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    • 1. 发明申请
    • IMPROVING ADVERTISEMENT APPROVAL
    • 改进广告批准
    • WO2006073956A2
    • 2006-07-13
    • PCT/US2005047154
    • 2005-12-27
    • GOOGLE INCBADROS GREGORY JOSEPHSTETS ROBERT JZHANG LUCY
    • BADROS GREGORY JOSEPHSTETS ROBERT JZHANG LUCY
    • G06Q30/00
    • G06Q30/02G06Q30/0269
    • An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.
    • 可以自动检查与在线广告投放系统一起使用的广告是否符合在线广告投放系统的一个或多个策略。 如果广告被批准,则允许由广告投放系统提供。 广告的后续检查可能会安排。 一个后续检查可能是测试广告的着陆页是否符合政策。 如果广告未被批准,则可以向与广告相关联的广告客户和/或广告服务系统客户服务代表提供使广告符合一个或多个违反的策略的提示。 确定是否批准广告可以包括确定广告的一个或多个策略的违规,以及针对每个违规,确定是否豁免违规。
    • 2. 发明专利
    • Improving advertisement approval
    • 改进广告批准
    • JP2011204248A
    • 2011-10-13
    • JP2011103817
    • 2011-05-06
    • Google Incグーグル インコーポレイテッド
    • BADROS GREGORY JOSEPHSTETS ROBERT JZHANG LUCY
    • G06Q30/00
    • G06Q30/02G06Q30/0269
    • PROBLEM TO BE SOLVED: To provide an advertiser of feedback useful for making its own advertisement comply with a policy of a system for delivering the advertisement, and to automate work which is liable to cause an error for a representative of customers.SOLUTION: An advertisement is automatically checked for compliance with one or more policies of online advertisement providing systems (510, 515). If the advertisement is approved, the provision of the advertisement is permitted. Follow-up checks of the advertisement are scheduled (525, 555). One follow-up check tests a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the advertisement, and an advertisement providing system customer service representative (535). Determination whether or not to approve the advertisement may include the determination of the violation of one or more policies by the advertisement, and determination whether or not to exempt the violation related to each violation.
    • 要解决的问题:为广告客户提供对自己的广告有用的反馈意见,符合广告宣传系统的政策,并自动执行可能导致客户代表错误的工作。解决方案:广告 被自动检查是否符合一个或多个在线广告提供系统的策略(510,515)。 如果广告被批准,允许提供广告。 广告的后续检查预定(525,555)。 一个后续检查测试广告的着陆页是否符合政策。 如果广告未被批准,则可以向与广告相关联的广告商和广告提供系统客户服务代表(535)提供使广告符合一个或多个违反的策略的提示。 决定是否批准广告可能包括确定广告违反一项或多项政策,以及确定是否豁免与每项违规相关的违规行为。