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    • 1. 发明申请
    • ADVERTISEMENT DELIVERY SYSTEM
    • 广告交付系统
    • US20100042485A1
    • 2010-02-18
    • US12191207
    • 2008-08-13
    • Yiqing WangJohn DietzVas SudanaguntaPeter Wickersham
    • Yiqing WangJohn DietzVas SudanaguntaPeter Wickersham
    • G06Q30/00
    • G06Q30/02G06Q30/0252
    • An advertisement delivery system for internet advertising is provided. The system comprises an ad server in functional communication with a delivery engine capable of delivering an advertisement to a web server for display in a webpage in response to a triggering event by an internet user. A configuration module may be provided in functional communication with the delivery engine. The configuration module may be adapted to schedule an advertisement for delivery by the delivery engine. The configuration module may also be capable of communicating the advertisement to the delivery engine according to the schedule. The configuration module may have a schedule of advertisements for display in a defined period of time. The advertisement delivery system also may include a means for calculating in real time internet traffic flow and means for adjusting the schedule of delivery of advertisements based upon the internet traffic flow. A method of advertisement delivery for internet advertisements is also disclosed.
    • 提供了一种用于互联网广告的广告传送系统。 该系统包括与传送引擎进行功能通信的广告服务器,所述传送引擎能够响应于互联网用户的触发事件而将广告传送到网络服务器以显示在网页中。 配置模块可以与传送引擎进行功能通信。 配置模块可以适于调度用于由发布引擎递送的广告。 配置模块还可以根据时间表将广告传送到递送引擎。 配置模块可以具有在定义的时间段内显示的广告的时间表。 广告传送系统还可以包括用于实时互联网业务流量的计算装置和用于基于互联网业务流量来调整广告传送时间表的装置。 还公开了一种用于互联网广告的广告传送方法。
    • 2. 发明申请
    • ADVERTISING INVENTORY MANAGEMENT SYSTEM AND METHOD
    • 广告库存管理系统和方法
    • US20100042496A1
    • 2010-02-18
    • US12191199
    • 2008-08-13
    • Yiqing WangJohn DietzJanet Schertzinger
    • Yiqing WangJohn DietzJanet Schertzinger
    • G06Q30/00G06Q10/00
    • G06Q30/0277G06Q30/02G06Q30/0251G06Q30/0253G06Q30/0264G06Q30/0601
    • An advertisement inventory management system for internet advertising is provided. The system comprises an ad server including a delivery engine capable of delivering an advertisement to a web server for display in a webpage in response to a triggering event by an internet user. A configuration module may be provided in functional communication with the delivery engine. The configuration module may be adapted to schedule an advertisement for delivery by the delivery engine. The configuration module may also be capable of communicating the advertisement to the delivery engine according to the schedule. The advertisement management system may also include an inventory management system having a plurality of advertisement targeting parameters arranged in a tree structure. The inventory management system may be adapted to forecast capacity of possible advertisement impressions of the plurality of advertisement targeting parameters and to match the advertising target parameters at a branch of the tree structure with sold advertisement data to identify advertisement inventory for the branch of the tree structure. The inventory management system may also be in communication with the configuration module so as to identify an advertisement from the advertisement inventory for delivery to an internet user satisfying the advertisement targeting parameters. A sales system may also be provided which may query for available inventory. A method of use of the advertisement inventory management system is also disclosed.
    • 提供了一种用于互联网广告的广告库存管理系统。 该系统包括广告服务器,其包括能够响应于互联网用户的触发事件向web服务器发送广告以在网页中显示的传送引擎。 配置模块可以与传送引擎进行功能通信。 配置模块可以适于调度用于由发布引擎递送的广告。 配置模块还可以根据时间表将广告传送到递送引擎。 广告管理系统还可以包括具有以树结构排列的多个广告目标参数的库存管理系统。 库存管理系统可以适于预测多个广告目标参数的可能的广告印象的能力,并且将树结构的分支处的广告目标参数与出售的广告数据匹配以识别树结构的分支的广告库存 。 库存管理系统还可以与配置模块通信,以便从广告库存中识别广告,以便传送到满足广告定位参数的互联网用户。 还可以提供可以查询可用库存的销售系统。 还公开了广告库存管理系统的使用方法。
    • 6. 发明申请
    • SMS-SPONSORED WAP ADVERTISEMENT
    • 短信赞助的WAP广告
    • US20110053568A1
    • 2011-03-03
    • US12553152
    • 2009-09-03
    • Ryan ChristiansonJohn KehleJohn Dietz
    • Ryan ChristiansonJohn KehleJohn Dietz
    • G06Q30/00H04W4/14H04M3/42
    • G06Q30/02G06Q30/0267H04L67/04H04L67/26
    • Various embodiments of systems, methods, computer devices, and computer software for providing an integrated SMS/WAP advertisement are disclosed. One embodiment comprises a system for providing SMS-sponsored WAP advertisements. One such system comprises a short messaging service (SMS) application server and a web server. The SMS application server is configured to send a short message service (SMS) message to a mobile terminal that has an embedded link to a wireless access protocol (WAP) site. The embedded link includes a predetermined parameter identifying an advertiser associated with the SMS message. The web server is configured to receive a request for the WAP site. If the request includes the predetermined parameter, it is determined that the request originated from the SMS message and the WAP site is provided to the mobile terminal with an advertisement associated with the advertiser.
    • 公开了用于提供集成的SMS / WAP广告的系统,方法,计算机设备和计算机软件的各种实施例。 一个实施例包括用于提供SMS赞助的WAP广告的系统。 一个这样的系统包括短消息服务(SMS)应用服务器和web服务器。 SMS应用服务器被配置为向具有到无线接​​入协议(WAP)站点的嵌入链路的移动终端发送短消息服务(SMS)消息。 嵌入式链接包括标识与SMS消息相关联的广告主的预定参数。 Web服务器被配置为接收对WAP站点的请求。 如果请求包括预定参数,则确定从SMS消息发起的请求和WAP站点被提供给具有与广告主相关联的广告的移动终端。
    • 7. 发明授权
    • SMS-sponsored WAP advertisement
    • 短信赞助的WAP广告
    • US08380230B2
    • 2013-02-19
    • US12553152
    • 2009-09-03
    • Ryan ChristiansonJohn KehleJohn Dietz
    • Ryan ChristiansonJohn KehleJohn Dietz
    • H04W4/14G06Q30/00H04M3/42
    • G06Q30/02G06Q30/0267H04L67/04H04L67/26
    • Various embodiments of systems, methods, computer devices, and computer software for providing an integrated SMS/WAP advertisement are disclosed. One embodiment comprises a system for providing SMS-sponsored WAP advertisements. One such system comprises a short messaging service (SMS) application server and a web server. The SMS application server is configured to send a short message service (SMS) message to a mobile terminal that has an embedded link to a wireless access protocol (WAP) site. The embedded link includes a predetermined parameter identifying an advertiser associated with the SMS message. The web server is configured to receive a request for the WAP site. If the request includes the predetermined parameter, it is determined that the request originated from the SMS message and the WAP site is provided to the mobile terminal with an advertisement associated with the advertiser.
    • 公开了用于提供集成的SMS / WAP广告的系统,方法,计算机设备和计算机软件的各种实施例。 一个实施例包括用于提供SMS赞助的WAP广告的系统。 一个这样的系统包括短消息服务(SMS)应用服务器和web服务器。 SMS应用服务器被配置为向具有到无线接​​入协议(WAP)站点的嵌入链路的移动终端发送短消息服务(SMS)消息。 嵌入式链接包括标识与SMS消息相关联的广告主的预定参数。 Web服务器被配置为接收对WAP站点的请求。 如果请求包括预定参数,则确定从SMS消息发起的请求和WAP站点被提供给具有与广告商相关联的广告的移动终端。