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1. 发明授权

US06941293B1 Methods and apparatus for determining equivalent descriptions for an information need 有权
标题翻译：确定信息需求的等效描述的方法和装置
公开(公告)号：US06941293B1
公开(公告)日：2005-09-06
申请号：US10062110
申请日：2002-02-01
申请人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
发明人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30731 , G06F17/30864 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： Methods and apparatus determine equivalent descriptions for an information need. In one implementation, if adjacent entries in a query log contain common terms, the uncommon terms are identified as a candidate pair. The candidate pairs are assigned a score based on their frequency of occurrence, and pairs having a score exceeding a defined threshold are determined to be synonyms.
摘要翻译：方法和设备确定信息需求的等效描述。在一个实现中，如果查询日志中的相邻条目包含公共术语，则将罕见项标识为候选对。基于候选对的发生频率对候选对分配分数，并且将具有超过定义的阈值的分数的对确定为同义词。

2. 发明授权

US07392244B1 Methods and apparatus for determining equivalent descriptions for an information need 有权
标题翻译：确定信息需求的等效描述的方法和装置
公开(公告)号：US07392244B1
公开(公告)日：2008-06-24
申请号：US11180083
申请日：2005-07-13
申请人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
发明人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
IPC分类号： G06F17/30
CPC分类号： G06F17/30731 , G06F17/30864 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： Methods and apparatus determine equivalent descriptions for an information need. In one implementation, if adjacent entries in a query log contain common terms, the uncommon terms are identified as a candidate pair. The candidate pairs are assigned a score based on their frequency of occurrence, and pairs having a score exceeding a defined threshold are determined to be synonyms.
摘要翻译：方法和设备确定信息需求的等效描述。在一个实现中，如果查询日志中的相邻条目包含公共术语，则将罕见项标识为候选对。基于候选对的发生频率对候选对分配分数，并且将具有超过定义的阈值的分数的对确定为同义词。

3. 发明申请

US20050114198A1 Using concepts for ad targeting 审中-公开
标题翻译：使用广告定位的概念
公开(公告)号：US20050114198A1
公开(公告)日：2005-05-26
申请号：US10721010
申请日：2003-11-24
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0277
摘要： Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.
摘要翻译：概念相似性可用于帮助解决至少使用关键字定位所投放广告的歧义。更具体地，可以使用概念相似性来帮助确定广告相关性和/或广告得分。

4. 发明申请

US20050228797A1 Suggesting and/or providing targeting criteria for advertisements 有权
标题翻译：建议和/或提供广告的定位标准
公开(公告)号：US20050228797A1
公开(公告)日：2005-10-13
申请号：US10750451
申请日：2003-12-31
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/00
CPC分类号： G06Q30/0251 , G06F17/30619 , G06F17/3064 , G06F17/30675 , G06F17/3071 , G06F17/30752 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

5. 发明申请

US20070208772A1 Method and apparatus for learning a probabilistic generative model for text 有权
公开(公告)号：US20070208772A1
公开(公告)日：2007-09-06
申请号：US11796383
申请日：2007-04-27
申请人： Georges Harik , Noam Shazeer
发明人： Georges Harik , Noam Shazeer
IPC分类号： G06F17/21
CPC分类号： G06F17/30684 , G06F17/27
摘要： One embodiment of the present invention provides a system that learns a generative model for textual documents. During operation, the system receives a current model, which contains terminal nodes representing random variables for words and cluster nodes representing clusters of conceptually related words. Within the current model, nodes are coupled together by weighted links, so that if a cluster node in the probabilistic model fires, a weighted link from the cluster node to another node causes the other node to fire with a probability proportionate to the link weight. The system also receives a set of training documents, wherein each training document contains a set of words. Next, the system applies the set of training documents to the current model to produce a new model.

6. 发明授权

US09858590B1 Determining better ad selection, scoring, and/or presentation techniques 有权
公开(公告)号：US09858590B1
公开(公告)日：2018-01-02
申请号：US10748744
申请日：2003-12-30
申请人： Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
发明人： Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0244
摘要： Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.

7. 发明授权

US08086559B2 Serving content-relevant advertisements with client-side device support 有权
标题翻译：提供与客户端设备支持的内容相关广告
公开(公告)号：US08086559B2
公开(公告)日：2011-12-27
申请号：US10634501
申请日：2003-08-05
申请人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
IPC分类号： G06F17/00
CPC分类号： G06Q30/02
摘要： A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc.
摘要翻译：使用客户端应用程序（例如浏览器，浏览器插件，最终用户的计算机上的浏览器工具栏插件等）来支持向客户端设备提供与内容有关的广告。客户端应用可以通过向内容广告服务器发送文档信息（诸如文档标识符，文档内容，内容相关性信息等）来提供这样的支持。客户端应用程序也可以用于组合文档的内容和内容相关的广告。例如，客户端应用可以将文档的内容和窗口中的广告（例如，在浏览器窗口中）组合，可以在文档窗口的上方，下方，窗口的旁边的窗口中提供广告，可以提供广告在浏览器的“chrome”等中

8. 发明申请

US20110145731A1 SERVING CONTENT-RELEVANT ADVERTISEMENTS WITH CLIENT-SIDE DEVICE SUPPORT 审中-公开
标题翻译：使用客户端设备支持服务内容相关广告
公开(公告)号：US20110145731A1
公开(公告)日：2011-06-16
申请号：US12945999
申请日：2010-11-15
申请人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
IPC分类号： G06F3/01
CPC分类号： G06Q30/02
摘要： A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc.
摘要翻译：使用客户端应用程序（例如浏览器，浏览器插件，最终用户的计算机上的浏览器工具栏插件等）来支持向客户端设备提供与内容有关的广告。客户端应用可以通过向内容广告服务器发送文档信息（诸如文档标识符，文档内容，内容相关性信息等）来提供这样的支持。客户端应用程序也可以用于组合文档的内容和内容相关的广告。例如，客户端应用可以将文档的内容和窗口中的广告（例如，在浏览器窗口中）组合，可以在文档窗口的上方，下方，窗口的旁边的窗口中提供广告，可以提供广告在浏览器的“chrome”等中

9. 发明授权

US08195674B1 Large scale machine learning systems and methods 有权
标题翻译：大型机器学习系统和方法
公开(公告)号：US08195674B1
公开(公告)日：2012-06-05
申请号：US12822902
申请日：2010-06-24
申请人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
发明人： Jeremy Bem , Georges R. Harik , Joshua L. Levenberg , Noam Shazeer , Simon Tong
IPC分类号： G06F15/18 , G06F17/30
CPC分类号： G06F17/30528 , G06F17/3053 , G06F17/30687 , G06F17/3071 , G06F17/30864 , G06F17/30867 , G06N7/005 , G06N99/005 , Y10S707/99933 , Y10S707/99935 , Y10S707/99943
摘要： A system for generating a model is provided. The system generates, or selects, candidate conditions and generates, or otherwise obtains, statistics regarding the candidate conditions. The system also forms rules based, at least in part, on the statistics and the candidate conditions and selectively adds the rules to the model.
摘要翻译：提供了一种用于生成模型的系统。系统生成或选择候选条件，并生成或以其他方式获得有关候选条件的统计信息。该系统至少部分地基于统计和候选条件形成规则，并选择性地将规则添加到模型中。

10. 发明授权

US08051374B1 Method of spell-checking search queries 有权
标题翻译：拼写检查搜索查询的方法
公开(公告)号：US08051374B1
公开(公告)日：2011-11-01
申请号：US11670885
申请日：2007-02-02
申请人： Noam Shazeer
发明人： Noam Shazeer
IPC分类号： G06F17/21
CPC分类号： G06F17/273 , Y10S707/99933 , Y10S707/99936
摘要： A computer-implemented method for determining whether a target text-string is correctly spelled is provided. The target text-string is compared to a corpus to determine a set of contexts which each include an occurrence of the target text-string. Using heuristics, each context of the set is characterized based on occurrences in the corpus of the target text-string and a reference text-string. Contexts are characterized as including a correct spelling of the target text-string, an incorrect spelling of the reference text-string, or including an indeterminate usage of the target text-string. A likelihood that the target text-string is a misspelling of the reference text-string is computed as a function of the quantity of contexts including a correct spelling of the target text-string and the quantity of contexts including an incorrect spelling of a reference text-string. In one application, the target text-string is received in a search query, the search executed following a spell-check.
摘要翻译：提供了一种用于确定目标文本串是否正确拼写的计算机实现的方法。将目标文本字符串与语料库进行比较，以确定一组上下文，每个上下文包括目标文本字符串的出现。使用启发式，集合的每个上下文基于目标文本字符串和参考文本字符串的语料库中的出现来表征。上下文的特征在于包括目标文本字符串的正确拼写，引用文本字符串的错误拼写，或包含目标文本字符串的不确定使用。目标文本字符串是引用文本字符串拼写错误的可能性是作为上下文数量的函数计算的，包括目标文本字符串的正确拼写和上下文的数量，包括引用文本的拼写错误 -串。在一个应用程序中，目标文本字符串在搜索查询中被接收，搜索在拼写检查之后执行。

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