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1. 发明申请

WO2012092449A2 FOLLOWING CONTENT PROVIDERS IN A SOCIAL CONTEXT 审中-公开
标题翻译：跟随内容提供者在社会背景下
公开(公告)号：WO2012092449A2
公开(公告)日：2012-07-05
申请号：PCT/US2011/067763
申请日：2011-12-29
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , OLIVEIRA, Eider Silva de , LEAL, Marcus A.
发明人： REIS, Davi , OESTLIEN, Christian , OLIVEIRA, Eider Silva de , LEAL, Marcus A.
IPC分类号： G06Q50/30
CPC分类号： G06Q30/0258 , G06F17/3089 , G06Q30/0241 , G06Q30/0269 , G06Q30/0277 , G06Q50/01
摘要： In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.
摘要翻译：通常，用于向用户提供内容的方法包括响应于接收到的请求向用户提供内容项目。内容项目在与第三方内容站点相关的插槽中显示给用户。内容项目包括提供用于重新发布内容项目或关于重新发布内容项目的信息的第一注释。从用户接收请求以跟随与内容项目相关联的内容提供者。用户被指定为对来自内容提供者的更新内容感兴趣。指定用户包括将关于用户的信息呈现给内容提供者或包括内容提供者在场的社交应用中的一个或多个，以便允许用户跟随与内容提供者相关联的更新。

2. 发明申请

WO2012075302A3 RE-PUBLISHING CONTENT IN AN ACTIVITY STREAM 审中-公开
公开(公告)号：WO2012075302A3
公开(公告)日：2012-06-07
申请号：PCT/US2011/062909
申请日：2011-12-01
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , ZHANG, Yi , LIN, Jennifer W.
发明人： REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , ZHANG, Yi , LIN, Jennifer W.
IPC分类号： G06Q30/00 , G06Q50/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method for re-publishing content that is provided by a content publisher to a user. A method includes providing an advertisement for display to a user in a slot, the advertisement including a first annotation providing information for or about re-publishing the advertisement; receiving a request to re-publish the advertisement to one or more individuals or groups associated with the user in a social context; and providing the advertisement as part of an activity stream for a social application, including presenting the advertisement in the activity stream for the user.

3. 发明申请

WO2012092396A2 TARGETING AN AGGREGATE GROUP 审中-公开
标题翻译：集会集团
公开(公告)号：WO2012092396A2
公开(公告)日：2012-07-05
申请号：PCT/US2011/067664
申请日：2011-12-28
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A.
发明人： REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silva , LEAL, Marcus A.
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q30/0251 , G06Q30/0254 , G06Q30/0255 , G06Q30/0256 , G06Q30/0257 , G06Q30/0261 , G06Q30/0277 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.
摘要翻译：方法，系统和装置，包括编码在计算机可读存储介质上的用于提供内容的计算机程序。一种方法包括：接收对与第三方内容站点相关联的时隙中要显示的广告的请求; 识别在时隙中提供的相关广告; 确定要包括在与广告相关联的注释中的信息，所述注释包括要与广告一起呈现的定制信息; 响应于所述请求提供广告，包括提供注释以及与广告一起重新发布广告的控制; 接收用户输入选择所述控件并指定所述广告以重新发布到组，所述组由用户指定; 并根据接收到的用户输入将附加内容定向到组。

4. 发明申请

WO2012092390A2 EVALUATING USER ACTIVITY IN SOCIAL ENVIRONMENTS 审中-公开
标题翻译：评估社交环境中的用户活动
公开(公告)号：WO2012092390A2
公开(公告)日：2012-07-05
申请号：PCT/US2011/067641
申请日：2011-12-28
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , de OLIVEIRA, Eider Silva , LEAL, Marcus A. , SOARES, Igor Prata
发明人： REIS, Davi , OESTLIEN, Christian , de OLIVEIRA, Eider Silva , LEAL, Marcus A. , SOARES, Igor Prata
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/0269
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing; and targeting additional content to the user or a group associated with the user based on the received user input.
摘要翻译：描述了用于提供内容的方法，系统和装置，包括编码在计算机可读存储介质上的计算机程序。一种方法包括：接收对广告的请求以显示在与第三方内容站点相关联的槽中; 识别要在该插槽中提供的相关广告; 确定要包括在与所述广告相关联的注释中的信息，所述注释包括与将与所述广告一起呈现的与所述用户相关联的用户或组有关的定制信息; 响应于所述请求提供所述广告，包括提供所述注释连同用于重新发布所述广告的控件以及所述相关广告; 接收用户输入，选择控制并指定要重新发布的广告; 并且基于接收到的用户输入将附加内容针对用户或与该用户相关联的组

5. 发明申请

WO2012082945A2 PROMOTING CONTENT FROM AN ACTIVITY STREAM 审中-公开
标题翻译：从活动流中促进内容
公开(公告)号：WO2012082945A2
公开(公告)日：2012-06-21
申请号：PCT/US2011/064981
申请日：2011-12-14
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , de OLIVEIRA, Eider Silva , LEAL, Marcus A. , SOARES, Igor Prata
发明人： REIS, Davi , OESTLIEN, Christian , de OLIVEIRA, Eider Silva , LEAL, Marcus A. , SOARES, Igor Prata
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q30/0251 , G06Q30/0255 , G06Q30/0273 , G06Q30/0277 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于提供一种方法，该方法包括从用户接收指示以促进与用户相关联的活动流中包括的项目，活动流通过社会应用在社会环境中呈现; 接收广告请求; 确定该项目是否响应该请求; 响应于该请求确定一个或多个广告; 排列该项目和一个或多个广告; 以及响应于所述请求提供所述项目而不是所述一个或多个广告，并且至少部分地基于所述排名。

6. 发明申请

WO2012061743A3 SOCIAL OVERLAYS ON ADS 审中-公开
公开(公告)号：WO2012061743A3
公开(公告)日：2012-05-10
申请号：PCT/US2011/059389
申请日：2011-11-04
申请人： GOOGLE INC. , REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silver , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , LUCASH, Nathan P. , SOARES, Igor Prata , BORGES, Rafael M.
发明人： REIS, Davi , OESTLIEN, Christian , DE OLIVEIRA, Eider Silver , LEAL, Marcus A. , WU, Amy , PEARCY, Brandon M. , LUCASH, Nathan P. , SOARES, Igor Prata , BORGES, Rafael M.
IPC分类号： G06Q30/00 , G06Q50/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.

7. 发明申请

WO2014062791A1 FACILITATING FOLLOWING A CONTENT PROVIDER 审中-公开
标题翻译：促进以下内容提供商
公开(公告)号：WO2014062791A1
公开(公告)日：2014-04-24
申请号：PCT/US2013/065224
申请日：2013-10-16
申请人： GOOGLE INC.
发明人： OESTLIEN, Christian , URASAKI, Cinthya Rossana , BORGES, Rafael M. , BOROVOY, Richard D. , LEAL, Marcus A. , FARAGO, Julia H. , BERTSCH, Fred , KON, Elena
IPC分类号： G06F3/01 , G06F3/048
CPC分类号： G06Q50/01 , G06Q30/0241 , G06Q30/08
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.
摘要翻译：提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置，用于促进在社交网络中的内容赞助者的跟踪。一方面，一种方法包括识别用于响应于内容的请求呈现给用户的广告素材的动作，以及从与广告素材相关联的赞助商接收选择标准，用于确定何时呈现广告素材的选择标准。广告素材被扩充以包括使得用户能够在与控件交互时自动跟随内容赞助者的控件，并且响应于接收到的内容请求，根据选择标准来呈现增强的广告素材。当广告素材呈现时，赞助商将被收费，并且用户发起动作以跟随社交网络中的赞助商。

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