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1. 发明授权

US08086559B2 Serving content-relevant advertisements with client-side device support 有权
标题翻译：提供与客户端设备支持的内容相关广告
公开(公告)号：US08086559B2
公开(公告)日：2011-12-27
申请号：US10634501
申请日：2003-08-05
申请人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
IPC分类号： G06F17/00
CPC分类号： G06Q30/02
摘要： A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc.
摘要翻译：使用客户端应用程序（例如浏览器，浏览器插件，最终用户的计算机上的浏览器工具栏插件等）来支持向客户端设备提供与内容有关的广告。客户端应用可以通过向内容广告服务器发送文档信息（诸如文档标识符，文档内容，内容相关性信息等）来提供这样的支持。客户端应用程序也可以用于组合文档的内容和内容相关的广告。例如，客户端应用可以将文档的内容和窗口中的广告（例如，在浏览器窗口中）组合，可以在文档窗口的上方，下方，窗口的旁边的窗口中提供广告，可以提供广告在浏览器的“chrome”等中

2. 发明申请

US20110145731A1 SERVING CONTENT-RELEVANT ADVERTISEMENTS WITH CLIENT-SIDE DEVICE SUPPORT 审中-公开
标题翻译：使用客户端设备支持服务内容相关广告
公开(公告)号：US20110145731A1
公开(公告)日：2011-06-16
申请号：US12945999
申请日：2010-11-15
申请人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Jeffrey A. Dean , Georges R. Harik , Carl Laurence Gonsalves , Noam Shazeer , Narayanan Shivakumar
IPC分类号： G06F3/01
CPC分类号： G06Q30/02
摘要： A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc.
摘要翻译：使用客户端应用程序（例如浏览器，浏览器插件，最终用户的计算机上的浏览器工具栏插件等）来支持向客户端设备提供与内容有关的广告。客户端应用可以通过向内容广告服务器发送文档信息（诸如文档标识符，文档内容，内容相关性信息等）来提供这样的支持。客户端应用程序也可以用于组合文档的内容和内容相关的广告。例如，客户端应用可以将文档的内容和窗口中的广告（例如，在浏览器窗口中）组合，可以在文档窗口的上方，下方，窗口的旁边的窗口中提供广告，可以提供广告在浏览器的“chrome”等中

3. 发明授权

US08504551B2 Serving advertisements based on content 有权
公开(公告)号：US08504551B2
公开(公告)日：2013-08-06
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

4. 发明授权

US07734624B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07734624B2
公开(公告)日：2010-06-08
申请号：US11487117
申请日：2006-07-14
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

5. 发明申请

US20110191309A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20110191309A1
公开(公告)日：2011-08-04
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

6. 发明授权

US07136875B2 Serving advertisements based on content 有权
公开(公告)号：US07136875B2
公开(公告)日：2006-11-14
申请号：US10375900
申请日：2003-02-26
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

7. 发明授权

US07937405B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07937405B2
公开(公告)日：2011-05-03
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

8. 发明申请

US20100185513A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20100185513A1
公开(公告)日：2010-07-22
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

9. 发明申请

US20060259455A1 Serving advertisements based on content 有权
公开(公告)号：US20060259455A1
公开(公告)日：2006-11-16
申请号：US11487117
申请日：2006-07-14
申请人： Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Carobus , Yingwei Cui , Jeffrey Dean , Georges Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

10. 发明申请

US20050222903A1 Rendering content-targeted ads with e-mail 审中-公开
标题翻译：使用电子邮件呈现内容定位广告
公开(公告)号：US20050222903A1
公开(公告)日：2005-10-06
申请号：US10814104
申请日：2004-03-31
申请人： Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
发明人： Paul Buchheit , Yingwei Cui , Jing Lim , Narayanan Shivakumar , Michael Tsao , Russ Tuck
IPC分类号： G06Q10/00 , G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q10/107 , G06Q30/0256 , G06Q30/0257
摘要： An asynchronous and opportunistically available scheme under which a user's e-mail (or a document including e-mail content) is rendered immediately, and later updated with appropriate advertisements if and when they became available, is described. This scheme ensures that the availability of advertisements will not adversely affect the rendering of the e-mail content. For example, a Web-based e-mail server may facilitate the serving of advertisements with e-mail by (a) accepting a request for a document including e-mail, (b) generating a request identifier, (c) serving the requested document in association with the request identifier, and (d) obtaining at least one ad relevant to content of the e-mail. The Web-based e-mail server may further (e) store the obtained ad(s), (f) accept an ad request, (g) read the stored ad(s) using information from the ad request, and (h) serve the ad(s).
摘要翻译：描述了用户的电子邮件（或包括电子邮件内容的文档）立即呈现的异步和机会主义可用的方案，并且随后在适当的广告（如果及何时变得可用）时被更新）。该方案确保广告的可用性不会对电子邮件内容的呈现产生不利影响。例如，基于Web的电子邮件服务器可以通过（a）接受对包括电子邮件的文档的请求，（b）生成请求标识符，（c）服务所请求的请求标识符，与所述请求标识符相关联的文档，以及（d）获得与所述电子邮件的内容相关的至少一个广告。基于网络的电子邮件服务器可以进一步（e）存储所获得的广告，（f）接受广告请求，（g）使用来自广告请求的信息读取存储的广告，以及（h）投放广告。

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