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    • 3. 发明申请
    • DIGITAL BROADCASTING SYSTEM AND METHOD
    • 数字广播系统与方法
    • WO2008016211A1
    • 2008-02-07
    • PCT/KR2007/001499
    • 2007-03-27
    • TU MEDIA CORP.OH, Duk WonEUN, Won CheolPARK, Heon JuCHOI, Ju YoungLIM, Jae ManJUNG, Suk WooKIM, Kwang Ju
    • OH, Duk WonEUN, Won CheolPARK, Heon JuCHOI, Ju YoungLIM, Jae ManJUNG, Suk WooKIM, Kwang Ju
    • H04N7/08
    • H04N21/4786H04N21/235H04N21/2362H04N21/4345H04N21/435H04N21/478
    • The present invention relates to a digital broadcasting system and method. A digital broadcasting transmitting apparatus transmits message data using an idle band of a broadcasting channel. A terminal flickers a logo at the top of a standby screen so as to notify a recipient that the message data has been received, and displays a message on a screen when the recipient selects a shortcut key. According to the present invention, since a message can be sent without needing recipient's permission, and a message can be sent to a recipient who is not watching a broadcast program, the message can be sent according to a service provider's plan, inconvenience to the recipient when the recipient receives a message while watching the broadcast program can be reduced, and the message is stored in a storage unit of a terminal and can be rechecked. Accordingly, a service for providing information and advertisement to the recipient can be reinforced. In addition, since the message is transmitted using a broadcasting channel in which an idle band is generated, a band is not additionally allocated, thereby improving economic efficiency.
    • 本发明涉及数字广播系统和方法。 数字广播发送装置使用广播频道的空闲频带来发送消息数据。 终端在待机屏幕的顶部闪烁标志,以便通知接收者消息数据已经被接收,并且当接收者选择快捷键时,在屏幕上显示消息。 根据本发明,由于可以在不需要接收者的许可的情况下发送消息,并且可以向没有观看广播节目的接收者发送消息,所以可以根据服务提供商的计划发送消息,对接收者的不便 当接收者收到消息时,可以减少广播节目的观看次数,并将消息存储在终端的存储单元中,并且可以重新检查。 因此,可以加强向接收者提供信息和广告的服务。 此外,由于使用生成空闲频带的广播信道发送消息,所以不附加分配频带,从而提高经济效率。