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1. 发明申请

US20120303464A1 UNIFIED YIELD MANAGEMENT FOR DISPLAY ADVERTISING 审中-公开
标题翻译：用于展示广告的统一管理
公开(公告)号：US20120303464A1
公开(公告)日：2012-11-29
申请号：US13116949
申请日：2011-05-26
申请人： Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
发明人： Robert Paul Gorman , Pavel Berkhin , Nikhil Devanur Rangarajan , Marc Diamond , Peng Han , Bashar Kachachi , Muthukrishnan Paramasivam , John A. Beaver , David G. Heindel , Izzet Can Envarli , Ye Chen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of the auction can be set and/or updated over time to allow hosted campaigns to meet desired goals, such as delivering a minimum number of impressions or spending an expect budget amount.
摘要翻译：可以提供系统和方法来选择用于在可用的广告印象位置中显示的广告有效载荷。可以基于各种类型的托管和第三方广告系列之间的拍卖来选择广告有效载荷，包括托管的保留广告活动和托管的非保留广告活动。拍卖的规则可以随着时间的推移设置和/或更新，以便托管的广告系列能够达到预期的目标，例如提供最少的展示次数或花费预期的预算金额。

2. 发明申请

US20090006177A1 PROVIDING ADS TO UNCONNECTED CLIENT DEVICES 审中-公开
标题翻译：向不连续的客户端设备提供ADS
公开(公告)号：US20090006177A1
公开(公告)日：2009-01-01
申请号：US11770409
申请日：2007-06-28
申请人： John A. BEAVER , Brian E. TSCHUMPER , Prasanth PULAVARTHI , Wenjun QIU
发明人： John A. BEAVER , Brian E. TSCHUMPER , Prasanth PULAVARTHI , Wenjun QIU
IPC分类号： G06F19/00
CPC分类号： G06Q30/02 , G06Q30/0263 , Y10T70/5146
摘要： Techniques are disclosed, among other things, that provide ads to requesting applications while the client device is not connected to a communication network. An offline advertisement engine is provided for storing business rules for each of a plurality of corresponding stored advertisements, wherein the business rules and advertisements are stored locally on the client device. An offline advertisement media manager is also provided for storing creatives related to the stored advertisements, wherein the creatives are also stored locally on the client device. Moreover, an advertisement center client is disclosed for providing advertisements and creatives associated with the advertisement to an application in response to a request for the advertisements.
摘要翻译：公开了在客户端设备未连接到通信网络时提供广告以请求应用的技术。提供了一种离线广告引擎，用于存储多个相应存储的广告中的每一个的业务规则，其中业务规则和广告本地存储在客户端设备上。还提供离线广告媒体管理器用于存储与所存储的广告相关的广告，其中所述广告素材也本地存储在所述客户端设备上。此外，公开了一种广告中心客户端，用于响应于对广告的请求向应用提供与广告相关联的广告和广告。

3. 发明申请

US20080028062A1 DETERMINING MEASURES OF TRAFFIC ACCESSING NETWORK LOCATIONS 审中-公开
标题翻译：确定交通接入网络位置的措施
公开(公告)号：US20080028062A1
公开(公告)日：2008-01-31
申请号：US11459799
申请日：2006-07-25
申请人： Brian E. Tschumper , John A. Beaver
发明人： Brian E. Tschumper , John A. Beaver
IPC分类号： G06F15/173
CPC分类号： H04L67/22
摘要： Systems, methods, and computer-readable media for determining measures of traffic accessing a network location are provided. Users may request traffic measures relevant to a target criteria. The target criteria may be parsed into intermediate target criteria. A server may be queried to determine if traffic measures relevant to the target criteria and/or any of the intermediate target criteria are stored in association therewith. If so, such traffic measures may be received. If not, such traffic measures may be determined. In embodiments, at least one traffic measure associated with an intermediate target criteria is utilized to determine the requested traffic measure.
摘要翻译：提供了用于确定访问网络位置的业务量度的系统，方法和计算机可读介质。用户可以请求与目标条件相关的流量措施。目标标准可能被解析为中间目标标准。可以查询服务器以确定与目标标准相关的流量测量和/或与其相关联地存储任何中间目标标准。如果是这样，可能会收到这种交通措施。如果没有，可以确定这种交通措施。在实施例中，利用与中间目标标准相关联的至少一个业务度量来确定所请求的业务量度量。

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