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1. 发明申请

WO2012083248A1 FREQUENCY CAPPING AND THROTTLING OF CALLS IN A PAY-PER-CALL ADVERTISING SOLUTION 审中-公开
标题翻译：付费电话广告解决方案中的频率捕获和频偏
公开(公告)号：WO2012083248A1
公开(公告)日：2012-06-21
申请号：PCT/US2011/065637
申请日：2011-12-16
申请人： GOOGLE INC. , CHATTERJEE, Surojit , KOTHARI, Anshul , CHEN, Chen
发明人： CHATTERJEE, Surojit , KOTHARI, Anshul , CHEN, Chen
IPC分类号： H04M15/00
CPC分类号： H04M15/8083 , H04M2215/0192
摘要： Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.
摘要翻译：公开了各种方法，系统和计算机程序产品，用于基于促销消息印象控制多个呼叫。该方法可以包括接收至少一个促销消息的通信请求，其中至少一个促销消息与一个或多个电话号码相关联。所述方法可以包括传达所述至少一个促销消息和所述一个或多个电话号码。该方法可以包括接收与至少一个促销消息相关联的一个或多个呼叫。该方法可以包括基于一个或多个呼叫确定至少一个促销消息的呼叫通过率。该方法可以包括基于所确定的呼叫通过率来确定至少一个促销消息的展示次数。

2. 发明申请

WO2011146854A2 CLASSIFYING LOCATIONS FOR AD PRESENTATION 审中-公开
标题翻译：分类广告介绍地点
公开(公告)号：WO2011146854A2
公开(公告)日：2011-11-24
申请号：PCT/US2011/037370
申请日：2011-05-20
申请人： GOOGLE INC. , ZHOU, Jian , KOTHARI, Anshul , SARKAR, Subhadip , VAN BELLE, Theodore B. , CHATTERJEE, Surojit
发明人： ZHOU, Jian , KOTHARI, Anshul , SARKAR, Subhadip , VAN BELLE, Theodore B. , CHATTERJEE, Surojit
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

3. 发明申请

WO2011146854A3 CLASSIFYING LOCATIONS FOR AD PRESENTATION 审中-公开
标题翻译：分类广告介绍地点
公开(公告)号：WO2011146854A3
公开(公告)日：2012-04-05
申请号：PCT/US2011037370
申请日：2011-05-20
申请人： GOOGLE INC , ZHOU JIAN , KOTHARI ANSHUL , SARKAR SUBHADIP , VAN BELLE THEODORE B , CHATTERJEE SUROJIT
发明人： ZHOU JIAN , KOTHARI ANSHUL , SARKAR SUBHADIP , VAN BELLE THEODORE B , CHATTERJEE SUROJIT
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

4. 发明申请

WO2012003331A2 CALL TRACKING FOR ONLINE CONTENT ITEMS 审中-公开
标题翻译：呼叫追踪在线内容项目
公开(公告)号：WO2012003331A2
公开(公告)日：2012-01-05
申请号：PCT/US2011/042615
申请日：2011-06-30
申请人： GOOGLE INC. , KOTHARI, Anshul , CHATTERJEE, Surojit , CHEN, Chen , ZHOU, Jian
发明人： KOTHARI, Anshul , CHATTERJEE, Surojit , CHEN, Chen , ZHOU, Jian
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：
该规范涉及跟踪与在线内容项目相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由对一组交互的第一交互引起的对电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项目的等级分数的动作的方法中，包括对于电话号码的多个电话呼叫的每个呼叫，归因于调用一组在线内容交互的在线内容交互; 使用所述等级分数来确定是否将所述在线内容项目提供给客户端设备; 以及在使用排名分数确定要这样做时将在线内容项目提供给客户端设备。

5. 发明申请

WO2012003331A3 CALL TRACKING FOR ONLINE CONTENT ITEMS 审中-公开
标题翻译：在线内容的呼叫跟踪
公开(公告)号：WO2012003331A3
公开(公告)日：2012-04-19
申请号：PCT/US2011042615
申请日：2011-06-30
申请人： GOOGLE INC , KOTHARI ANSHUL , CHATTERJEE SUROJIT , CHEN CHEN , ZHOU JIAN
发明人： KOTHARI ANSHUL , CHATTERJEE SUROJIT , CHEN CHEN , ZHOU JIAN
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：本规范涉及跟踪与在线内容相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的对电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于呼叫一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述客户端设备时，将所述在线内容项目提供给所述客户端设备。

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