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    • 7. 发明申请
    • METHOD AND ARRANGEMENT FOR MANAGING PERSONALIZED ADVERTISEMENTS IN A TV SYSTEM
    • 用于管理电视系统中个性化广告的方法和装置
    • WO2008118054A1
    • 2008-10-02
    • PCT/SE2007/050656
    • 2007-09-17
    • TELEFONAKTIEBOLAGET LM ERICSSON (PUBL)LUNDSTRÖM, OlofDAMOLA, Ayodele
    • LUNDSTRÖM, OlofDAMOLA, Ayodele
    • G06Q30/00H04H20/10H04N7/08
    • G06Q30/02G06Q30/0271G06Q30/0275G06Q30/0277H04L67/24H04L67/306H04N7/17318H04N21/25891H04N21/44213H04N21/44218H04N21/6582H04N21/812
    • The invention discloses a method and arrangement of managing personalized advertisement in an TV system including an TV client (103), a User Preference Database (109), an Ad Providers Database (108) and an Advertising Application Server (105). The Advertising Application Server (105) detects that a user (John.Brown@op.net) is present at the TV client. Then the Advertising Application Server (105) receives, from said User Preference Database, preferences of said detected user. Also the Advertising Application Server (105) receives, from the Ad Providers Database, information on advertisements from different Ad providers. The received information is used by the Advertising Application Server (105) to match said received user preferences with received advertisements from the matching it is selected one or more advertisements. If there are Advertisements from more than one Ad Provider selected then there is a connection with a Transaction Broker for performing an auction among the Ad Providers. The Ad Provider with the highest bid will get its advertisement sent to the user.
    • 本发明公开了一种在TV系统中管理个性化广告的方法和装置,包括TV客户端(103),用户偏好数据库(109),广告提供商数据库(108)和广告应用服务器(105)。 广告应用服务器(105)检测到电视客户端上存在用户(John.Brown@op.net)。 然后,广告应用服务器(105)从所述用户偏好数据库接收所述检测到的用户的偏好。 此外,广告应用服务器(105)从广告提供者数据库接收关于来自不同广告提供商的广告的信息。 所接收的信息由广告应用服务器(105)使用,以将所接收到的用户偏好与来自匹配的接收到的广告相匹配,其被选择为一个或多个广告。 如果选择了多个广告提供商的广告,则与交易代理商建立连接,以便在广告供应商之间执行拍卖。 出价最高的广告提供商会将其广告发送给用户。