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1. 发明申请

WO2006073956A2 IMPROVING ADVERTISEMENT APPROVAL 审中-公开
标题翻译：改进广告批准
公开(公告)号：WO2006073956A2
公开(公告)日：2006-07-13
申请号：PCT/US2005047154
申请日：2005-12-27
申请人： GOOGLE INC , BADROS GREGORY JOSEPH , STETS ROBERT J , ZHANG LUCY
发明人： BADROS GREGORY JOSEPH , STETS ROBERT J , ZHANG LUCY
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.
摘要翻译：可以自动检查与在线广告投放系统一起使用的广告是否符合在线广告投放系统的一个或多个策略。如果广告被批准，则允许由广告投放系统提供。广告的后续检查可能会安排。一个后续检查可能是测试广告的着陆页是否符合政策。如果广告未被批准，则可以向与广告相关联的广告客户和/或广告服务系统客户服务代表提供使广告符合一个或多个违反的策略的提示。确定是否批准广告可以包括确定广告的一个或多个策略的违规，以及针对每个违规，确定是否豁免违规。

2. 发明申请

WO2006116304A2 DETERMINING OR SCORING PROPERTIES TO SOLICIT TO JOIN AD NETWORK USING ADVERTISER OR AGGREGATED ADVERTISER INTEREST 审中-公开
标题翻译：使用广告商或广告客户利益来确定或评估属性以加入AD网络
公开(公告)号：WO2006116304A2
公开(公告)日：2006-11-02
申请号：PCT/US2006015463
申请日：2006-04-24
申请人： GOOGLE INC , AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
发明人： AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0272 , G06Q30/0273
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.
摘要翻译：广告客户可以请求在不参与广告网络的资源（在线或离线）上做广告。广告商可以指定在其他约束（例如时间，地理位置定位等）上广告投放广告的费用多少。广告网络或独立实体可以联系非参与属性，并且可以包括信息关于广告客户在财产广告中表达的兴趣。信息可能是一些价值聚合在一些广告客户。联系的形式（例如，电子邮件，电话呼叫，亲自访问等）可以是表达的兴趣水平的函数。

3. 发明申请

WO2006073956A3 IMPROVING ADVERTISEMENT APPROVAL 审中-公开
公开(公告)号：WO2006073956A3
公开(公告)日：2006-07-13
申请号：PCT/US2005/047154
申请日：2005-12-27
申请人： GOOGLE, INC. , BADROS, Gregory, Joseph , STETS, Robert, J. , ZHANG, Lucy
发明人： BADROS, Gregory, Joseph , STETS, Robert, J. , ZHANG, Lucy
IPC分类号： G06Q30/00
摘要： An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.

4. 发明申请

WO2012148822A1 COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM 审中-公开
标题翻译：社会网络系统中的认知相关指标
公开(公告)号：WO2012148822A1
公开(公告)日：2012-11-01
申请号：PCT/US2012/034548
申请日：2012-04-20
申请人： FACEBOOK, INC. , BADROS, Gregory, Joseph , RAINA, Rajat , GE, Hong , ZHOU, Ding , SENARATNA, Nuwan , ALEXANDRESCU, Tudor, Andrei
发明人： BADROS, Gregory, Joseph , RAINA, Rajat , GE, Hong , ZHOU, Ding , SENARATNA, Nuwan , ALEXANDRESCU, Tudor, Andrei
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q50/01
摘要： A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.
摘要翻译：社交网络系统基于用户的近期动作和/或用户在社交网络系统中的连接的最新动作来推断用户的当前兴趣。社交网络系统还确定与诸如广告的一组信息项中的每一个相关联的一组概念。通过将用户的兴趣与与信息项相关联的概念相匹配，社交网络系统选择用户可能感兴趣的一个或多个信息项目。然后，社交网络系统将所选择的信息项呈现给用户，从而基于该信息对用户的推断的时间相关性来提供信息。

5. 发明申请

WO2009061535A2 CONTENT ITEM PRICING 审中-公开
标题翻译：内容项目定价
公开(公告)号：WO2009061535A2
公开(公告)日：2009-05-14
申请号：PCT/US2008/072665
申请日：2008-08-08
申请人： GOOGLE INC. , WRIGHT, Daniel M. , TANG, Diane L. , FOX, Nicholas C. , MIRKIN, Ilia , BAVOR, Clayton W., Jr. , BADROS, Gregory Joseph
发明人： WRIGHT, Daniel M. , TANG, Diane L. , FOX, Nicholas C. , MIRKIN, Ilia , BAVOR, Clayton W., Jr. , BADROS, Gregory Joseph
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273
摘要： A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.
摘要翻译：基于与广告相关联的一个或多个参数来确定广告的阈值度量。确定阈值度量是否超过过滤器阈值。如果阈值度量超过过滤器阈值，则广告被推广，并且如果广告被提升，则基于一个或多个参数以及过滤器阈值的广告的实际每次点击费用。

6. 发明申请

WO2008131247A1 CHARACTERIZING CONTENT FOR IDENTIFICATION OF ADVERTISING 审中-公开
标题翻译：表征广告识别的内容
公开(公告)号：WO2008131247A1
公开(公告)日：2008-10-30
申请号：PCT/US2008/060859
申请日：2008-04-18
申请人： GOOGLE INC. , HUCHITAL, Jill, A , BADROS, Gregory, Joseph
发明人： HUCHITAL, Jill, A , BADROS, Gregory, Joseph
IPC分类号： G06Q30/00
CPC分类号： G11B27/28 , G06Q30/02 , G11B27/105 , H04N21/23418 , H04N21/4622 , H04N21/812 , H04N21/8133
摘要： Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.
摘要翻译：用于表征内容定向内容的方法，系统和装置，包括计算机程序产品。收到第一个内容项。确定第一内容项的一个或多个内容边界。内容边界将第一内容项划分成多个段。为至少一个片段确定一个或多个相应的定位标准。基于针对各个内容边界之前或之后的一个或多个片段的目标标准，为相应的内容边界识别一个或多个第二内容项目。提供对所识别的第二内容项目的访问以用于在设备上呈现或存储。

7. 发明申请

WO2008112816A1 SITE-TARGETED ADVERTISING 审中-公开
标题翻译：网站定位广告
公开(公告)号：WO2008112816A1
公开(公告)日：2008-09-18
申请号：PCT/US2008/056733
申请日：2008-03-12
申请人： GOOGLE INC. , BADROS, Gregory Joseph , AXE, Brian , AGARWAL, Sumit , WISEMAN, Leora Ruth , JINDAL, Deepak
发明人： BADROS, Gregory Joseph , AXE, Brian , AGARWAL, Sumit , WISEMAN, Leora Ruth , JINDAL, Deepak
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0263 , G06Q30/0275 , G06Q30/0277
摘要： A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.
摘要翻译：提供了一种方法。该方法包括在中央系统处接收与一个或多个广告相关联的广告标识符，接收广告所针对的一个或多个网站位置标识符，接收一个或多个非关键字出价以显示每个广告;以及使用广告拍卖中的非关键字出价来生成与一个或多个广告中的每一个相关联的得分。

8. 发明申请

WO2006107314A1 ADJUSTING AN ADVERTISING COST, SUCH AS A PER-AD IMPRESSION COST, USING A LIKELIHOOD THAT THE AD WILL BE SENSED OR PERCEIVED BY USERS 审中-公开
标题翻译：调整广告费用，如使用广告将被感受或受到用户感知的利益相关者的广告费用
公开(公告)号：WO2006107314A1
公开(公告)日：2006-10-12
申请号：PCT/US2005/022276
申请日：2005-06-24
申请人： GOOGLE, INC. , AXE, Brian , BADROS, Gregory, Joseph , RANGANATH, Rama
发明人： AXE, Brian , BADROS, Gregory, Joseph , RANGANATH, Rama
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0249 , G06Q30/0253 , G06Q30/0273 , G06Q30/0283
摘要： A price paid for an ad impression may be adjusted using an estimated probability that the ad will be viewed, or otherwise perceived or sensed, or using one or more factors which may be used to estimate such a probability. The price and/or probability may be adjusted using events occurring after the impression of the ad.
摘要翻译：可以使用广告将被查看或以其他方式感知或感知的估计概率或使用可用于估计这种概率的一个或多个因素来调整为广告展示支付的价格。可以使用在广告印象之后发生的事件来调整价格和/或概率。

9. 发明申请

WO2012047381A1 PROVIDING SOCIAL ENDORSEMENTS WITH ONLINE ADVERTISING 审中-公开
标题翻译：在线广告提供社会认可
公开(公告)号：WO2012047381A1
公开(公告)日：2012-04-12
申请号：PCT/US2011/048003
申请日：2011-08-16
申请人： FACEBOOK, INC. , BADROS, Gregory, Joseph , VORA, Ami , FISCHER, David, Benjamin , KENDALL, Timothy , SCHOEN, Kent
发明人： BADROS, Gregory, Joseph , VORA, Ami , FISCHER, David, Benjamin , KENDALL, Timothy , SCHOEN, Kent
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0277 , G06Q50/01
摘要： Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.
摘要翻译：第三方出版商（如网站）向用户提供在线广告和社会认可信息。通过第三方发布者系统从观看用户接收到广告请求。响应于该请求选择特定广告，并且检索与广告相关联的一个或多个广告标签。广告标签包括与广告相关的信息。检索与用户相关的用户的社交网络系统数据。使用社交网络系统数据和与广告相关联的广告标签获得社会认可信息。然后将社会认可信息和广告组合并发送到第三方发布者系统，或者由第三方发布者系统单独传送以进行组合。

10. 发明申请

WO2009061535A3 CONTENT ITEM PRICING 审中-公开
标题翻译：内容项目定价
公开(公告)号：WO2009061535A3
公开(公告)日：2009-09-11
申请号：PCT/US2008072665
申请日：2008-08-08
申请人： GOOGLE INC , WRIGHT DANIEL M , TANG DIANE L , FOX NICHOLAS C , MIRKIN ILIA , BAVOR CLAYTON W JR , BADROS GREGORY JOSEPH
发明人： WRIGHT DANIEL M , TANG DIANE L , FOX NICHOLAS C , MIRKIN ILIA , BAVOR CLAYTON W JR , BADROS GREGORY JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273
摘要： A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.
摘要翻译：基于与广告相关联的一个或多个参数为广告确定阈值度量。做出关于阈值测量值是否超过滤波器阈值的确定。如果阈值度量超过了过滤器阈值，则广告被提升，并且如果广告被促销，则基于一个或多个参数和过滤器阈值实现广告的实际每次点击费用。

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