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1. 发明申请

WO2012003331A3 CALL TRACKING FOR ONLINE CONTENT ITEMS 审中-公开
标题翻译：在线内容的呼叫跟踪
公开(公告)号：WO2012003331A3
公开(公告)日：2012-04-19
申请号：PCT/US2011042615
申请日：2011-06-30
申请人： GOOGLE INC , KOTHARI ANSHUL , CHATTERJEE SUROJIT , CHEN CHEN , ZHOU JIAN
发明人： KOTHARI ANSHUL , CHATTERJEE SUROJIT , CHEN CHEN , ZHOU JIAN
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0242 , G06Q30/08 , H04M15/00 , H04M15/805 , H04M2215/0192
摘要： This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.
摘要翻译：本规范涉及跟踪与在线内容相关的电话呼叫。通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的对电话号码的呼叫的概率的动作的方法中。通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于呼叫一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述客户端设备时，将所述在线内容项目提供给所述客户端设备。

2. 发明申请

WO2011146854A3 CLASSIFYING LOCATIONS FOR AD PRESENTATION 审中-公开
标题翻译：分类广告介绍地点
公开(公告)号：WO2011146854A3
公开(公告)日：2012-04-05
申请号：PCT/US2011037370
申请日：2011-05-20
申请人： GOOGLE INC , ZHOU JIAN , KOTHARI ANSHUL , SARKAR SUBHADIP , VAN BELLE THEODORE B , CHATTERJEE SUROJIT
发明人： ZHOU JIAN , KOTHARI ANSHUL , SARKAR SUBHADIP , VAN BELLE THEODORE B , CHATTERJEE SUROJIT
IPC分类号： G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/0256 , G06F17/30693 , G06F17/3087 , G06Q30/02 , G06Q30/0261
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。

3. 发明专利

CA2823862C DISPLAYING PHONE NUMBER ON THE LANDING PAGE BASED ON KEYWORDS 未知
公开(公告)号：CA2823862C
公开(公告)日：2017-08-29
申请号：CA2823862
申请日：2012-01-06
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KOTHARI ANSHU , CHEN CHEN
IPC分类号： H04M3/42 , G06Q30/02
摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

4. 发明专利

AU2012204287A1 Displaying phone number on the landing page based on keywords 未知
公开(公告)号：AU2012204287A1
公开(公告)日：2013-07-25
申请号：AU2012204287
申请日：2012-01-06
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KOTHARI ANSHU , CHEN CHEN
IPC分类号： G06Q30/00
摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

5. 发明专利

CA2823862A1 DISPLAYING PHONE NUMBER ON THE LANDING PAGE BASED ON KEYWORDS 未知
公开(公告)号：CA2823862A1
公开(公告)日：2012-07-12
申请号：CA2823862
申请日：2012-01-06
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KOTHARI ANSHU , CHEN CHEN
IPC分类号： G06Q30/02
摘要： Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

6. 发明专利

CA2798965A1 AD REDEMPTION 未知
公开(公告)号：CA2798965A1
公开(公告)日：2011-11-17
申请号：CA2798965
申请日：2011-05-10
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KRISHNAKUMAR ANITA , WU PING
IPC分类号： G06Q30/02

7. 发明专利

CA2798965C AD REDEMPTION 未知
公开(公告)号：CA2798965C
公开(公告)日：2017-01-03
申请号：CA2798965
申请日：2011-05-10
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KRISHNAKUMAR ANITA , WU PING
IPC分类号： G06Q30/02
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter de-scribed in this specification can be embodied in methods that include the actions of sending one or more redeemable content items to a user, each content item being configured for re-demption at a physical retail location; receiving a request from the user to redeem a content item of the one or more content items at a par-ticular physical retail location; validating, us-ing one or more processor, the content item for redemption; if the content item is valid for redemption, notifying a corresponding retailer of the content item redemption to be applied to a pending retail transaction; and logging the redemption. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

8. 发明专利

AU2011250944A1 Ad redemption 未知
公开(公告)号：AU2011250944A1
公开(公告)日：2012-11-29
申请号：AU2011250944
申请日：2011-05-10
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KRISHNAKUMAR ANITA , WU PING
IPC分类号： G06Q30/02
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of sending one or more redeemable content items to a user, each content item being configured for redemption at a physical retail location; receiving a request from the user to redeem a content item of the one or more content items at a particular physical retail location; validating, using one or more processor, the content item for redemption; if the content item is valid for redemption, notifying a corresponding retailer of the content item redemption to be applied to a pending retail transaction; and logging the redemption. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

9. 发明公开

EP2661725A4 DISPLAYING PHONE NUMBER ON THE LANDING PAGE BASED ON KEYWORDS 有权转让
标题翻译： ANZEIGE VON TELEFONNUMMERN AUF EINER LANDING-PAGE AUF BASIS VONSCHLÜSSELWÖRTERN
公开(公告)号：EP2661725A4
公开(公告)日：2016-08-03
申请号：EP12732434
申请日：2012-01-06
申请人： GOOGLE INC
发明人： CHATTERJEE SUROJIT , KOTHARI ANSHU , CHEN CHEN
IPC分类号： G06Q30/00 , H04M3/42 , H04M3/487
CPC分类号： H04M3/42059 , G06Q30/0243 , H04M3/4878

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