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1. 发明申请

WO2015035011A1 STRUCTURED INFORMATIONAL LINK ANNOTATIONS 审中-公开
标题翻译：结构化信息链接注释
公开(公告)号：WO2015035011A1
公开(公告)日：2015-03-12
申请号：PCT/US2014/054039
申请日：2014-09-04
申请人： GOOGLE INC.
发明人： MENGLE, Advay , DOSHI, Shreyas , RAMACHANDRAN, Venky , GARG, Gaurav , SWARTZ, Luke Hiro , POTDAR, Poorva Hari , YEUNG, Angela Yu-Yun
IPC分类号： G06F17/30
CPC分类号： G06Q30/0269
摘要： Methods, systems, and apparatus include computer programs encoded on a computer- readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.
摘要翻译：方法，系统和装置包括编码在计算机可读存储介质上的计算机程序。一种方法包括：针对内容项目清单中的多个内容项目中的每一个：识别与所述内容项目相关联的实体以及与所述内容项目中描述的产品或服务相关联的用于垂直的多个页面类型; 定位与所述实体相关联的多个信息页; 根据页面类型对每个信息页进行分类; 识别与所述实体相关联的查询，其中使用查询作为用于递送与所述实体相关联的一个或多个内容项的选择标准; 对于确定来自所识别的查询的相关查询的多个信息页面中的每个信息页面; 以及在数据结构中存储内容项目，与相关查询相关联的数据和相关联的信息页面之间的关联。

2. 发明申请

WO2009146035A2 MEDIA OBJECT QUERY SUBMISSION AND RESPONSE 审中-公开
标题翻译：媒体对象查询提交和响应
公开(公告)号：WO2009146035A2
公开(公告)日：2009-12-03
申请号：PCT/US2009/038994
申请日：2009-03-31
申请人： GOOGLE INC. , GARG, Gaurav , BAPNA, Abhishek
发明人： GARG, Gaurav , BAPNA, Abhishek
IPC分类号： G06F17/30 , G06F17/00
CPC分类号： G06F17/3097 , G06F17/30277 , G06F17/3053 , G06F17/30554 , G06F17/30598 , G06F17/30654 , G06F17/30864
摘要： Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.
摘要翻译：提交媒体对象查询和接收媒体对象查询的建议答案的方法和系统。一方面，一种方法包括从第一用户接收第一媒体对象和与第一媒体对象中的内容相关的第一查询，向第二用户呈现第一媒体对象和第一查询，接收对第一媒体对象的建议答案来自所述多个第二用户的两个或更多个第二用户中的每一个的查询，其中所述建议答案中的至少两个是不同的，对建议的答案进行排名，以及向第一用户呈现一个或多个排名的建议答案。

3. 发明申请

WO2014120372A1 ENHANCING SITELINKS WITH CREATIVE CONTENT 审中-公开
标题翻译：使用创意内容增强网站内容
公开(公告)号：WO2014120372A1
公开(公告)日：2014-08-07
申请号：PCT/US2013/077834
申请日：2013-12-26
申请人： GOOGLE INC.
发明人： VAISH, Vaibhav , RAMACHANDRAN, Venky , SISSON, David Philip , KANDHAN, Ramakrishnan , ADIDDAM, Pramod , MARUR, Vinod , GARG, Gaurav
IPC分类号： G06Q50/10 , G06Q30/02
CPC分类号： G06F17/30867 , G06F17/30011
摘要： Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
摘要翻译：提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。响应于用户搜索在线内容来识别多个候选附加链接。每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。广告素材被规范化以形成候选广告素材群集。附加链接也被规范化。广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。

4. 发明申请

WO2014055829A1 KEYWORD GENERATION 审中-公开
标题翻译：关键词生成
公开(公告)号：WO2014055829A1
公开(公告)日：2014-04-10
申请号：PCT/US2013/063393
申请日：2013-10-04
申请人： GOOGLE INC.
发明人： ADAMS, David , YANG, Beverly , GARG, Gaurav , WETCHLER, Everett
IPC分类号： G06F17/30
CPC分类号： G06F17/30286 , G06F17/30864
摘要： This specification describes technologies relating to generation of keywords. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving structured data describing a content item, the structured data indicating a category for the content item. The methods may further include searching domains associated with the category using a first query, formed based on data elements in the structured data, to identify resources associated with the identified domains. The methods may further include determining one or more queries based on data reflecting past search queries, where each of the one or more determined queries resulted in one or more of the identified resources being returned as part of a search result, and determining keywords based on the one or more determined queries. The methods may further include transmitting or storing the keywords for use in impression allocation decisions.
摘要翻译：本规范描述了与关键字生成有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括接收描述内容项目的结构化数据，表示内容项目的类别的结构化数据的方法中。所述方法还可以包括使用基于结构化数据中的数据元素形成的第一查询搜索与该类别相关联的域，以识别与所识别的域相关联的资源。所述方法还可以包括基于反映过去搜索查询的数据确定一个或多个查询，其中所述一个或多个所确定的查询中的每一个导致所识别的资源中的一个或多个作为搜索结果的一部分返回，并且基于一个或多个确定的查询。所述方法还可以包括发送或存储用于展示分配决定中的关键字。

5. 发明申请

WO2015009506A1 COMBINING CONTENT WITH A SEARCH RESULT 审中-公开
标题翻译：结合搜索结果的内容
公开(公告)号：WO2015009506A1
公开(公告)日：2015-01-22
申请号：PCT/US2014/045974
申请日：2014-07-09
申请人： GOOGLE INC.
发明人： WAI, Conrad , SOUVEY, Christopher , DENIZEN, Lewis , GARG, Gaurav , VERMA, Awaneesh , MOXLEY, Emily K. , SILBER, Jeremy , ROCHA, Daniel A. , FISCHER, Alexander
IPC分类号： G06Q50/10 , G06F17/30
CPC分类号： G06Q30/0256 , G06F3/0482 , G06F3/04842 , G06F17/30424 , G06F17/30554 , G06F17/3056 , G06F17/30864 , G06Q30/0241
摘要： Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.
摘要翻译：方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。接收到一个搜索查询。识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

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