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1. 发明申请

WO2015035011A1 STRUCTURED INFORMATIONAL LINK ANNOTATIONS 审中-公开
标题翻译：结构化信息链接注释
公开(公告)号：WO2015035011A1
公开(公告)日：2015-03-12
申请号：PCT/US2014/054039
申请日：2014-09-04
申请人： GOOGLE INC.
发明人： MENGLE, Advay , DOSHI, Shreyas , RAMACHANDRAN, Venky , GARG, Gaurav , SWARTZ, Luke Hiro , POTDAR, Poorva Hari , YEUNG, Angela Yu-Yun
IPC分类号： G06F17/30
CPC分类号： G06Q30/0269
摘要： Methods, systems, and apparatus include computer programs encoded on a computer- readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.
摘要翻译：方法，系统和装置包括编码在计算机可读存储介质上的计算机程序。一种方法包括：针对内容项目清单中的多个内容项目中的每一个：识别与所述内容项目相关联的实体以及与所述内容项目中描述的产品或服务相关联的用于垂直的多个页面类型; 定位与所述实体相关联的多个信息页; 根据页面类型对每个信息页进行分类; 识别与所述实体相关联的查询，其中使用查询作为用于递送与所述实体相关联的一个或多个内容项的选择标准; 对于确定来自所识别的查询的相关查询的多个信息页面中的每个信息页面; 以及在数据结构中存储内容项目，与相关查询相关联的数据和相关联的信息页面之间的关联。

2. 发明申请

WO2014179178A1 SOCIAL NETWORK ENHANCED CONTENT ITEMS RESPONSIVE TO SEARCH QUERIES 审中-公开
标题翻译：社会网络增强内容项目响应搜索查询
公开(公告)号：WO2014179178A1
公开(公告)日：2014-11-06
申请号：PCT/US2014/035543
申请日：2014-04-25
申请人： GOOGLE INC.
发明人： SULEMAN, Dani , JIANG, Chuan , DOSHI, Shreyas , DABBIRU, Lakshmi, Kumar , SHAFFER, Daniel Aaron , CHITILIAN, Varouj Armen , MOXLEY, Emily Kay , ANUPAM, Vinod , SZE, Hobart Runa
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0256
摘要： Methods for identifying social network users to display with an advertisement in response to a search query are provided. In one aspect, a method includes receiving a search query from a user, the user having a user presence on a social network, and identifying at least one advertisement responsive to the search query, the at least one advertisement associated with an entity having a social presence on the social network. The method also includes identifying another user of the social network that has a mutual user connection with the user on the social network and has interacted with the social presence on the social network, and providing, for display and in response to the search query, the at least one advertisement responsive to the search query, an identification of the other user, and an indicator of the interaction of the other user. Systems and machine-readable media are also provided.
摘要翻译：提供了用于识别社交网络用户以响应于搜索查询来显示广告的方法。一方面，一种方法包括从用户接收搜索查询，用户在社交网络上具有用户存在，以及响应于搜索查询识别至少一个广告，所述至少一个广告与具有社会的实体相关联在社交网络上的存在。该方法还包括识别在社交网络上与用户具有相互用户连接并且与社交网络上的社交存在相互作用的社交网络的另一用户，并且为了显示和响应于搜索查询提供响应于搜索查询的至少一个广告，另一个用户的标识以及另一个用户的交互的指示符。还提供系统和机器可读介质。

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