hall , Sai-Ming Li , Darshan Kantak , Tak Woon Yan
发明人： Chi-Chao Chang , Ramazan Demir , Matthew Hall , Sai-Ming Li , Darshan Kantak , Tak Woon Yan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0246 , G06Q30/0273
摘要： A method and system for constructing and delivering sponsored search contracts is provided. In one implementation, the method may include generating a financial instrument with terms, such as a contract, for selling click-throughs. The terms may include a volume of click-throughs, a price, and a core market. The price of the contract may be related to an expected quality of the advertisement. The core market may be described in terms of key words. The contract terms may be communicated to an advertiser. The advertiser may then bind an advertisement to the contract or sell the contract to another advertiser. The contract performance may be tracked and communicated.
摘要翻译：提供了一种构建和交付赞助搜索合同的方法和系统。在一个实施中，该方法可以包括生成具有用于销售点击通过的诸如合同的术语的金融工具。这些术语可能包括点击次数，价格和核心市场。合同的价格可能与广告的预期质量有关。核心市场可以用关键词来描述。合同条款可能会传达给广告客户。然后，广告商可以将广告绑定到合同或将合同出售给另一个广告商。合同履行情况可能被跟踪和传达。

9. 发明申请

US20110078027A1 METHOD AND SYSTEM FOR COMPARING ONLINE ADVERTISING PRODUCTS 审中-公开
标题翻译：用于比较在线广告产品的方法和系统
公开(公告)号：US20110078027A1
公开(公告)日：2011-03-31
申请号：US12570883
申请日：2009-09-30
申请人： Sai-Ming Li , Jack Xie
发明人： Sai-Ming Li , Jack Xie
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0273
摘要： A method in a networked system for comparing advertising products includes a processor configured to sampling an impression inventory database to produce a first set of impression samples represented by a first product, and a second set of impression samples represented by a second product. The processor is also configured to determine the percentage of the first set of impression samples that are represented by a second product and also the percentage of the second set of impression samples that are represented by the first product. The processor selects the minimum percentage of the two percentages, where the minimum percentage defines the similarity between the first product and the second product.
摘要翻译：用于比较广告产品的联网系统中的方法包括处理器，其被配置为对曝光库存数据库进行采样以产生由第一产品表示的第一组印象样本，以及由第二产品表示的第二组印象样本。处理器还被配置为确定由第二产品表示的第一组印象样本的百分比，以及由第一产品表示的第二组印象样本的百分比。处理器选择两个百分比的最小百分比，其中最小百分比定义第一个产品和第二个产品之间的相似度。

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