专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明授权

US08155990B2 Linear-program formulation for optimizing inventory allocation 有权
标题翻译：线性程序制定，用于优化库存分配
公开(公告)号：US08155990B2
公开(公告)日：2012-04-10
申请号：US12359932
申请日：2009-01-26
申请人： David Max Chickering , Manan Sanghi , Ashis Roy , Robert Paul Gorman , Izzet Can Envarli
发明人： David Max Chickering , Manan Sanghi , Ashis Roy , Robert Paul Gorman , Izzet Can Envarli
IPC分类号： G06F17/50 , G06F9/44
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q10/087 , G06Q30/0201 , G06Q30/0241 , G06Q30/0269
摘要： Computer-readable media for determining whether to accept a candidate order from a content provider, or advertiser, to display a particular number of advertisements within a specified time segment are provided. Initially, the content provider may include placement criteria that, among other things, identify a leaf node at which impressions of the advertisement are expected to be rendered. Generally, the leaf node refers to a location within a topic graph that describes inventory that is permissible to allocate to satisfy the candidate order. To perform the determination, the inventory of impressions available for accommodating the candidate order and a log of booked orders scheduled to be placed within the time segment are identified. Linear programs are then utilized to determine whether the estimated inventory that satisfies the placement criteria is available by predictively placing the booked orders at the estimated inventory. If estimated inventory remains available, the candidate order is accepted.
摘要翻译：提供了用于确定是否接受来自内容提供商或广告商的候选订单以在指定时间段内显示特定数量的广告的计算机可读介质。最初，内容提供商可以包括放置标准，其中除了别的以外，还标识预期要呈现广告的展示的叶节点。通常，叶节点是指主题图中描述可以分配以满足候选顺序的库存的位置。为了执行确定，识别可用于容纳候选订单的可用印象的库存以及计划放置在时间段内的已预订订单的日志。然后利用线性方案来确定满足放置标准的估计库存是否可通过将预定订单预测放在估计库存中来获得。如果估计的库存仍然可用，则接受订单。

2. 发明申请

US20120303464A1 UNIFIED YIELD MANAGEMENT FOR DISPLAY ADVERTISING 审中-公开
标题翻译：用于展示广告的统一管理
公开(公告)号：US20120303464A1
公开(公告)日：2012-11-29
申请号：US13116949
申请日：2011-05-26
申请人： Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
发明人： Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of the auction can be set and/or updated over time to allow hosted campaigns to meet desired goals, such as delivering a minimum number of impressions or spending an expect budget amount.
摘要翻译：可以提供系统和方法来选择用于在可用的广告印象位置中显示的广告有效载荷。可以基于各种类型的托管和第三方广告系列之间的拍卖来选择广告有效载荷，包括托管的保留广告活动和托管的非保留广告活动。拍卖的规则可以随着时间的推移设置和/或更新，以便托管的广告系列能够达到预期的目标，例如提供最少的展示次数或花费预期的预算金额。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式