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1. 发明申请

WO2006115508A2 SUGGESTING TARGETING INFORMATION FOR ADS, SUCH AS WEBSITES AND/OR CATEGORIES OF WEBSITES FOR EXAMPLE 审中-公开
标题翻译：建议ADS（如网站）和/或网站范例类别的目标信息
公开(公告)号：WO2006115508A2
公开(公告)日：2006-11-02
申请号：PCT/US2005/022275
申请日：2005-06-24
申请人： GOOGLE, INC. , AGARWAL, Sumit , AXE, Brian , GEHRKING, David , LAW, Ching , MAXWELL, Andrew , RAJARAM, Gokul , WISEMAN, Leora
发明人： AGARWAL, Sumit , AXE, Brian , GEHRKING, David , LAW, Ching , MAXWELL, Andrew , RAJARAM, Gokul , WISEMAN, Leora
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0263 , G06F17/3089 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g., Web documents) may be determined using at least some of the determined one or more taxonomy categories. Such properties (perhaps along with viewing information) may be presented to an advertising user as an ad targeting suggestion. A suggested property (e.g., Web document) may be selected by a user. If so, the serving of an ad of the advertiser may be targeted to the selected suggested property. An offer for association with the selected suggested document may be accepted from the advertiser. The set of one or more taxonomy categories may be performed by determining a set of one or more semantic clusters (e.g., term co-occurrence clusters) using the accepted keyword(s) and/or property information, and determining a set of one or more taxonomy categories using at least some of the one or more semantic clusters.
摘要翻译：可以接受关于一个或多个属性的一个或多个关键字和/或信息，并且可以使用至少一些关键字和/或属性信息来确定一组或多个分类类别的集合。每个分类类别可以是垂直类别，并且一组或多个确定的分类类别中的至少一个可以作为广告定向建议呈现给广告用户。每个分类类别可以具有至少一个参与与其相关联的广告网络的属性（例如，Web文档）。可以接受对所建议的分类类别的广告商选择，广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的至少一个属性（例如，Web文档）中的每一个。广告客户可以提供与所选建议分类类别相关联的优惠。可以使用所确定的一个或多个分类类别中的至少一些来确定一组一个或多个属性（例如，Web文档）。这些属性（可能与查看信息一起）可以作为广告定位建议呈现给广告用户。用户可以选择建议的属性（例如，Web文档）。如果是，则可以将广告商的广告的投放定向到所选择的建议属性。可以从广告商接受与所选建议文档的关联的提议。可以通过使用所接受的关键字和/或属性信息确定一个或多个语义聚类（例如，术语同现集群）的集合来执行一个或多个分类类别的集合，并且确定一组或多个使用至少一个一个或多个语义聚类的更多分类法类别。

2. 发明申请

WO2006116304A3 DETERMINING OR SCORING PROPERTIES TO SOLICIT TO JOIN AD NETWORK USING ADVERTISER OR AGGREGATED ADVERTISER INTEREST 审中-公开
公开(公告)号：WO2006116304A3
公开(公告)日：2006-11-02
申请号：PCT/US2006/015463
申请日：2006-04-24
申请人： GOOGLE, INC. , AGARWAL, Sumit , AXE, Brian , BADROS, Gregory, Joseph , RAJARAM, Gokul , WALK, Hunter , WISEMAN, Leora
发明人： AGARWAL, Sumit , AXE, Brian , BADROS, Gregory, Joseph , RAJARAM, Gokul , WALK, Hunter , WISEMAN, Leora
IPC分类号： G06Q30/00
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.

3. 发明申请

WO2008112816A1 SITE-TARGETED ADVERTISING 审中-公开
标题翻译：网站定位广告
公开(公告)号：WO2008112816A1
公开(公告)日：2008-09-18
申请号：PCT/US2008/056733
申请日：2008-03-12
申请人： GOOGLE INC. , BADROS, Gregory Joseph , AXE, Brian , AGARWAL, Sumit , WISEMAN, Leora Ruth , JINDAL, Deepak
发明人： BADROS, Gregory Joseph , AXE, Brian , AGARWAL, Sumit , WISEMAN, Leora Ruth , JINDAL, Deepak
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0263 , G06Q30/0275 , G06Q30/0277
摘要： A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.
摘要翻译：提供了一种方法。该方法包括在中央系统处接收与一个或多个广告相关联的广告标识符，接收广告所针对的一个或多个网站位置标识符，接收一个或多个非关键字出价以显示每个广告;以及使用广告拍卖中的非关键字出价来生成与一个或多个广告中的每一个相关联的得分。

4. 发明申请

WO2005062863A2 METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS 审中-公开
标题翻译：提供目标图形广告的方法和系统
公开(公告)号：WO2005062863A2
公开(公告)日：2005-07-14
申请号：PCT/US2004/042992
申请日：2004-12-22
申请人： GOOGLE, INC. , WISEMAN, Leora, Ruth , AGARWAL, Sumit
发明人： WISEMAN, Leora, Ruth , AGARWAL, Sumit
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0242 , G06Q30/0263 , G06Q30/0269
摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
摘要翻译：系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。

5. 发明申请

WO2012030793A2 PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES 审中-公开
标题翻译：为参数搜索查询提供结果
公开(公告)号：WO2012030793A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/049685
申请日：2011-08-30
申请人： GOOGLE INC. , AGARWAL, Sumit , GUNDOTRA, Vic , NICOLAOU, Alexander
发明人： AGARWAL, Sumit , GUNDOTRA, Vic , NICOLAOU, Alexander
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G01C21/20 , G01C21/3691 , G06F17/30241 , G06F17/30522 , G06F17/3053 , G06F17/30554 , G06F17/30867 , G06F17/3087 , G06F17/30964
摘要： In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.
摘要翻译：在一个实现中，计算机实现的方法包括接收提供给移动计算设备的无参数搜索请求，以获取与移动计算设备的用户相关的信息。该方法还包括响应于接收到的无参数搜索请求，基于移动计算设备的当前上下文，与数字计算机系统一起识别被确定为与移动计算设备的用户相关的一个或多个结果。该方法进一步包括提供显示结果给移动计算设备的用户。

6. 发明申请

WO2007035499A3 FLEXIBLE ADVERTISING SYSTEM WHICH ALLOWS ADVERTISERS WITH DIFFERENT VALUE PROPOSITIONS TO EXPRESS SUCH VALUE PROPOSITIONS TO THE ADVERTISING SYSTEM 审中-公开
公开(公告)号：WO2007035499A3
公开(公告)日：2007-03-29
申请号：PCT/US2006/036062
申请日：2006-09-15
申请人： GOOGLE, INC. , AGARWAL, Sumit , BADROS, Gregory, Joseph , FU, John
发明人： AGARWAL, Sumit , BADROS, Gregory, Joseph , FU, John
IPC分类号： G06Q30/00
摘要： Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

7. 发明申请

WO2005034064A3 DETERMINING AND/OR USING END USER LOCAL TIME INFORMATION IN AN AD SYSTEM 审中-公开
公开(公告)号：WO2005034064A3
公开(公告)日：2005-04-14
申请号：PCT/US2004/031707
申请日：2004-09-27
申请人： GOOGLE, INC. , AGARWAL, Sumit , KONINGSTEIN, Ross
发明人： AGARWAL, Sumit , KONINGSTEIN, Ross
IPC分类号： G06Q30/00
摘要： The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. End user local time information, such as at least one of (a) a local time-of-day, (b) a local time-of-day range, (c) a local date, (d) a local day-of-week, (e) a local date range, (f) a local day-of-week range and (g) a local season, is determined (or simply accepted) and used (1020). For example, end user local time information may be used in a relevance determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid (1060). Such end user local time information may be associated with ad performance information (1030). Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and/or of a landing page may be selected and/or Provided to allow a business to enter and/or modify end user local time information (1050). Finally, tools such as user interface, may be provided to allow a business to enter and/or to modify end user local time information, such as end user local time information used for targeting and end user local time-dependent price information.

8. 发明申请

WO2010068427A1 PROVIDING DIGITAL CONTENT BASED ON EXPECTED USER BEHAVIOR 审中-公开
标题翻译：基于预期的用户行为提供数字内容
公开(公告)号：WO2010068427A1
公开(公告)日：2010-06-17
申请号：PCT/US2009/065682
申请日：2009-11-24
申请人： GOOGLE INC. , AGARWAL, Sumit , NISHAR, Dipchand , RUBIN, Andrew E.
发明人： AGARWAL, Sumit , NISHAR, Dipchand , RUBIN, Andrew E.
IPC分类号： G06F17/30
CPC分类号： H04L67/32 , G06F17/30867 , G06F17/3087 , G06F19/00 , G06N5/02
摘要： In a computing system, information regarding a plurality of events that use a computing device is obtained, and a time-dependant increase in activity for each of at least some of the events is identified. An observed interest by a user in an event is correlated with an identified increase in activity for the event. Information about the activity at a time related to the event is provided for review by the user.
摘要翻译：在计算系统中，获得关于使用计算设备的多个事件的信息，并且识别出至少一些事件中的每一个的活动时间依赖性增加。事件中用户观察到的兴趣与事件的活动增加有关。有关活动相关活动的信息，供用户查阅。

9. 发明申请

WO2008122031A2 LOCATION-BASED RESPONSES TO TELEPHONE REQUESTS 审中-公开
标题翻译：基于位置的电话要求
公开(公告)号：WO2008122031A2
公开(公告)日：2008-10-09
申请号：PCT/US2008/059100
申请日：2008-04-02
申请人： GOOGLE INC. , HAFSTEINSSON, Gudmundur , LEBEAU, Michael J. , MARMASSE, Natalia , AGARWAL, Sumit , NISHAR, Dipchand
发明人： HAFSTEINSSON, Gudmundur , LEBEAU, Michael J. , MARMASSE, Natalia , AGARWAL, Sumit , NISHAR, Dipchand
CPC分类号： G10L15/22 , G06F3/167 , G10L15/26 , G10L15/265 , G10L15/30 , G10L2015/221 , G10L2015/223 , H04M1/72522 , H04M2201/40 , H04M2242/15 , H04W4/14
摘要： A method for receiving processed information at a remote device is described. The method includes transmitting from the remote device a verbal request to a first information provider and receiving a digital message from the first information provider in response to the transmitted verbal request. The digital message includes a symbolic representation indicator associated with a symbolic representation of the verbal request and data used to control an application. The method also includes transmitting, using the application, the symbolic representation indicator to a second information provider for generating results to be displayed on the remote device.
摘要翻译：描述了在远程设备处接收处理的信息的方法。该方法包括：从远程设备向第一信息提供者发送口头请求，并响应于传送的口头请求从第一信息提供者接收数字消息。数字消息包括与用于控制应用的口头请求和数据的符号表示相关联的符号表示指示符。该方法还包括使用应用将符号表示指示符发送到第二信息提供者，用于生成要在远程设备上显示的结果。

10. 发明申请

WO2005098713A3 DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES 审中-公开
公开(公告)号：WO2005098713A3
公开(公告)日：2005-10-20
申请号：PCT/US2005/010840
申请日：2005-03-30
申请人： GOOGLE, INC. , AGARWAL, Sumit , RENAKER, Pearl , SMITH, Adam
发明人： AGARWAL, Sumit , RENAKER, Pearl , SMITH, Adam
IPC分类号： G06Q30/00 , G06F7/00
摘要： Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.

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