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1. 发明授权

US07392244B1 Methods and apparatus for determining equivalent descriptions for an information need 有权
标题翻译：确定信息需求的等效描述的方法和装置
公开(公告)号：US07392244B1
公开(公告)日：2008-06-24
申请号：US11180083
申请日：2005-07-13
申请人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
发明人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
IPC分类号： G06F17/30
CPC分类号： G06F17/30731 , G06F17/30864 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： Methods and apparatus determine equivalent descriptions for an information need. In one implementation, if adjacent entries in a query log contain common terms, the uncommon terms are identified as a candidate pair. The candidate pairs are assigned a score based on their frequency of occurrence, and pairs having a score exceeding a defined threshold are determined to be synonyms.
摘要翻译：方法和设备确定信息需求的等效描述。在一个实现中，如果查询日志中的相邻条目包含公共术语，则将罕见项标识为候选对。基于候选对的发生频率对候选对分配分数，并且将具有超过定义的阈值的分数的对确定为同义词。

2. 发明授权

US06941293B1 Methods and apparatus for determining equivalent descriptions for an information need 有权
标题翻译：确定信息需求的等效描述的方法和装置
公开(公告)号：US06941293B1
公开(公告)日：2005-09-06
申请号：US10062110
申请日：2002-02-01
申请人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
发明人： Jeffrey A. Dean , Georges Harik , Benedict Gomes , Noam Shazeer
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30731 , G06F17/30864 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： Methods and apparatus determine equivalent descriptions for an information need. In one implementation, if adjacent entries in a query log contain common terms, the uncommon terms are identified as a candidate pair. The candidate pairs are assigned a score based on their frequency of occurrence, and pairs having a score exceeding a defined threshold are determined to be synonyms.
摘要翻译：方法和设备确定信息需求的等效描述。在一个实现中，如果查询日志中的相邻条目包含公共术语，则将罕见项标识为候选对。基于候选对的发生频率对候选对分配分数，并且将具有超过定义的阈值的分数的对确定为同义词。

3. 发明申请

US20120226705A1 METHODS AND APPARATUS FOR EMPLOYING USAGE STATISTICS IN DOCUMENT RETRIEVAL 有权
标题翻译：在文件检索中使用统计资料的方法和装置
公开(公告)号：US20120226705A1
公开(公告)日：2012-09-06
申请号：US13416467
申请日：2012-03-09
申请人： Jeffrey A. Dean , Benedict Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
发明人： Jeffrey A. Dean , Benedict Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： Methods and apparatus consistent with the invention provide improved organization of documents responsive to a search query. In one embodiment, a search query is received and a list of responsive documents is identified. The responsive documents are organized based in whole or in part on usage statistics.
摘要翻译：与本发明一致的方法和装置提供响应于搜索查询的文档的改进组织。在一个实施例中，接收到搜索查询，并且识别响应文档的列表。响应文件全部或部分基于使用统计信息进行组织。

4. 发明授权

US08001118B2 Methods and apparatus for employing usage statistics in document retrieval 有权
标题翻译：在文件检索中采用使用统计的方法和装置
公开(公告)号：US08001118B2
公开(公告)日：2011-08-16
申请号：US09797754
申请日：2001-03-02
申请人： Jeffrey A. Dean , Benedict Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
发明人： Jeffrey A. Dean , Benedict Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
IPC分类号： G06F17/00
CPC分类号： G06F17/30864
摘要： Methods and apparatus consistent with the invention provide improved organization of documents responsive to a search query. In one embodiment, a search query is received and a list of responsive documents is identified. The responsive documents are organized based in whole or in part on usage statistics.
摘要翻译：与本发明一致的方法和装置提供响应于搜索查询的文档的改进组织。在一个实施例中，接收到搜索查询，并且识别响应文档的列表。响应文件全部或部分基于使用统计信息进行组织。

5. 发明申请

US20050114198A1 Using concepts for ad targeting 审中-公开
标题翻译：使用广告定位的概念
公开(公告)号：US20050114198A1
公开(公告)日：2005-05-26
申请号：US10721010
申请日：2003-11-24
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0277
摘要： Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.
摘要翻译：概念相似性可用于帮助解决至少使用关键字定位所投放广告的歧义。更具体地，可以使用概念相似性来帮助确定广告相关性和/或广告得分。

6. 发明申请

US20050228797A1 Suggesting and/or providing targeting criteria for advertisements 有权
标题翻译：建议和/或提供广告的定位标准
公开(公告)号：US20050228797A1
公开(公告)日：2005-10-13
申请号：US10750451
申请日：2003-12-31
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/00
CPC分类号： G06Q30/0251 , G06F17/30619 , G06F17/3064 , G06F17/30675 , G06F17/3071 , G06F17/30752 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

7. 发明申请

US20070208772A1 Method and apparatus for learning a probabilistic generative model for text 有权
公开(公告)号：US20070208772A1
公开(公告)日：2007-09-06
申请号：US11796383
申请日：2007-04-27
申请人： Georges Harik , Noam Shazeer
发明人： Georges Harik , Noam Shazeer
IPC分类号： G06F17/21
CPC分类号： G06F17/30684 , G06F17/27
摘要： One embodiment of the present invention provides a system that learns a generative model for textual documents. During operation, the system receives a current model, which contains terminal nodes representing random variables for words and cluster nodes representing clusters of conceptually related words. Within the current model, nodes are coupled together by weighted links, so that if a cluster node in the probabilistic model fires, a weighted link from the cluster node to another node causes the other node to fire with a probability proportionate to the link weight. The system also receives a set of training documents, wherein each training document contains a set of words. Next, the system applies the set of training documents to the current model to produce a new model.

8. 发明授权

US08156100B2 Methods and apparatus for employing usage statistics in document retrieval 有权
标题翻译：在文件检索中采用使用统计的方法和装置
公开(公告)号：US08156100B2
公开(公告)日：2012-04-10
申请号：US13034000
申请日：2011-02-24
申请人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
发明人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
IPC分类号： G06F17/00
CPC分类号： G06F17/30864
摘要： Methods and apparatus consistent with the invention provide improved organization of documents responsive to a search query. In one embodiment, a search query is received and a list of responsive documents is identified. The responsive documents are organized based in whole or in part on usage statistics.
摘要翻译：与本发明一致的方法和装置提供响应于搜索查询的文档的改进组织。在一个实施例中，接收到搜索查询，并且识别响应文档的列表。响应文件全部或部分基于使用统计信息进行组织。

9. 发明授权

US08352452B2 Methods and apparatus for employing usage statistics in document retrieval 有权
公开(公告)号：US08352452B2
公开(公告)日：2013-01-08
申请号：US13416467
申请日：2012-03-09
申请人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
发明人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
IPC分类号： G06F17/00
CPC分类号： G06F17/30864
摘要： Methods and apparatus consistent with the invention provide improved organization of documents responsive to a search query. In one embodiment, a search query is received and a list of responsive documents is identified. The responsive documents are organized based in whole or in part on usage statistics.

10. 发明申请

US20110179023A1 Methods and Apparatus for Employing Usage Statistics in Document Retrieval 有权
标题翻译：在文件检索中使用使用统计的方法和装置
公开(公告)号：US20110179023A1
公开(公告)日：2011-07-21
申请号：US13034000
申请日：2011-02-24
申请人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
发明人： Jeffrey A. Dean , Benedict A. Gomes , Krishna Bharat , Georges Harik , Monika H. Henzinger
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： Methods and apparatus consistent with the invention provide improved organization of documents responsive to a search query. In one embodiment, a search query is received and a list of responsive documents is identified. The responsive documents are organized based in whole or in part on usage statistics.
摘要翻译：与本发明一致的方法和装置提供响应于搜索查询的文档的改进组织。在一个实施例中，接收到搜索查询，并且识别响应文档的列表。响应文件全部或部分地基于使用统计信息进行组织。

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