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1. 发明申请

WO2018128648A1 SYSTEMS AND METHODS FOR PERSONALIZED TIMING FOR ADVERTISEMENTS 审中-公开
公开(公告)号：WO2018128648A1
公开(公告)日：2018-07-12
申请号：PCT/US2017/049180
申请日：2017-08-29
申请人： ROVI GUIDES, INC.
发明人： PANCHAKSHARAIAH, Vishwas, Sharadanagar , GUPTA, Vikram, Makam
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , G06Q50/01 , H04L67/306
摘要： Systems and methods are provided herein for determining personalized timing for generating for display advertisements to users. Rather than an expert determining time segments of a media asset most suitable for presenting advertisements to users, the most suitable time segments in a media asset for presenting advertisements to users may be customized based on a user's profile information and/or the user's level of engagement in a media asset. The media guidance application may parse a media asset into multiple time segments and determine one or more time segments associated with metadata that matches content characteristics preferred by the user. One or more advertisements may be presented to the user in these time segments determined by the media guidance application instead of the time segments determined by the expert.

2. 发明申请

WO2018013168A1 REVOKING ELECTRONIC MESSAGES IN AN ELECTRONIC MESSAGE CAMPAIGN 审中-公开
标题翻译：在电子消息广告中撤消电子消息
公开(公告)号：WO2018013168A1
公开(公告)日：2018-01-18
申请号：PCT/US2016/068290
申请日：2016-12-22
申请人： FACEBOOK, INC.
发明人： BERRY, Lior , BAWEJA, Himanshu , ZHANG, Edward, Young , VENKATACHALAM, Pradeep , SINGH, Dheeraj, Kumar , LIN, Hao , GOVINDAN, Srinivas, Prasad , JENKS, Jason, Curtis
IPC分类号： G06Q30/02 , H04L12/58
CPC分类号： G06Q30/0269 , G06Q30/0204 , G06Q30/0246 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0267 , G06Q50/01 , H04L51/04 , H04L51/046 , H04L51/12 , H04L51/14 , H04L51/16 , H04L51/18 , H04L51/22 , H04L51/24 , H04L51/32 , H04L51/34 , H04L67/22 , H04L67/26
摘要： One or more embodiments of the disclosure provide a promotional messaging system for efficiently providing promotional messages to customers via an electronic messaging system. For example, in one or more embodiments, the promotional messaging system identifies users of the electronic messaging system that have previously communicated with a merchant as part of a customized audience. Additionally, in some embodiments, the promotional messaging system analyzes activity patterns of the users to provide improved delivery of promotional messages in a non-intrusive, private, and timely manner. Overall, the promotional messaging system described herein improves communications via an electronic messaging system between users and a merchant.
摘要翻译：本公开的一个或多个实施例提供了一种促销消息传送系统，用于经由电子消息传递系统向客户有效地提供促销消息。例如，在一个或多个实施例中，促销消息传送系统识别先前已经与商家通信的电子消息传递系统的用户作为定制观众的一部分。另外，在一些实施例中，促销消息传递系统分析用户的活动模式以提供以非侵入式，私人且及时的方式改进的促销消息的传递。总的来说，这里描述的促销消息系统改善了通过用户和商家之间的电子消息系统的通信。

3. 发明申请

WO2018013166A1 DETERMINING OPTIMAL DELIVERY TIMES FOR ELECTRONIC MESSAGES 审中-公开
标题翻译：确定电子消息的最佳交付时间
公开(公告)号：WO2018013166A1
公开(公告)日：2018-01-18
申请号：PCT/US2016/068281
申请日：2016-12-22
申请人： FACEBOOK, INC.
发明人： BERRY, Lior , BAWEJA, Himanshu , ZHANG, Edward, Young , VENKATACHALAM, Pradeep , SINGH, Dheeraj, Kumar , LIN, Hao , GOVIDAN, Srinivas, Prasad
IPC分类号： H04L12/58 , H04L29/08 , G06Q50/30 , H04W4/12
CPC分类号： G06Q30/0269 , G06Q30/0204 , G06Q30/0246 , G06Q30/0257 , G06Q30/0261 , G06Q30/0264 , G06Q30/0267 , G06Q50/01 , H04L51/04 , H04L51/046 , H04L51/12 , H04L51/14 , H04L51/16 , H04L51/18 , H04L51/22 , H04L51/24 , H04L51/32 , H04L51/34 , H04L67/22 , H04L67/26
摘要： One or more embodiments of the disclosure provide a promotional messaging system for efficiently providing promotional messages to customers via an electronic messaging system. For example, in one or more embodiments, the promotional messaging system identifies users of the electronic messaging system that have previously communicated with a merchant as part of a customized audience. Additionally, in some embodiments, the promotional messaging system analyzes activity patterns of the users to provide improved delivery of promotional messages in a non-intrusive, private, and timely manner. Overall, the promotional messaging system described herein improves communications via an electronic messaging system between users and a merchant.
摘要翻译：本公开的一个或多个实施例提供了一种促销消息传送系统，用于经由电子消息传递系统向客户有效地提供促销消息。例如，在一个或多个实施例中，促销消息传送系统识别先前已经与商家通信的电子消息传递系统的用户作为定制观众的一部分。另外，在一些实施例中，促销消息传递系统分析用户的活动模式以提供以非侵入式，私人且及时的方式改进的促销消息的传递。总的来说，这里描述的促销消息系统改善了通过用户和商家之间的电子消息系统的通信。

4. 发明申请

WO2016154155A1 ON-LINE DIRECT RESPONSE PLATFORM 审中-公开
标题翻译：在线直接响应平台
公开(公告)号：WO2016154155A1
公开(公告)日：2016-09-29
申请号：PCT/US2016/023491
申请日：2016-03-21
申请人： GEOCOMMERCE INC.
发明人： SPARROW, Jeff , SULLIVAN, Mark
IPC分类号： G06Q30/02 , H04L12/28 , H04W4/02
CPC分类号： G06Q30/0269 , G06Q30/0261 , G06Q30/0264 , G06Q30/0275
摘要： Methods and systems disclosed provide for developing user profile based on device identification and location information. Device information may comprise device ID. Location information may comprise physical location data. The user profile may comprise user activity data, A score value may be determined and updated based on device ID and location frequency.
摘要翻译：公开的方法和系统提供基于设备识别和位置信息来开发用户简档。设备信息可以包括设备ID。位置信息可以包括物理位置数据。用户简档可以包括用户活动数据。可以基于设备ID和位置频率来确定和更新得分值。

5. 发明申请

WO2016044319A1 SYSTEM AND METHOD OF MARKETING OF USER REQUESTS 审中-公开
标题翻译：用户要求营销的系统与方法
公开(公告)号：WO2016044319A1
公开(公告)日：2016-03-24
申请号：PCT/US2015/050261
申请日：2015-09-15
申请人： KENNEWICK, Michael, R., Sr.
发明人： KENNEWICK, Michael, R., Sr.
IPC分类号： G06Q30/02 , G06Q30/06 , H04W4/02
CPC分类号： G06Q30/0257 , G06Q10/1093 , G06Q30/0264 , G06Q30/0269
摘要： In certain implementations, advertisers may be enabled to determine in real-time (as user requests are received from users) whether to include their advertisements (or other content) as part of responses to the user requests (e.g., queries, command, or other user requests). As an example, upon determining a user request based on a user input of a user, an advertisement opportunity associated with the user request may be provided to one or more advertisers. The advertisement opportunity may, for instance, comprise an opportunity to purchase an ad placement associated with the user request. Upon determining that an advertiser purchased the associated ad placement, the associated ad placement may be allocated for an advertisement associated with the advertiser so that a response to the user request will comprise an advertisement associated with the advertiser.
摘要翻译：在某些实施方式中，可以使得广告商能够实时地（由用户从用户接收的请求）确定是否将其广告（或其他内容）包括在用户请求的响应中（例如，查询，命令或其他用户请求）。作为示例，在基于用户的用户输入确定用户请求时，可以向一个或多个广告商提供与用户请求相关联的广告机会。例如，广告机会可以包括购买与用户请求相关联的广告展示位置的机会。在确定广告客户购买相关联的广告展示位置时，可以为与广告商相关联的广告分配相关联的广告展示位置，使得对用户请求的响应将包括与广告商相关联的广告。

6. 发明申请

WO2015200402A2 LOCATION-BASED AUDIO MESSAGING 审中-公开
标题翻译：基于位置的音频消息传递
公开(公告)号：WO2015200402A2
公开(公告)日：2015-12-30
申请号：PCT/US2015/037297
申请日：2015-06-24
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： BOSE, Raja , HORII, Hiroshi , LESTER, Jonathan , BHARGAVA, Ruchita , KOISHIDA, Kazuhito , HOLTMANN, Michelle, L. , CHEN, Christina
IPC分类号： H04W4/02
CPC分类号： H04W4/02 , G06Q30/0259 , G06Q30/0261 , G06Q30/0264 , G06Q30/0267 , G06Q30/0272 , H04L51/043 , H04L51/10 , H04L51/20 , H04L67/04 , H04L67/18 , H04M1/7255 , H04M1/72572 , H04M3/42357 , H04M3/487 , H04W4/021 , H04W4/12
摘要： Mobile devices provide a variety of techniques for presenting messages from sources to a user. However, when the message pertains to the presence of the user at a location, the available communications techniques may exhibit deficiencies, e.g., reliance on the memory of the source and/or user of the existence and content of a message between its initiation and the user's visit to the location, or reliance on the communication accessibility of the user, the device, and/or the source during the user's location visit. Presented herein are techniques for enabling a mobile device, at a first time, to receive a request to present an audio message during the presence of the user at a location; and, at a second time, detecting the presence of the user at the location, and presenting the audio message to the user, optionally without awaiting a request from the user to present the message.
摘要翻译：移动设备提供用于将来自源的消息呈现给用户的各种技术。然而，当消息涉及用户在某个位置的存在时，可用的通信技术可能表现出缺陷，例如，依赖于源和/或用户的存储器的消息的存在和内容在其启动和用户访问该位置，或者在用户的位置访问期间依赖用户，设备和/或源的通信可访问性。这里提出的技术是使移动设备在第一时间能够在用户在某个位置的存在期间接收呈现音频消息的请求; 并且在第二时间，检测在该位置处的用户的存在，并且可以在不等待用户呈现消息的请求的情况下向用户呈现音频消息。

7. 发明申请

WO2015187869A1 METHODS, SYSTEMS, AND COMPUTER-READABLE MEDIA FOR DYNAMIC CONTENT ALLOCATION 审中-公开
标题翻译：用于动态内容分配的方法，系统和计算机可读介质
公开(公告)号：WO2015187869A1
公开(公告)日：2015-12-10
申请号：PCT/US2015/034055
申请日：2015-06-03
申请人： VISIBLE WORLD, INC.
发明人： HABERMAN, Seth , BRESS, Robert , MARCUS, Claudio , SOUTHERN, James
IPC分类号： H04N7/10
CPC分类号： G06Q30/0244 , G06Q30/0247 , G06Q30/0264 , G06Q30/0269
摘要： Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.
摘要翻译：描述了根据内容分发计划在内容分发系统上优化内容分配的系统和方法。在一些实施例中，管理系统可以被配置为生成用于内容分发的优化调度，诸如广告活动。对于电视分发时间表，可以基于可用的广告资源和历史受众测量信息（例如电视广告活动的电视等级）来生成展示预测。可以基于展示预测生成优化的时间表，并且可以根据优化的时间表分发内容。可以分析与根据优化的时间表的分发有关的测量信息，并用于生成重新优化的时间表，例如可以用于在随后的一天安排广告活动。

8. 发明申请

WO2015175174A1 INTELLIGENT AD AUCTION AND SLA COMPLIANCE TECHNIQUES 审中-公开
标题翻译：智能拍卖和SLA符合性技术
公开(公告)号：WO2015175174A1
公开(公告)日：2015-11-19
申请号：PCT/US2015/026903
申请日：2015-04-21
申请人： PUBMATIC, INC.
发明人： SURA, Kartik , BANKAR, Rohan , NARKHEDE, Suraj G. , DAS, Anand , MAHAJAN, Kartik
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/00 , G06Q30/0264 , G06Q30/0267 , G06Q30/0277
摘要： Various types of Intelligent Ad Auction and Response Latency Timeout compliance techniques are described which may be implemented at Advertising Service Provider Systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks.
摘要翻译：描述了各种类型的智能广告拍卖和响应延迟超时一致性技术，其可以在广告服务提供商系统和广告服务器上实现，用于智能地处理在线和移动电子数据网络中的广告请求。

9. 发明申请

WO2015131753A1 METHOD, APPARATUS, AND SYSTEM FOR CONTROLLING PUBLICATION OF NETWORK MEDIA INFORMATION 审中-公开
标题翻译：控制网络媒体信息发布的方法，装置和系统
公开(公告)号：WO2015131753A1
公开(公告)日：2015-09-11
申请号：PCT/CN2015/072892
申请日：2015-02-12
申请人： TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED
发明人： LING, Shenglong , ZHOU, Chaojian , HU, Yong , GUO, Jun
IPC分类号： H04N7/173 , G06Q30/00
CPC分类号： G06Q30/0277 , G06F17/3089 , G06Q10/06 , G06Q10/101 , G06Q30/0264 , G06Q30/0275
摘要： A method, an apparatus, and a system for controlling publication of network media information are disclosed. The method includes: sending a competition request message to more than one publishing party, the competition request message including a request duration, and the request duration being less than or equal to a total duration of a target display position; receiving competition reply messages returned by the more than one publishing party; and determining, according to the competition reply messages, whether corresponding publishing parties participate in competition, competition durations of participating in the competition, and competition exchange parameters; selecting, according to the competitions duration and the competition exchange parameters from the publishing parties that participate in the competition, a group of publishing parties; and sending network media information of the selected publishing parties to the target display position for publishing.
摘要翻译：公开了一种控制网络媒体信息发布的方法，装置和系统。该方法包括：向多个发布方发送竞赛请求消息，所述竞赛请求消息包括请求持续时间，所述请求持续时间小于或等于目标显示位置的总持续时间; 收到多个出版社返回的竞赛回复信息; 根据竞赛答复消息，确定相应的出版社是否参与比赛，竞赛参赛时间，竞赛交流参数; 根据参赛比赛的比赛时间和竞赛交流参数，选出一组出版社; 并将所选出版方的网络媒体信息发送到目标显示位置进行发布。

10. 发明申请

WO2014110236A3 SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT 审中-公开
标题翻译：用于优化数据驱动媒体放置的系统和方法
公开(公告)号：WO2014110236A3
公开(公告)日：2015-03-12
申请号：PCT/US2014010842
申请日：2014-01-09
申请人： ROVI TECHNOLOGIES CORP
发明人： EMANS MATTHEW , HOCTOR JOHN , TURNER JONATHAN
IPC分类号： H04N7/10 , G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/0241 , G06Q30/0249 , G06Q30/0264 , G06Q30/0273 , H04N21/2542 , H04N21/2543 , H04N21/2547 , H04N21/26241 , H04N21/2668 , H04N21/812
摘要： System and methods are presented for selecting advertising slots in an advertising campaign with an audience management system. In some embodiments, a user selects a budget value, which is partitioned into a first and second partition value. The audience management module stores a plurality of data structures in a memory, and defines a plurality of groups such that each of the plurality of data structures is associated with one of the plurality of groups. A portion of the first partition value is allocated to each of the plurality of groups, and the audience management module flags, for each group, at least one data structure based on the portion of the first partition value allocated to the group. The audience management module identifies a subset of unflagged data structures, and flags at least one data structure based on the second partition value.
摘要翻译：系统和方法用于在具有观众管理系统的广告活动中选择广告位。在一些实施例中，用户选择被划分为第一和第二分区值的预算值。观众管理模块将多个数据结构存储在存储器中，并且定义多个组，使得多个数据结构中的每一个与多个组中的一个相关联。第一分区值的一部分被分配给多个组中的每个组，并且观众管理模块基于分配给该组的第一分区值的部分为每个组标记至少一个数据结构。观众管理模块识别未标记数据结构的子集，并且基于第二分区值标记至少一个数据结构。

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