基本信息:
- 专利标题： SYSTEMS AND METHODS TO DETERMINE PRICES OF COMMUNICATION LEADS
- 专利标题（中）：确定通信线索价格的系统和方法
- 申请号：PCT/US2007079976 申请日：2007-09-28
- 公开(公告)号：WO2008040013A2 公开(公告)日：2008-04-03
- 发明人： ALTBERG EBBE , FABER SCOTT , HIRSON RON , VAN DER LINDEN SEAN , CROTHERS CHRISTOPHER
- 申请人： UTBK INC , ALTBERG EBBE , FABER SCOTT , HIRSON RON , VAN DER LINDEN SEAN , CROTHERS CHRISTOPHER
- 专利权人： UTBK INC,ALTBERG EBBE,FABER SCOTT,HIRSON RON,VAN DER LINDEN SEAN,CROTHERS CHRISTOPHER
- 当前专利权人： UTBK INC,ALTBERG EBBE,FABER SCOTT,HIRSON RON,VAN DER LINDEN SEAN,CROTHERS CHRISTOPHER
- 优先权： US53663006 2006-09-28
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.
摘要（中）：
系统和方法，用于确定通过演出广告支付的通信线索的价格。 在一个实施例中，一种方法包括：代表特定方提供广告以引用顾客; 通过参考促进该方与顾客之间的沟通; 以及根据由该方指定的价格投标对该方进行收费，以响应引导通过该引用方便促成的该方与顾客之间的通信。 在一个实施例中，通信线索的费用根据参与方针对广告指定的价格出价以及至少一个预定规则来确定，该预定规则可以基于广告的地理区域，广告的类别，广告的类别 选定的一组广告的价格出价，和/或导致广告被呈现的查询。