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    • 2. 发明申请
    • CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS
    • 非互动广告的互动翻译成互动广告
    • WO2012024184A2
    • 2012-02-23
    • PCT/US2011/047598
    • 2011-08-12
    • QUALCOMM INCORPORATEDKASARGOD, KabirMINEAR, Brian
    • KASARGOD, KabirMINEAR, Brian
    • G06Q30/02G06Q30/0272
    • Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming. There are many places and many instances where a device user may be exposed to an advertisement, and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information, the apparatus and methods correlate one or more behavioral context parameters to exposure, including exposure duration, in order to ascertain a user's interest in the non-interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.
    • 基于用户对非交互式广告的曝光,装置和方法触发将交互式广告传送到诸如无线移动设备的设备。 非交互式广告可以包括诸如公开显示的广告牌或嵌入到广播节目中的视频广告之类的广告。 存在许多场所和许多情况,其中设备用户可能暴露于广告,并且通常用户不具有保留与广告相关联的信息的能力。 该装置和方法不是仅仅利用限于用户位置或用户简档信息的上下文信息,而是将一个或多个行为上下文参数与曝光(包括曝光持续时间)相关联,以便确定用户对非交互式广告的兴趣,因此适用于 接收相应的互动广告。