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1. 发明申请

US20090106087A1 CONTEXTUAL AUCTION BIDDING 审中-公开
标题翻译：竞价拍卖
公开(公告)号：US20090106087A1
公开(公告)日：2009-04-23
申请号：US12253759
申请日：2008-10-17
申请人： Ellen Konar
发明人： Ellen Konar
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0245 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , G06Q30/0275
摘要： Methods, systems, and apparatus, including computer program products, in which contextual bids for an auction are provided for advertisement requests for presentation of an advertisement in an identified context. Each contextual bid is based on an effectiveness measure associated with a corresponding advertisement and the identified context. Each corresponding advertisement can be served in a plurality of contexts, and the corresponding advertisement has a corresponding plurality of effectiveness measures, each effectiveness measure determined from evaluation results received from evaluations conducted in the plurality of contexts.
摘要翻译：方法，系统和装置，包括计算机程序产品，其中为拍卖的上下文出价提供用于在所识别的上下文中呈现广告的广告请求。每个上下文出价基于与相应广告和所识别的上下文相关联的有效性度量。每个相应的广告可以在多个上下文中被服务，并且相应的广告具有相应的多个有效性度量，每个有效性度量是根据从多个上下文中进行的评估而得到的评估结果确定的。

2. 发明申请

US20170178156A1 MEASURING PARTICIPANT PERCEPTIONS 审中-公开
公开(公告)号：US20170178156A1
公开(公告)日：2017-06-22
申请号：US12186293
申请日：2008-08-05
申请人： Sean M. Bruich , Frederick R. Leach , Ellen Konar
发明人： Sean M. Bruich , Frederick R. Leach , Ellen Konar
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0201
摘要： Methods, systems, and apparatus, including computer program products, for measuring strengths of associations between branding content and branding content. In an aspect, branding content associations are collected from sessions of psychometric tools for branding content at client devices. Determined are orders of mention defining an order in which the branding content associations were input at each of the client devices, frequencies of mention for each of the branding content associations, and latencies of mention for each of the branding content associations. One or more of these metrics can be used to determine association strengths for each branding content association.

3. 发明授权

US09262147B1 Recording client events using application resident on removable storage device 有权
标题翻译：使用驻留在可移动存储设备上的应用记录客户端事件
公开(公告)号：US09262147B1
公开(公告)日：2016-02-16
申请号：US12650379
申请日：2009-12-30
申请人： Yevgeniy Gutnik , Omer Shakil , Gueorgui N. Djabarov , Sanjeev Radhakrishnan , Shrikant S. Kelkar , Benjamin Lewis , Ellen Konar , Daniel M. Slotwiner
发明人： Yevgeniy Gutnik , Omer Shakil , Gueorgui N. Djabarov , Sanjeev Radhakrishnan , Shrikant S. Kelkar , Benjamin Lewis , Ellen Konar , Daniel M. Slotwiner
IPC分类号： G06F15/173 , G06F9/445 , G07F7/10
CPC分类号： G06F8/65 , G06F21/34 , G06F21/552 , G06F21/606 , G06F21/6254 , G06F21/6263 , G06Q20/341 , G07F7/1008 , H04L9/0897 , H04L63/0853 , H04L63/102
摘要： At a server, during one or more first time periods, event data is received from a first client with respect to one or more events that occur at the first client. The event data is sent by the first client under control of a first application resident on a removable storage device. At the server, during one or more second time periods, event data is received from a second client with respect to one or more events that occur at the second client. The event data is sent by the second client under control of the first application resident on the removable storage device. The first and second time periods are non-overlapping.
摘要翻译：在服务器处，在一个或多个第一时间段期间，相对于在第一客户端发生的一个或多个事件，从第一客户端接收事件数据。事件数据由第一客户端在驻留在可移动存储设备上的第一应用程序的控制下发送。在服务器处，在一个或多个第二时间段期间，相对于在第二客户端发生的一个或多个事件，从第二客户端接收事件数据。事件数据由第二客户端在驻留在可移动存储设备上的第一应用程序的控制下发送。第一个和第二个时间段是不重叠的。

4. 发明申请

US20090106070A1 Online Advertisement Effectiveness Measurements 审中-公开
标题翻译：在线广告效果测量
公开(公告)号：US20090106070A1
公开(公告)日：2009-04-23
申请号：US12253763
申请日：2008-10-17
申请人： Ellen Konar
发明人： Ellen Konar
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0245 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , G06Q30/0275
摘要： Methods, systems, and apparatus, including computer program products, in which evaluation versions of advertisements are generated and served in different contexts. Based on received evaluation results, engagement rates, brand linkage and advertisement effectiveness measures are generated for each of the different contexts and for an overall context.
摘要翻译：方法，系统和装置，包括计算机程序产品，其中在不同的上下文中生成和提供广告的评估版本。根据收到的评估结果，为每个不同的上下文和整体情况生成参与率，品牌联动和广告效果度量。

5. 发明申请

US20070233503A1 Bidding for on-line survey placement 审中-公开
标题翻译：招标在线调查安置
公开(公告)号：US20070233503A1
公开(公告)日：2007-10-04
申请号：US11394193
申请日：2006-03-31
申请人： Michael Meyer , Ellen Konar
发明人： Michael Meyer , Ellen Konar
IPC分类号： G06Q10/00 , G07G1/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0203 , G06Q30/08 , G06Q40/04
摘要： A system receives bids associated with placement of respective surveys. The system selects one or more of the surveys based on their respective bids and associates the selected one or more surveys with documents hosted at one or more servers.
摘要翻译：系统接收与相应调查的放置相关的投标。该系统基于它们各自的出价来选择一个或多个调查，并将所选择的一个或多个调查与在一个或多个服务器上托管的文档相关联。

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