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1. 发明申请

WO2014081531A1 ATTENTION-BASED, MULTI-SCREEN ADVERTISEMENT SCHEDULING 审中-公开
标题翻译：基于注意事项，多屏幕广告调度
公开(公告)号：WO2014081531A1
公开(公告)日：2014-05-30
申请号：PCT/US2013/067013
申请日：2013-10-28
申请人： MOTOROLA MOBILITY LLC
发明人： NARSIMHAN, Nitya , VASUDEVAN, Venugopal , WICKRAMASURIYA, Jehan , WODKA, Joseph, F.
IPC分类号： H04N21/432 , H04N21/658 , H04N21/81 , H04N21/41 , H04N21/414 , H04N21/6543 , H04N7/025 , H04N7/10
CPC分类号： H04N21/4126 , H04N21/41407 , H04N21/4325 , H04N21/6543 , H04N21/6581 , H04N21/812
摘要： An advertisement system includes an advertising manager (102) that receives (302) a content-event indicator (120, 220), which indicates playback of an advertisement for viewing on a first display screen (104) at a media-playback device (202) or indicates playback of recorded content that includes advertisements. The advertising manager (102) can determine (308) an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen (106) at a mobile device (116, 118). For recorded content, an optimization schedule is determined (510) that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager (102) can also determine (704) a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.
摘要翻译：广告系统包括广告管理器（102），其接收（302）内容事件指示符（120,220），其指示在媒体回放设备（202）的第一显示屏幕（104）上观看的广告的播放）或指示包括广告的记录内容的回放。广告管理器（102）可以确定（308）最佳时间偏移量作为广告回放之前或之后的时间持续时间，以与在第二显示屏幕（106）上的用于观看的广告相关联的事件开始时移动设备（116,118）。对于记录的内容，确定在播放记录的内容期间替换和时移广告的优化调度（510）。广告管理器（102）还可以基于等待时间约束来确定（704）产品或服务的履行标准，以指示在被提供作为对应于第一个的第二广告的第二广告时预期产品或服务的履行期间的持续时间广告。

2. 发明申请

WO2014081533A1 ATTENTION-BASED ADVERTISEMENT SCHEDULING IN TIME-SHIFTED CONTENT 审中-公开
标题翻译：基于注意事项的广告调整时间变化内容
公开(公告)号：WO2014081533A1
公开(公告)日：2014-05-30
申请号：PCT/US2013/067057
申请日：2013-10-28
申请人： MOTOROLA MOBILITY LLC
发明人： NARSIMHAN, Nitya , VASUDEVAN, Venugopal , WICKRAMASURIYA, Jehan , WODKA, Joseph F.
IPC分类号： H04N21/81 , H04N21/442 , H04N21/432 , H04N21/2668 , H04N5/445 , H04N21/41
CPC分类号： H04N21/458 , H04L51/32 , H04N5/44591 , H04N21/2668 , H04N21/4126 , H04N21/4325 , H04N21/44218 , H04N21/4532 , H04N21/47217 , H04N21/812 , H04N21/8456
摘要： An advertisement system includes an advertising manager (102) that receives (302) a content-event indicator (120, 220), which indicates playback of an advertisement for viewing on a first display screen (104) at a media-playback device (202) or indicates playback of recorded content that includes advertisements. The advertising manager (102) can determine (308) an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen (106) at a mobile device (116, 118). For recorded content, an optimization schedule is determined (510) that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager (102) can also determine (704) a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.
摘要翻译：广告系统包括广告管理器（102），其接收（302）内容事件指示符（120,220），其指示在媒体回放设备（202）的第一显示屏幕（104）上观看的广告的播放）或指示包括广告的记录内容的回放。广告管理器（102）可以确定（308）最佳时间偏移量作为广告回放之前或之后的时间持续时间，以与在第二显示屏幕（106）上的用于观看的广告相关联的事件开始时移动设备（116,118）。对于记录的内容，确定在播放记录的内容期间替换和时移广告的优化调度（510）。广告管理器（102）还可以基于等待时间约束来确定（704）产品或服务的履行标准，以指示在被提供作为对应于第一个的第二广告的第二广告时期望产品或服务的期望的持续时间广告。

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