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1. 发明申请

WO2012024184A2 CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS 审中-公开
标题翻译：非互动广告的互动翻译成互动广告
公开(公告)号：WO2012024184A2
公开(公告)日：2012-02-23
申请号：PCT/US2011/047598
申请日：2011-08-12
申请人： QUALCOMM INCORPORATED , KASARGOD, Kabir , MINEAR, Brian
发明人： KASARGOD, Kabir , MINEAR, Brian
CPC分类号： G06Q30/02 , G06Q30/0272
摘要： Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming. There are many places and many instances where a device user may be exposed to an advertisement, and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information, the apparatus and methods correlate one or more behavioral context parameters to exposure, including exposure duration, in order to ascertain a user's interest in the non-interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.
摘要翻译：基于用户对非交互式广告的曝光，装置和方法触发将交互式广告传送到诸如无线移动设备的设备。非交互式广告可以包括诸如公开显示的广告牌或嵌入到广播节目中的视频广告之类的广告。存在许多场所和许多情况，其中设备用户可能暴露于广告，并且通常用户不具有保留与广告相关联的信息的能力。该装置和方法不是仅仅利用限于用户位置或用户简档信息的上下文信息，而是将一个或多个行为上下文参数与曝光（包括曝光持续时间）相关联，以便确定用户对非交互式广告的兴趣，因此适用于接收相应的互动广告。

2. 发明申请

WO2010008978A9 OPERATOR, DEVICE, AND PLATFORM-INDEPENDENT AGGREGATION, CROSS-PLATFORM TRANSLATION, ENABLEMENT AND DISTRIBUTION OF USER ACTIVITY CATALOGS 审中-公开
标题翻译：操作员，设备和平台独立的聚合，用户活动目录的跨平台翻译，应用和分发
公开(公告)号：WO2010008978A9
公开(公告)日：2011-01-27
申请号：PCT/US2009049900
申请日：2009-07-08
申请人： QUALCOMM INC , KASARGOD KABIR , D AMORE TIANYU L , DA SILVA GABRIEL MOURA , MINEAR BRIAN
发明人： KASARGOD KABIR , D AMORE TIANYU L , DA SILVA GABRIEL MOURA , MINEAR BRIAN
IPC分类号： G06Q30/00
CPC分类号： G06F17/30867 , G06F17/30699 , G06Q30/02
摘要： Implementations relate to generating an operator, device, and platform-independent aggregation, cross-platform translation, enablement, and distribution of user activity catalogs. Users of a cellular telephone, a personal computer, or other devices or services can register to a database that collects transaction and other activity for the user. The user can designate one or more groups of users with whom to share collective activity data. The activity feeds can include recommendations, transactions, and other information generated when group members conduct retail or other activity. In one example, the activity feeds transmitted can be automatically translated and configured based on service operator and/or recipient device type. In another example, a user visiting a Website can be presented with a context-sensitive drop-down list of transactions conducted at that site by members of user's designated group(s) in the past. The platform permits users to mutually and transparently suggest products, services, or content to each other.
摘要翻译：实现涉及生成用户活动目录的运营商，设备和平台无关聚合，跨平台转换，启用和分发。蜂窝电话，个人计算机或其他设备或服务的用户可以向收集用户的交易和其他活动的数据库注册。用户可以指定与他们共享集体活动数据的一个或多个用户组。活动Feed可以包括组织成员进行零售或其他活动时产生的建议，交易和其他信息。在一个示例中，可以基于服务运营商和/或接收方设备类型自动地转换和配置所发送的活动馈送。在另一个示例中，访问网站的用户可以呈现由过去用户指定组的成员在该站点进行的交易的上下文相关下拉列表。该平台允许用户相互和透明地向彼此建议产品，服务或内容。

3. 发明申请

WO2012024184A3 CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS 审中-公开
标题翻译：非互动广告的互动翻译成互动广告
公开(公告)号：WO2012024184A3
公开(公告)日：2014-02-20
申请号：PCT/US2011047598
申请日：2011-08-12
申请人： QUALCOMM INC , KASARGOD KABIR , MINEAR BRIAN
发明人： KASARGOD KABIR , MINEAR BRIAN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0272
摘要： Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming. There are many places and many instances where a device user may be exposed to an advertisement, and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information, the apparatus and methods correlate one or more behavioral context parameters to exposure, including exposure duration, in order to ascertain a user's interest in the non-interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.
摘要翻译：基于用户对非交互式广告的曝光，装置和方法触发将交互式广告传送到诸如无线移动设备的设备。非交互式广告可以包括诸如公开显示的广告牌或嵌入到广播节目中的视频广告之类的广告。存在许多场所和许多情况，其中设备用户可能暴露于广告，并且通常用户不具有保留与广告相关联的信息的能力。该装置和方法不是仅仅利用限于用户位置或用户简档信息的上下文信息，而是将一个或多个行为上下文参数与曝光（包括曝光持续时间）相关联，以便确定用户对非交互式广告的兴趣，因此适用于接收相应的互动广告。

4. 发明申请

WO2012061581A1 APPARATUS AND METHODS FOR COMMUNICATING AN OVER-THE-AIR ACTIONABLE MESSAGE 审中-公开
标题翻译：用于传播空中行动信息的装置和方法
公开(公告)号：WO2012061581A1
公开(公告)日：2012-05-10
申请号：PCT/US2011/059117
申请日：2011-11-03
申请人： QUALCOMM INCORPORATED , KASARGOD, Kabir, Suresh , WURSTER, Charles, Stewart , AMBLEY, Sathish, Subramaniam , FAUERBACH, Scott, Fredric , MINEAR, Brian, E.
发明人： KASARGOD, Kabir, Suresh , WURSTER, Charles, Stewart , AMBLEY, Sathish, Subramaniam , FAUERBACH, Scott, Fredric , MINEAR, Brian, E.
IPC分类号： H04W4/00 , H04L29/08
CPC分类号： H04L67/06 , H04W4/00 , H04W4/18 , H04W8/245 , H04W88/04
摘要： Provided are exemplary apparatus and methods for transmitting an over-the-air actionable message. In an example, a mobile device includes a detector to identify an over-the-air actionable messaging command that has a destination device identifier corresponding to a second mobile device. The mobile device also includes a message converter to convert the over-the-air messaging command into the actionable message, which has a destination corresponding to the destination device identifier of the second mobile device. Further, the mobile device has a transmitter to transmit the actionable message over-the-air to the second mobile device.
摘要翻译：提供了用于发送空中可行动消息的示例性装置和方法。在一个示例中，移动设备包括用于识别具有与第二移动设备相对应的目的地设备标识符的空中可操作消息传递命令的检测器。移动设备还包括消息转换器，用于将空中消息传递命令转换成可操作消息，其具有与第二移动设备的目标设备标识符相对应的目的地。此外，移动设备具有发送器，用于向第二移动设备发送空中的可操作消息。

5. 发明申请

WO2010008978A3 OPERATOR, DEVICE, AND PLATFORM-INDEPENDENT AGGREGATION, CROSS-PLATFORM TRANSLATION, ENABLEMENT AND DISTRIBUTION OF USER ACTIVITY CATALOGS 审中-公开
标题翻译：操作者，设备和平台独立的聚合，跨平台翻译，用户活动目录的启用和分配
公开(公告)号：WO2010008978A3
公开(公告)日：2010-08-12
申请号：PCT/US2009049900
申请日：2009-07-08
申请人： QUALCOMM INC , KASARGOD KABIR , D AMORE TIANYU L , DA SILVA GABRIEL MOURA , MINEAR BRIAN
发明人： KASARGOD KABIR , D AMORE TIANYU L , DA SILVA GABRIEL MOURA , MINEAR BRIAN
IPC分类号： G06Q30/00
CPC分类号： G06F17/30867 , G06F17/30699 , G06Q30/02
摘要： Implementations relate to generating an operator, device, and platform-independent aggregation, cross-platform translation, enablement, and distribution of user activity catalogs. Users of a cellular telephone, a personal computer, or other devices or services can register to a database that collects transaction and other activity for the user. The user can designate one or more groups of users with whom to share collective activity data. The activity feeds can include recommendations, transactions, and other information generated when group members conduct retail or other activity. In one example, the activity feeds transmitted can be automatically translated and configured based on service operator and/or recipient device type. In another example, a user visiting a Website can be presented with a context-sensitive drop-down list of transactions conducted at that site by members of user's designated group(s) in the past. The platform permits users to mutually and transparently suggest products, services, or content to each other.
摘要翻译：实现涉及生成用户活动目录的运营商，设备和平台无关聚合，跨平台转换，启用和分发。蜂窝电话，个人计算机或其他设备或服务的用户可以向收集用户的交易和其他活动的数据库注册。用户可以指定与他们共享集体活动数据的一个或多个用户组。活动Feed可以包括组织成员进行零售或其他活动时产生的建议，交易和其他信息。在一个示例中，可以基于服务运营商和/或接收方设备类型自动翻译和配置所传送的活动提要。在另一个示例中，访问网站的用户可以看到过去用户指定组的成员在该站点进行的交易的上下文相关下拉列表。该平台允许用户彼此相互透明地建议产品，服务或内容。

6. 发明申请

WO2010008978A2 OPERATOR, DEVICE, AND PLATFORM-INDEPENDENT AGGREGATION, CROSS-PLATFORM TRANSLATION, ENABLEMENT AND DISTRIBUTION OF USER ACTIVITY CATALOGS 审中-公开
标题翻译：操作员，设备和平台独立聚合，交叉平台翻译，用户活动目录的启用和分发
公开(公告)号：WO2010008978A2
公开(公告)日：2010-01-21
申请号：PCT/US2009/049900
申请日：2009-07-08
申请人： QUALCOMM INCORPORATED , KASARGOD, Kabir , D'AMORE, Tianyu, L. , DA SILVA, Gabriel, Moura , MINEAR, Brian
发明人： KASARGOD, Kabir , D'AMORE, Tianyu, L. , DA SILVA, Gabriel, Moura , MINEAR, Brian
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30699 , G06Q30/02
摘要： Implementations relate to generating an operator, device, and platform-independent aggregation, cross-platform translation, enablement, and distribution of user activity catalogs. Users of a cellular telephone, a personal computer, or other devices or services can register to a database that collects transaction and other activity for the user. The user can designate one or more groups of users with whom to share collective activity data. The activity feeds can include recommendations, transactions, and other information generated when group members conduct retail or other activity. In one example, the activity feeds transmitted can be automatically translated and configured based on service operator and/or recipient device type. In another example, a user visiting a Website can be presented with a context-sensitive drop-down list of transactions conducted at that site by members of user's designated group(s) in the past. The platform permits users to mutually and transparently suggest products, services, or content to each other.
摘要翻译：实施涉及生成用户活动目录的运营商，设备和平台无关聚集，跨平台翻译，启用和分发。蜂窝电话，个人计算机或其他设备或服务的用户可以注册到为用户收集交易和其他活动的数据库。用户可以指定一个或多个用户共享集体活动数据。活动提要可以包括推荐，交易以及群组成员进行零售或其他活动时生成的其他信息。在一个示例中，所传输的活动馈送可以基于服务运营商和/或接收方设备类型被自动转换和配置。在另一个例子中，访问网站的用户可以被呈现在过去由用户指定组的成员在该网站进行的交易的上下文敏感下拉列表。该平台允许用户互相透明地向对方建议产品，服务或内容。

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