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    • 2. 发明申请
    • System for and method of expressive auctions of user events
    • 用户事件表现拍卖的系统和方法
    • US20080052219A1
    • 2008-02-28
    • US11881737
    • 2007-07-27
    • Tuomas SandholmDavid ParkesCraig BoutilierWilliam Walsh
    • Tuomas SandholmDavid ParkesCraig BoutilierWilliam Walsh
    • G06Q40/00
    • G06Q30/08G06Q40/04
    • Each bid received via a computer network is an offer for the right to cause at least one advert associated with the bid to be output to at least one device that is part of the computer network or in communication with the computer network in response to the bid being allocated one or more user events. At a time t, at least one rule or decision variable for allocating user events to bids is determined based on bids received before time t and an estimate of bids, user events or user activity occurring after time t. Based on information or data regarding a user event received from one of the devices after time t, the user event is allocated to at least one bid based on the at least one rule or decision variable and the at least one word, term, phrase or string of characters of the bid.
    • 通过计算机网络接收的每个投标都是将出价引起至少一个与广告相关联的广告的权利提供给至少一个作为计算机网络一部分的设备或与计算机网络响应于投标的通信 被分配一个或多个用户事件。 在时间t,基于在时间t之前收到的投标和在时间t之后发生的出价估计,用户事件或用户活动来确定用于将用户事件分配给出价的至少一个规则或决定变量。 基于在时间t之后从设备中的一个接收到的用户事件的信息或数据,基于至少一个规则或决策变量和至少一个单词,术语,短语或 一串字符的出价。