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1. 发明申请

WO2014052608A1 DYNAMIC PRODUCT CONTENT GENERATION 审中-公开
标题翻译：动态产品内容生成
公开(公告)号：WO2014052608A1
公开(公告)日：2014-04-03
申请号：PCT/US2013/061943
申请日：2013-09-26
申请人： GOOGLE INC.
发明人： JHA, Vikas , GOENKA, Vishal , MONSEES, David , SHANMUGASUNDARAM, Jayavel , BERTSCH, Fred , ZHANG, Dongmin
IPC分类号： G06F17/00 , G06F17/30 , G06F15/16
CPC分类号： G06Q30/0623 , G06F17/3089 , G06F17/30964
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。收到包含请求数据的内容的请求。访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。得分被聚合。至少基于总分数来选择一个或多个产品记录。响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。

2. 发明申请

WO2014062791A1 FACILITATING FOLLOWING A CONTENT PROVIDER 审中-公开
标题翻译：促进以下内容提供商
公开(公告)号：WO2014062791A1
公开(公告)日：2014-04-24
申请号：PCT/US2013/065224
申请日：2013-10-16
申请人： GOOGLE INC.
发明人： OESTLIEN, Christian , URASAKI, Cinthya Rossana , BORGES, Rafael M. , BOROVOY, Richard D. , LEAL, Marcus A. , FARAGO, Julia H. , BERTSCH, Fred , KON, Elena
IPC分类号： G06F3/01 , G06F3/048
CPC分类号： G06Q50/01 , G06Q30/0241 , G06Q30/08
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.
摘要翻译：提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置，用于促进在社交网络中的内容赞助者的跟踪。一方面，一种方法包括识别用于响应于内容的请求呈现给用户的广告素材的动作，以及从与广告素材相关联的赞助商接收选择标准，用于确定何时呈现广告素材的选择标准。广告素材被扩充以包括使得用户能够在与控件交互时自动跟随内容赞助者的控件，并且响应于接收到的内容请求，根据选择标准来呈现增强的广告素材。当广告素材呈现时，赞助商将被收费，并且用户发起动作以跟随社交网络中的赞助商。

3. 发明申请

WO2014039657A1 DETERMINING CONTENT ITEM ENGAGEMENT 审中-公开
标题翻译：确定内容项目参与
公开(公告)号：WO2014039657A1
公开(公告)日：2014-03-13
申请号：PCT/US2013/058230
申请日：2013-09-05
申请人： GOOGLE INC.
发明人： BERTSCH, Fred , BESER, James , MONSEES, David
IPC分类号： G06Q50/10
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for determining an aggregated user exposure level to a content item. The method includes receiving, by a user device, a content item; accessing, by the user device, measurement instructions including instructions to measure user exposure levels to the content item during various display states, and upon execution of the measurement instructions by the user device: detecting, by the user device, at least two display states; for each of the display states, determining, by the user device, a user exposure level of the content item in the viewport for the display state, the user exposure level being a measurement of (i) an area of the particular portion of the viewport occupied by the content item and (ii) a duration of the display state; and determining, by the user device, an aggregation of the user exposure levels.
摘要翻译：方法和系统，包括在计算机可读存储介质上编码的计算机程序，包括用于确定对内容项目的聚合用户曝光水平的方法。该方法包括：由用户设备接收内容项; 由用户设备访问包括用于在各种显示状态期间测量用户对内容项目的曝光级别的指令的测量指令，以及在由用户设备执行测量指令时;由用户设备检测至少两个显示状态; 对于每个显示状态，用户设备确定用于显示状态的视口中的内容项的用户曝光水平，用户曝光水平是（i）视口的特定部分的面积的度量由内容项占用和（ii）显示状态的持续时间; 以及由用户设备确定用户曝光水平的聚合。

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