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1. 发明申请

WO2012003331A2 CALL TRACKING FOR ONLINE CONTENT ITEMS 审中-公开
标题翻译：呼叫追踪在线内容项目
公开(公告)号：WO2012003331A2
公开(公告)日：2012-01-05
申请号：PCT/US2011/042615
申请日：2011-06-30
申请人： GOOGLE INC. , KOTHARI, Anshul , CHATTERJEE, Surojit , CHEN, Chen , ZHOU, Jian
发明人： KOTHARI, Anshul , CHATTERJEE, Surojit , CHEN, Chen , ZHOU, Jian
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：
该规范涉及跟踪与在线内容项目相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由对一组交互的第一交互引起的对电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项目的等级分数的动作的方法中，包括对于电话号码的多个电话呼叫的每个呼叫，归因于调用一组在线内容交互的在线内容交互; 使用所述等级分数来确定是否将所述在线内容项目提供给客户端设备; 以及在使用排名分数确定要这样做时将在线内容项目提供给客户端设备。

2. 发明申请

WO2011146854A2 CLASSIFYING LOCATIONS FOR AD PRESENTATION 审中-公开
标题翻译：分类广告介绍地点
公开(公告)号：WO2011146854A2
公开(公告)日：2011-11-24
申请号：PCT/US2011/037370
申请日：2011-05-20
申请人： GOOGLE INC. , ZHOU, Jian , KOTHARI, Anshul , SARKAR, Subhadip , VAN BELLE, Theodore B. , CHATTERJEE, Surojit
发明人： ZHOU, Jian , KOTHARI, Anshul , SARKAR, Subhadip , VAN BELLE, Theodore B. , CHATTERJEE, Surojit
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

3. 发明申请

WO2012083248A1 FREQUENCY CAPPING AND THROTTLING OF CALLS IN A PAY-PER-CALL ADVERTISING SOLUTION 审中-公开
标题翻译：付费电话广告解决方案中的频率捕获和频偏
公开(公告)号：WO2012083248A1
公开(公告)日：2012-06-21
申请号：PCT/US2011/065637
申请日：2011-12-16
申请人： GOOGLE INC. , CHATTERJEE, Surojit , KOTHARI, Anshul , CHEN, Chen
发明人： CHATTERJEE, Surojit , KOTHARI, Anshul , CHEN, Chen
IPC分类号： H04M15/00
CPC分类号： H04M15/8083 , H04M2215/0192
摘要： Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.
摘要翻译：公开了各种方法，系统和计算机程序产品，用于基于促销消息印象控制多个呼叫。该方法可以包括接收至少一个促销消息的通信请求，其中至少一个促销消息与一个或多个电话号码相关联。所述方法可以包括传达所述至少一个促销消息和所述一个或多个电话号码。该方法可以包括接收与至少一个促销消息相关联的一个或多个呼叫。该方法可以包括基于一个或多个呼叫确定至少一个促销消息的呼叫通过率。该方法可以包括基于所确定的呼叫通过率来确定至少一个促销消息的展示次数。

4. 发明申请

WO2012094581A1 DISPLAYING PHONE NUMBER ON THE LANDING PAGE BASED ON KEYWORDS 审中-公开
标题翻译：在键盘上显示电话号码
公开(公告)号：WO2012094581A1
公开(公告)日：2012-07-12
申请号：PCT/US2012/020461
申请日：2012-01-06
申请人： GOOGLE INC. , CHATTERJEE, Surojit , KOTHARI, Anshu , CHEN, Chen
发明人： CHATTERJEE, Surojit , KOTHARI, Anshu , CHEN, Chen
IPC分类号： G06Q30/00
CPC分类号： H04M3/42059 , G06Q30/0243 , H04M3/4878
摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.
摘要翻译：公开了用于确定导致电话呼叫的促销消息的各种方法，系统和计算机程序产品。该方法可以包括传送促销消息，其中促销消息与电话号码相关联。该方法可以包括接收到宣传消息被选择的指示。该方法可以包括通过电话号码接收电话呼叫，指示所呼叫的电话号码的电话呼叫。该方法可以包括基于电话号码将电话呼叫与促销消息相关联。该方法可以包括基于相关联的电话呼叫和促销消息确定所传送的促销消息导致电话呼叫。

5. 发明申请

WO2013019324A1 DERIVING ADS RANKING OF LOCAL ADVERTISERS BASED ON DISTANCE AND AGGREGATE USER ACTIVITIES 审中-公开
标题翻译：基于距离和聚合用户活动导出ADS对当地广告商的排名
公开(公告)号：WO2013019324A1
公开(公告)日：2013-02-07
申请号：PCT/US2012/042116
申请日：2012-06-13
申请人： GOOGLE INC. , ZHU, Guangyu , WU, Ping , GILLIAM, Emil , CHATTERJEE, Surojit
发明人： ZHU, Guangyu , WU, Ping , GILLIAM, Emil , CHATTERJEE, Surojit
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the sources, aggregating the collected user interaction information into a common set of attributes, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request for an ad, determining a geographic region, retrieving a set of local businesses having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request.
摘要翻译：公开了一种系统和方法，包括基于识别业务的一组共同特征来确定本地业务参与的结构化信息源，从源收集用户交互信息，将所收集的用户交互信息聚合成一组公共属性，将本地业务位置和用于所述一组属性的聚合用户交互信息存储到本地业务数据库中，接收对广告的请求，确定地理区域，检索在该区域内具有位置的一组本地业务，确定地理位置和业务位置，检索用于聚合用户交互信息的属性的子集，构建包括属性的距离值和值的特征向量，计算与特征向量相对应的分数，以及响应广告请求提供广告。

6. 发明申请

WO2011143236A2 AD REDEMPTION 审中-公开
标题翻译：补救赎回
公开(公告)号：WO2011143236A2
公开(公告)日：2011-11-17
申请号：PCT/US2011/035950
申请日：2011-05-10
申请人： GOOGLE INC. , CHATTERJEE, Surojit , KRISHNAKUMAR, Anita , WU, Ping
发明人： CHATTERJEE, Surojit , KRISHNAKUMAR, Anita , WU, Ping
CPC分类号： G06Q30/02 , G06Q30/0223 , G06Q30/0225 , G06Q30/0235 , G06Q30/0238
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of sending one or more redeemable content items to a user, each content item being configured for redemption at a physical retail location; receiving a request from the user to redeem a content item of the one or more content items at a particular physical retail location; validating, using one or more processor, the content item for redemption; if the content item is valid for redemption, notifying a corresponding retailer of the content item redemption to be applied to a pending retail transaction; and logging the redemption. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括向用户发送一个或多个可兑换内容项目的动作的方法中，每个内容项被配置为在物理零售位置进行兑换; 接收来自所述用户的请求，以在特定物理零售位置兑换所述一个或多个内容项的内容项; 使用一个或多个处理器验证内容项目以进行兑换; 如果内容项目有效赎回，通知相应的零售商将内容项目赎回应用于未决零售交易; 并记录兑换。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

7. 发明申请

WO2017044474A1 SYSTEMS AND METHODS FOR PROVIDING CONTENT 审中-公开
标题翻译：提供内容的系统和方法
公开(公告)号：WO2017044474A1
公开(公告)日：2017-03-16
申请号：PCT/US2016/050531
申请日：2016-09-07
申请人： GOOGLE INC.
发明人： AGARWAL, Amit , CHATTERJEE, Surojit , BHAYA, Gaurav , KOTHARI, Anshul , NANAVATI, Vibhor
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0252 , G06Q30/0261 , H04L67/26
摘要： The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.
摘要翻译：本公开涉及提供内容的系统和方法。服务器可以生成与计算设备链接的帐户标识符的推送内容项目的请求。服务器可以为具有多个候选推送内容项的帐户标识符建立推送拍卖。服务器可以确定每个候选推送内容项目的拍卖分数，并且基于拍卖分数从中选择推送内容项目。服务器可以基于递送控制策略来确定帐户标识符的参数并且控制所选择的推送内容项目的递送。服务器可以将参数的值与阈值进行比较，以授权推送内容项。服务器可以通过连接到帐户标识符的计算设备来提供所选择的和授权的推送内容项目以在推送内容时隙中呈现。

8. 发明申请

WO2014123617A1 BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE 审中-公开
标题翻译：基于设备类型的BID调整建议
公开(公告)号：WO2014123617A1
公开(公告)日：2014-08-14
申请号：PCT/US2013/073328
申请日：2013-12-05
申请人： GOOGLE INC.
发明人： FELDMAN, Jonathan Ezra , PERCIVAL, Daniel Magassy , LIU, Lu , SHANAHAN, David , TULL, Alice S. , CHATTERJEE, Surojit , INALA, Neil , STEINER, Jean , MARUR, Vinod , SANAN, Shibani , HALPIN, JR., William Martin , FINNE, Chrix Eric , JOHNSON, Nicholas
IPC分类号： G06F17/00
CPC分类号： G06Q30/0275
摘要： Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.
摘要翻译：基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。来自同行提供者的识别出价可用于计算出价调整值。出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。

9. 发明公开

EP3108359A1 METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 有权转让
标题翻译：方法和系统提供功能扩展如果CREATION机的目标端
公开(公告)号：EP3108359A1
公开(公告)日：2016-12-28
申请号：EP15706662.2
申请日：2015-02-19
申请人： Google Inc.
发明人： LAKKUR, Manu , WAI, Conrad , KHAN,Manzurur Rahman , SANAN, Shibani , CHATTERJEE, Surojit , FENG, Paul , BAILEY, Zachary Russell
IPC分类号： G06F9/44 , G06F3/048
CPC分类号： G06F17/30421 , G06F3/048 , G06F3/04812 , G06F9/451 , G06F17/30 , G06F17/30896 , G06F17/30905 , G06Q30/0641
摘要： Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

10. 发明申请

WO2017087091A1 ENHANCED PUSH MESSAGING 审中-公开
标题翻译：增强的推送消息
公开(公告)号：WO2017087091A1
公开(公告)日：2017-05-26
申请号：PCT/US2016/056371
申请日：2016-10-11
申请人： GOOGLE INC.
发明人： NANAVATI, Vibhor , KOTHARI, Anshul , AGARWAL, Amit , BHAYA, Gaurav Ravindra , CHATTERJEE, Surojit
IPC分类号： H04L29/08 , G06Q30/02
CPC分类号： H04L67/26 , G06F17/30867 , G06F17/3087 , G06Q30/0251 , H04L51/04 , H04L67/18 , H04L67/20 , H04L67/306
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating and improving push messaging provided to users. In one aspect, a method includes receiving, from a user device, a request to subscribe to a push messaging service, selecting a given phone number that is uniquely associated with the user based on the received request, transmitting, to a user device, a first message that presents visual information at the user device and includes the given phone number, receiving, by the one or more servers, a second message addressed to the given phone number, selecting an additional message that presents additional visual information at the user device based, at least in part, on the message received from the user device and one or more of a geolocation of the mobile device or a time of day, and transmitting the additional message to the user device.
摘要翻译：包括编码在计算机存储介质上的计算机程序的方法，系统和装置，用于促进和改进提供给用户的推送消息。在一个方面，一种方法包括：从用户设备接收订阅推送消息传送服务的请求;基于接收到的请求选择与用户唯一关联的给定电话号码;向用户设备传送在所述用户设备处呈现视觉信息并且包括所述给定电话号码的第一消息，由所述一个或多个服务器接收寻址到所述给定电话号码的第二消息，选择在所述用户设备处基于所述用户设备呈现附加视觉信息的附加消息至少部分地基于从用户设备接收到的消息以及移动设备的地理位置中的一个或多个或一天中的时间，并且将附加消息发送给用户设备。

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