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    • 2. 发明申请
    • INTERACTIVE EVENT GUIDE WITH ENHANCED FEATURES
    • 互动活动指南与增强功能
    • WO2009140759A1
    • 2009-11-26
    • PCT/CA2009/000686
    • 2009-05-21
    • UNIFY4LIFE CORPORATIONNYKOLUK, Michael, A.DOAN, Minh, N.MADRA, Sundeep
    • NYKOLUK, Michael, A.DOAN, Minh, N.MADRA, Sundeep
    • H04H20/38H04H60/72H04W4/00
    • H04W4/00H04H60/63H04H60/72
    • A novel interactive event guide system and method which allows users to select events from a set of event listings and to obtain additional information and/or services relevant to the selected events. The additional information and/or services can include access to E-commerce sites offering products related to an event selected from the event listings, access to sites offering additional information relating to products advertised during a selected event and/or products advertised by product placements within a selected event and/or access to social networking services. Demographic information about the user can be provided to an advertiser of a selected event to allow the advertiser to provide appropriate additional information to the user and/or to allow the advertiser to better analyze the success of their advertisement.
    • 一种新颖的交互式事件指导系统和方法,其允许用户从一组事件列表中选择事件并获得与所选事件相关的附加信息和/或服务。 附加信息和/或服务可以包括访问电子商务网站,其提供与从事件列表中选择的事件相关的产品,访问提供与所选择的事件中宣传的产品有关的附加信息的网站,和/或由产品展示内容广告的产品 选定的活动和/或访问社交网络服务。 可以向所选事件的广告商提供关于用户的人口统计信息,以允许广告商向用户提供适当的附加信息和/或允许广告商更好地分析其广告的成功。