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1. 发明申请

WO2006116304A2 DETERMINING OR SCORING PROPERTIES TO SOLICIT TO JOIN AD NETWORK USING ADVERTISER OR AGGREGATED ADVERTISER INTEREST 审中-公开
标题翻译：使用广告商或广告客户利益来确定或评估属性以加入AD网络
公开(公告)号：WO2006116304A2
公开(公告)日：2006-11-02
申请号：PCT/US2006015463
申请日：2006-04-24
申请人： GOOGLE INC , AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
发明人： AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0272 , G06Q30/0273
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.
摘要翻译：广告客户可以请求在不参与广告网络的资源（在线或离线）上做广告。广告商可以指定在其他约束（例如时间，地理位置定位等）上广告投放广告的费用多少。广告网络或独立实体可以联系非参与属性，并且可以包括信息关于广告客户在财产广告中表达的兴趣。信息可能是一些价值聚合在一些广告客户。联系的形式（例如，电子邮件，电话呼叫，亲自访问等）可以是表达的兴趣水平的函数。

2. 发明申请

WO2008094930A3 DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERTISING NETWORK 审中-公开
标题翻译：确定和传播广告人需求信息给用户，如出席者参与或预期参与广告网络
公开(公告)号：WO2008094930A3
公开(公告)日：2008-11-13
申请号：PCT/US2008052340
申请日：2008-01-29
申请人： GOOGLE INC , WALK HUNTER
发明人： WALK HUNTER
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0249 , G06Q30/02 , G06Q30/0264
摘要： Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining unspent advertiser budgets, (b) aggregating the unspent advertiser budgets, and (c) determining advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation.
摘要翻译：可以确定过多的广告客户需求，并且可以将关于所确定的过量广告客户需求的信息传达给诸如发布者的用户。广告网络可能是一个在线广告网络，用于投放与内容相关的广告。广告网络中过多的广告客户需求可以通过以下方式来确定：（a）估计或确定未使用的广告客户预算，（b）汇总未使用的广告客户预算，以及（c）使用聚合的未销售广告客户预算确定广告商期望的概念机会。关于确定的多余广告客户需求的信息可以被传达给客户端设备以通过将确定的广告商期望的概念机会转发给客户端设备来呈现给用户。

3. 发明专利

AU2008210577A1 Determining and communicating excess advertiser demand information to users, such as publishers participating in, or expected to participate in, an advertising network 未知
公开(公告)号：AU2008210577A1
公开(公告)日：2008-08-07
申请号：AU2008210577
申请日：2008-01-29
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/02
摘要： Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining unspent advertiser budgets, (b) aggregating the unspent advertiser budgets, and (c) determining advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation.

4. 发明专利

AU2012203001B2 Determining and communicating excess advertiser demand information to users, such as publishers participating in, or expected to participate in, an advertising network 未知
公开(公告)号：AU2012203001B2
公开(公告)日：2014-08-07
申请号：AU2012203001
申请日：2012-05-22
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/00
摘要： DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERSTISING NETWORK Abstract Excess advertiser demand may be determined (410) and information regarding the determined excess advertiser demand may be communicated (420) to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining (510) unspent advertiser budgets, (b) aggregating (520) the unspent advertiser budgets, and (c) determining (530) advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated (420) toward a client device (250) for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation. 6175887-1

5. 发明专利

BRPI0807017A2 未知
公开(公告)号：BRPI0807017A2
公开(公告)日：2014-04-22
申请号：BRPI0807017
申请日：2008-01-29
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining unspent advertiser budgets, (b) aggregating the unspent advertiser budgets, and (c) determining advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation.

6. 发明专利

AU2012203001A1 Determining and communicating excess advertiser demand information to users, such as publishers participating in, or expected to participate in, an advertising network 未知
公开(公告)号：AU2012203001A1
公开(公告)日：2012-06-14
申请号：AU2012203001
申请日：2012-05-22
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/00
摘要： DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERSTISING NETWORK Abstract Excess advertiser demand may be determined (410) and information regarding the determined excess advertiser demand may be communicated (420) to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining (510) unspent advertiser budgets, (b) aggregating (520) the unspent advertiser budgets, and (c) determining (530) advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated (420) toward a client device (250) for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation. 6175887-1

7. 发明专利

CA2676963A1 DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERTISING NETWORK 未知
公开(公告)号：CA2676963A1
公开(公告)日：2008-08-07
申请号：CA2676963
申请日：2008-01-29
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/02
摘要： Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network t hat serves ads relevant to content. Excess advertiser demand in an advertisi ng network might be determined by (a) estimating or determining unspent adve rtiser budgets, (b) aggregating the unspent advertiser budgets, and (c) dete rmining advertiser desired concept opportunities using the aggregated unspen t advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a us er by forwarding the determined advertiser desired concept opportunities to the client device for presentation.

8. 发明公开

EP2118836A4 DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERTISING NETWORK 无效
标题翻译：测定和传输WERBER收入所需的信息用户，如发表在网络广告可参与或预计你能参加
公开(公告)号：EP2118836A4
公开(公告)日：2011-05-18
申请号：EP08714092
申请日：2008-01-29
申请人： GOOGLE INC
发明人： WALK HUNTER
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0249 , G06Q30/02 , G06Q30/0264

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