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    • 6. 发明申请
    • PRIORITIZING AD REVIEWS, BY USING EXPECTED REVENUE FOR EXAMPLE, IN AN ADVERTISING SYSTEM
    • 通过使用预期收入来优化广告评论,在广告系统中
    • WO2007002909A3
    • 2007-03-22
    • PCT/US2006025716
    • 2006-06-29
    • GOOGLE INCNISHAR DIPCHANDSTETS ROBERT J
    • NISHAR DIPCHANDSTETS ROBERT J
    • G06Q30/00
    • G06Q30/02G06Q30/0247
    • Ads are reviewed manually once they have reached a certain expected threshold. The fact that the many advertisers submit hundreds or even thousands of ads with each individually returning relatively little revenue. Such a review process should greatly reduce the number of ads or to prioritize the order of ads, pending manual approval. The threshold may be set to the approximate cost of manually approving an ad, thereby reducing ad reviews pending manual review significantly. A classification of the ad by automated means may also be used when prioritizing the order of ads pending manual approval. Revenue based scores may also be used to control a review of an advertisement or to select one of a plurality of review protocols.
    • 一旦达到一定的预期阈值,广告就会手动审核。 事实上,许多广告客户提交数百甚至数千个广告,每个广告各自收回的收入相对较少。 这样的审查过程应大大减少广告的数量或优先排序广告的顺序,等待手动审批。 阈值可以设置为手动批准广告的大致成本,从而大大降低了待审核的广告评论。 通过自动化手段对广告进行分类时,也可以使用等待手动批准的广告顺序。 基于收入的分数也可以用于控制广告的审查或者选择多个评论协议之一。
    • 7. 发明申请
    • PRIORITIZING AD REVIEWS, BY USING EXPECTED REVENUE FOR EXAMPLE, IN AN ADVERTISING SYSTEM
    • 通过使用预期收入来优化广告评论,在广告系统中
    • WO2007002909A2
    • 2007-01-04
    • PCT/US2006/025716
    • 2006-06-29
    • GOOGLE, INC.NISHAR, DipchandSTETS, Robert, J.
    • NISHAR, DipchandSTETS, Robert, J.
    • G06Q30/00
    • G06Q30/02G06Q30/0247
    • Ads are reviewed manually once they have reached a certain expected revenue threshold (instead of attempting to review manually all incoming ads as was done in the past). This review process considers the fact that the many advertisers submit hundreds or even thousands of ads with each individually returning relatively little revenue. Such a review process should greatly reduce the number of ads, or at least to prioritize the order of ads, pending manual approval. The threshold may be set to the approximate cost of manually approving an ad, thereby reducing ad reviews pending manual review significantly. A classification of the ad (e.g., forbidden, suspicious, unchecked, an ad category, etc.), which may be determined by automated means for example, may also be used when prioritizing the order of ads pending manual approval. Revenue-based scores may also be used to control a review of an advertisement. For example, such scores may be used to select one of a plurality of review protocols.
    • 一旦达到一定的预期收入限制,广告就会手动进行审核(而不是像以前一样手动查看所有收到的广告)。 这个审查过程认为,许多广告客户提交数百甚至数千个广告,每个广告各自收回的收入相对较少。 这样的审查过程应大大减少广告的数量,或者至少将广告的顺序放在首位,等待手动审批。 阈值可以设置为手动批准广告的大概成本,从而大大降低了待审核的广告评论。 当优先处理待批准的广告顺序时,也可以使用例如可以通过自动化手段确定的广告的分类(例如,禁止,可疑,未经检查,广告类别等)。 基于收入的分数也可用于控制广告的审查。 例如,这样的分数可以用于选择多个评论协议之一。