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1. 发明申请

WO2010005420A2 SYSTEMS AND METHODS TO PROVIDE VOICE CONNECTIONS VIA LOCAL TELEPHONE NUMBERS 审中-公开
标题翻译：用本地电话号码提供话音连接的系统和方法
公开(公告)号：WO2010005420A2
公开(公告)日：2010-01-14
申请号：PCT/US2008/067247
申请日：2008-06-17
申请人： UTBK, INC. , ALTBERG, Ebbe , CROTHERS, Christopher , FABER, Scott , HIRSON, Ron , MANCA, Paul , VAN DER LINDEN, Sean
发明人： ALTBERG, Ebbe , CROTHERS, Christopher , FABER, Scott , HIRSON, Ron , MANCA, Paul , VAN DER LINDEN, Sean
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0264 , G06Q30/0271 , G06Q30/0276 , G06Q30/0277 , H04M7/003 , H04M15/00 , H04M15/56 , H04M15/8033
摘要： Methods and apparatuses to dynamically allocate location dependent telephone numbers to facilitate voice connections between people. One embodiment includes: responsive to a request from a user, selecting a telephone number from a plurality of telephone numbers of a connection server to match a location indicator of the request; embedding the telephone number in an advertisement, the telephone number to be used by the user to initiate a telephone call to the connection server for further connection to an advertiser of the advertisement; and providing the advertisement with the telephone number of the connection server as a response to the request. In one embodiment, responsive to receiving the telephone call at the telephone number of the connection server from the user, whether to play a prompt message to the user is determined based at least in part on statistic data about telephone calls collected at the connection server.
摘要翻译：动态分配位置相关电话号码以促进人与人之间的语音连接的方法和设备。一个实施例包括：响应于来自用户的请求，从连接服务器的多个电话号码中选择电话号码以匹配请求的位置指示符; 将电话号码嵌入到广告中，用户使用的电话号码向连接服务器发起电话呼叫，以进一步连接到广告的广告商; 并向广告提供连接服务器的电话号码作为对请求的响应。在一个实施例中，响应于从用户接收连接服务器的电话号码处的电话呼叫，至少部分地基于关于在连接服务器处收集的电话呼叫的统计数据来确定是否向用户播放提示消息。

2. 发明申请

WO2008070327A3 METHODS AND APPARATUSES TO SELECT COMMUNICATION TRACKING MECHANISMS 审中-公开
标题翻译：选择通信跟踪机制的方法和设备
公开(公告)号：WO2008070327A3
公开(公告)日：2008-09-04
申请号：PCT/US2007082445
申请日：2007-10-24
申请人： UTBK INC , FABER SCOTT , ALTBERG EBBE , HIRSON RON , VAN DER LINDEN SEAN
发明人： FABER SCOTT , ALTBERG EBBE , HIRSON RON , VAN DER LINDEN SEAN
IPC分类号： G06F13/00
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0247 , G06Q30/0254 , G06Q30/0255 , G06Q30/0257 , G06Q30/0269 , G06Q30/0273 , G06Q30/0277
摘要： Methods and apparatuses to select tracking mechanisms for the performance determination of advertisements. One embodiment includes: selecting one reference type from a plurality of reference types; and determining a reference of the selected type, the reference to be embedded in an advertisement to count communication leads generated from the advertisement. In one embodiment, the advertisement is to be charged according to a performance measure based on communication leads generated from the advertisement. For example, a price for the advertisement can be specified by a party for which the advertisement is to be presented. For example, the advertisement can be charged in response to a voice communication responding to the advertisement. In one embodiment, the plurality of reference types correspond to different mechanisms to track communication leads generated from the advertisement.
摘要翻译：选择跟踪机制来确定广告的方法和设备。一个实施例包括：从多个参考类型中选择一个参考类型; 以及确定所选择的类型的参考，所述参考被嵌入在广告中以对从广告产生的通信线进行计数。在一个实施例中，广告将根据基于从广告产生的通信线索的性能测量来收费。例如，广告的价格可以由要呈现广告的一方指定。例如，响应于广告的语音通信，可以对广告进行收费。在一个实施例中，多个参考类型对应于跟踪从广告产生的通信线索的不同机制。

3. 发明申请

WO2008040013A2 SYSTEMS AND METHODS TO DETERMINE PRICES OF COMMUNICATION LEADS 审中-公开
标题翻译：确定通信线索价格的系统和方法
公开(公告)号：WO2008040013A2
公开(公告)日：2008-04-03
申请号：PCT/US2007079976
申请日：2007-09-28
申请人： UTBK INC , ALTBERG EBBE , FABER SCOTT , HIRSON RON , VAN DER LINDEN SEAN , CROTHERS CHRISTOPHER
发明人： ALTBERG EBBE , FABER SCOTT , HIRSON RON , VAN DER LINDEN SEAN , CROTHERS CHRISTOPHER
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0257 , G06Q30/0274 , G06Q30/0275 , G06Q40/04
摘要： Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.
摘要翻译：系统和方法，用于确定通过演出广告支付的通信线索的价格。在一个实施例中，一种方法包括：代表特定方提供广告以引用顾客; 通过参考促进该方与顾客之间的沟通; 以及根据由该方指定的价格投标对该方进行收费，以响应引导通过该引用方便促成的该方与顾客之间的通信。在一个实施例中，通信线索的费用根据参与方针对广告指定的价格出价以及至少一个预定规则来确定，该预定规则可以基于广告的地理区域，广告的类别，广告的类别选定的一组广告的价格出价，和/或导致广告被呈现的查询。

4. 发明申请

WO2008033953A2 METHODS AND APPARATUSES FOR AUDIO ADVERTISEMENTS 审中-公开
标题翻译：用于音频广告的方法和装置
公开(公告)号：WO2008033953A2
公开(公告)日：2008-03-20
申请号：PCT/US2007/078312
申请日：2007-09-12
申请人： UTBK, INC. , ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean , YANG, Virginia, Hong, Jia
发明人： ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean , YANG, Virginia, Hong, Jia
IPC分类号： G06Q99/00 , H04M15/00
CPC分类号： H04M15/00
摘要： Methods and apparatuses to present audio advertisements and deliver communication leads. One embodiment includes: providing an advertisement, on behalf of a party, to a customer over a real time communication channel that is capable of audio transmission; connecting the customer to the party according to a response to the advertisement; and charging for the advertisement according to a count of communication leads connected to the party.
摘要翻译：提供音频广告并提供通信线索的方法和设备。一个实施例包括：代表一方通过能够进行音频传输的实时通信信道向客户提供广告; 根据广告的响应将客户连接到聚会; 并根据连接到该方的通信线路的计数来对广告进行计费。

5. 发明申请

WO2007081432A3 SYSTEMS AND METHODS TO PROVIDE AVAILABILITY INDICATION 审中-公开
标题翻译：提供可用性指示的系统和方法
公开(公告)号：WO2007081432A3
公开(公告)日：2007-12-06
申请号：PCT/US2006044066
申请日：2006-11-13
申请人： UTBK INC , FABER SCOTT , ALTBERG EBBE , HIRSON RON , VAN DER LINDEN SEAN
发明人： FABER SCOTT , ALTBERG EBBE , HIRSON RON , VAN DER LINDEN SEAN
IPC分类号： G06F3/00
CPC分类号： H04L29/06027 , H04L65/103 , H04L65/104 , H04Q2213/13034 , H04Q2213/1313 , H04Q2213/13175 , H04Q2213/1324 , H04Q2213/13248 , H04Q2213/13389
摘要： Methods and apparatuses to provide services to people who wish to make connections for real time communication, such as live telephone conversation, chat, video conferencing, etc. In one embodiment, a method includes: an application receiving a representation of an object including a reference to a remote system and a callee; the application communicating with the remote system via the reference to the remote system and the callee to determine a rendering of the object; and the application rendering the object identifying a state of the callee for accepting a request for real time communication, the object selectable to at least initiate a request for real time communication with the callee.
摘要翻译：向希望建立实时通信连接的人员提供服务的方法和装置，例如实时电话对话，聊天，视频会议等。在一个实施例中，一种方法包括：接收包括参考的对象的表示的应用到远程系统和被呼叫者; 应用程序经由对远程系统和被调用者的引用与远程系统通信以确定对象的渲染; 并且所述应用程序使所述对象识别所述被呼叫者的状态以接受实时通信的请求，所述对象可选择为至少发起与所述被呼叫者的实时通信的请求。

6. 发明申请

WO2006091970A3 SYSTEM AND METHOD TO MERGE PAY-FOR-PERFORMANCE ADVERTISING MODELS 审中-公开
标题翻译：用于合并付费性能广告模型的系统和方法
公开(公告)号：WO2006091970A3
公开(公告)日：2007-11-22
申请号：PCT/US2006007047
申请日：2006-02-27
申请人： UTBK INC , VAN DER LINDEN SEAN , FABER SCOTT , HALSTEAD MARK , ALTBERG EBBE
发明人： VAN DER LINDEN SEAN , FABER SCOTT , HALSTEAD MARK , ALTBERG EBBE
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisment of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a per per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
摘要翻译：用于合并不同类型的表演广告付费的方法和装置。在一个实施例中，一种方法包括：根据实体列表的价格信息确定一方的潜在收入的指标，其包括用于第一类型的广告的第一价格信息和用于第二类型广告的第二价格信息; 并且至少部分地基于潜在收入的指标对实体列表进行排序。在一个实施例中，一种方法包括：将用于第一类型的广告的价格信息转换为第二类型广告的等效价格信息。在一个实施例中，一种方法包括：基于每个呼叫广告的呼叫投标金额来自动确定每个点击广告的点击出价金额，以提供每个呼叫广告的付费电话号码。

7. 发明申请

WO2007086991A2 SYSTEMS AND METHODS TO CONNECT PEOPLE IN A MARKETPLACE ENVIRONMENT 审中-公开
标题翻译：将人们连接在市场环境中的系统和方法
公开(公告)号：WO2007086991A2
公开(公告)日：2007-08-02
申请号：PCT/US2006/044175
申请日：2006-11-13
申请人： UTBK, INC. , ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean
发明人： ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean
IPC分类号： H04M15/00
CPC分类号： H04M15/00 , G06Q30/0275 , H04M15/06 , H04M15/41 , H04M15/68 , H04M15/805 , H04M2215/0164 , H04M2215/0192
摘要： Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings.
摘要翻译：提供电话连接的系统和方法。在一个实施例中，一种方法包括：在市场上提供列表，该列表包括用于发起实时通信连接的分配的引用; 以及响应于通过参考发起的实时通信，从呈现列表而产生的实时通信线路的计费。在一个实施例中，一种方法包括：进行电话线的在线拍卖; 确定一种至少部分地基于电话线上接收到的价格出价来呈现列表的方式（例如，放置顺序，放置选择等）; 以及向所述列表提供信息以以可跟踪的方式发起电话连接，以测量从呈现列表产生的多个电话呼叫。

8. 发明申请

WO2005109287A3 METHODS AND APPARATUSES FOR PAY-PER-CALL ADVERTISING IN MOBILE/WIRELESS APPLICATIONS 审中-公开
标题翻译：移动/无线应用中付费电话广告的方法和设备
公开(公告)号：WO2005109287A3
公开(公告)日：2007-07-05
申请号：PCT/US2005015645
申请日：2005-05-04
申请人： UTBK INC , AGARWAL ANUJ , AHUJA NITIN , ALTBERG EBBE , FABER SCOTT , HALSTEAD MARK ARTHUR BUCHLER , VAN DER LINDEN SEAN
发明人： AGARWAL ANUJ , AHUJA NITIN , ALTBERG EBBE , FABER SCOTT , HALSTEAD MARK ARTHUR BUCHLER , VAN DER LINDEN SEAN
IPC分类号： G06F13/00 , G06Q30/00 , H04M15/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/0207 , G06Q30/0256 , G06Q30/0257 , G06Q30/0264 , G06Q30/0267 , G06Q30/0273 , G06Q30/0277 , G06Q30/04 , G06Q40/04 , H04L61/2061 , H04L61/605 , H04L67/02 , H04L67/04 , H04L67/18 , H04M7/003 , H04M7/006 , H04M15/00 , H04M15/09 , H04M15/51 , H04M15/68 , H04M2215/0192 , H04M2215/0196 , H04M2215/54 , H04M2215/66
摘要： Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
摘要翻译：用于连接电话和跟踪关于由移动/无线媒体信道上的广告产生的电话呼叫的信息的方法和装置。在一个实施例中，一种方法包括：向广告商分配电话号码，电话号码中的一个以及要包括在经由无线媒体提供给最终用户的广告中的电话号码的参考; 并且响应于与电话号码的每个电话连接，监视到电话号码的电话连接以向广告商收费用于广告。在一个实施例中，一种方法包括：代表广告商向移动设备提供广告的第一方，该广告至少包括对广告主的电话连接的引用; 并且第一方响应于在广告主和客户之间建立的电话连接从广告商收取费用。

9. 发明申请

WO2008098123A1 SYSTEMS AND METHODS TO FACILITATE COMMUNICATIONS 审中-公开
标题翻译：促进通信的系统和方法
公开(公告)号：WO2008098123A1
公开(公告)日：2008-08-14
申请号：PCT/US2008/053312
申请日：2008-02-07
申请人： UTBK, INC. , ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean , MANCA, Paul G.
发明人： ALTBERG, Ebbe , FABER, Scott , HIRSON, Ron , VAN DER LINDEN, Sean , MANCA, Paul G.
IPC分类号： G06F17/00
CPC分类号： H04L12/14 , H04L12/1485 , H04L29/12103 , H04L61/1535 , H04L65/1069 , H04L65/1096 , H04L67/02 , H04L67/24 , H04L67/36
摘要： Methods and apparatuses to facilitate connections between peoples for real time communications. In one embodiment, a method includes: identifying an entity based at least in part on relevancy to a content of a document to be presented to a user; and for presentation to the user adding a communication reference separately from the content used to identify the entity; where the communication reference has been assigned to the entity and the communication reference can be used to request a connection for real time communications with the entity.
摘要翻译：促进人际关系进行实时通信的方法和设备。在一个实施例中，一种方法包括：至少部分地基于与呈现给用户的文档的内容的相关性来识别实体; 并且用于向用户呈现分开地与用于标识该实体的内容相加的通信参考; 其中通信参考已经被分配给实体，并且通信参考可以用于请求与实体的实时通信的连接。

10. 发明申请

WO2008040010A3 METHODS AND APPARATUSES FOR ADVERTISEMENTS ON MOBILE DEVICES FOR COMMUNICATION CONNECTIONS 审中-公开
标题翻译：用于通信连接的移动设备广告的方法和装置
公开(公告)号：WO2008040010A3
公开(公告)日：2008-05-15
申请号：PCT/US2007079969
申请日：2007-09-28
申请人： UTBK INC , VAN DER LINDEN SEAN , HIRSON RON , ALTBERG EBBE , FABER SCOTT
发明人： VAN DER LINDEN SEAN , HIRSON RON , ALTBERG EBBE , FABER SCOTT
IPC分类号： G06Q30/00
CPC分类号： H04M15/00
摘要： Methods and apparatuses to present advertisements on mobile devices for communication connections of multiple content types. In one embodiment, a method includes: providing an advertisement to a mobile device, the advertisement to include a communication reference to be used by the mobile device to request a communication connection; and billing for the advertisement in response to an initiation of a communication, comprising more than one of text, voice, audio, image, and video, via the communication reference.
摘要翻译：在移动设备上呈现广告以用于多种内容类型的通信连接的方法和装置。在一个实施例中，一种方法包括：向移动设备提供广告，所述广告包括要被移动设备用于请求通信连接的通信参考; 以及响应于通过通信参考而包括多于一个文本，语音，音频，图像和视频的通信的开始的广告计费。

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