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    • 2. 发明申请
    • DISTRIBUTION AND DISPLAY OF ADVERTISING FOR DEVICES IN A NETWORK
    • 网络中设备广告的分发和显示
    • WO2008048738A1
    • 2008-04-24
    • PCT/US2007/075373
    • 2007-08-07
    • ROUNDBOX, INC.KHIVESARA, AmitLEE, Howard Z.MATAGA, Peter A.TORKELSON, CaryVALLOPPILLIL, VinodVILLANUEVA, Edgar
    • KHIVESARA, AmitLEE, Howard Z.MATAGA, Peter A.TORKELSON, CaryVALLOPPILLIL, VinodVILLANUEVA, Edgar
    • G06F7/00
    • G06Q30/02
    • A system and associated apparatus and methods for the distribution, selection and display of advertising content for devices operating in A system and associated apparatus and methods for the distribution, selection and display of advertising content for devices operating in a network. The devices need not initiate a point-to-point communication with an ad server to provide the ability to filter received advertising content and enable the display of advertisements that are targeted to a device's user. The invention enables a service provider or network operator to control the policy used to specify the selection, timing, and display of an advertisement stored in a cache of a client device. A modification to the policy can be broadcast and implemented in real-time by the device. Advertisements stored in the cache may be filtered both by the service provider or network operator and by the device itself so as to provide the best selection of ads tailored to the user of the device. The device implements cache management processes to determine how best to maintain the advertisements of greatest relevance to the user of the device. The invention also provides mechanisms for the reporting of statistics that can be used for billing purposes and to better filter the selection of advertisements cached at each device.
    • 一种用于分发,选择和显示在A系统中运行的设备和相关设备的广告内容的系统及相关设备和方法以及用于在网络中运行的设备的广告内容的分发,选择和显示的方法。 设备不需要发起与广告服务器的点对点通信,以提供过滤接收到的广告内容并使得能够显示针对设备用户的广告的能力。 本发明使得服务提供商或网络运营商能够控制用于指定存储在客户端设备的高速缓存中的广告的选择,定时和显示的策略。 该策略的修改可以由设备实时地广播和实现。 存储在缓存中的广告可以由服务提供商或网络运营商以及设备本身过滤,以便为设备的用户提供定制的广告的最佳选择。 设备实现高速缓存管理过程以确定如何最好地维护与设备的用户最相关的广告。 本发明还提供用于报告可用于计费目的的统计信息的机制,并且更好地过滤在每个设备处缓存的广告的选择。