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    • 2. 发明授权
    • Digital content bundle
    • 数字内容包
    • US09110749B2
    • 2015-08-18
    • US12791202
    • 2010-06-01
    • James Alexander HowardWilliam Bedford TurnerTony F. KinnisKenley Sun
    • James Alexander HowardWilliam Bedford TurnerTony F. KinnisKenley Sun
    • G06F9/445G06F11/08H04L29/06G06F9/44
    • G06F8/61G06F9/44505G06F9/451G06F11/08H04L65/403
    • The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
    • 本技术描述了在分配给客户端设备之前,将内容服务器的指定输入结构中的数字内容包创建和传送到内容服务器进行处理。 该技术包括在数字内容包中接收一个或多个广告素材,目标应用程序和与目标应用程序相关联的清单。 内容服务器使用清单来准备包含与目标应用程序相关的所选资源的归档文件。 归档可以乐观地提供给客户端设备以及用于在客户端设备上显示并链接到目标应用的一个或多个广告素材。 一个或多个广告素材之一的用户选择可能导致执行目标应用程序。 因此,本技术利用由内容提供商创建的数字内容包来处理新内容并将其提供给客户端设备。
    • 3. 发明申请
    • DIGITAL CONTENT BUNDLE
    • 数字内容组合
    • US20110295937A1
    • 2011-12-01
    • US12791202
    • 2010-06-01
    • James Alexander HowardWilliam Bedford TurnerTony F. KinnisKenley Sun
    • James Alexander HowardWilliam Bedford TurnerTony F. KinnisKenley Sun
    • G06F15/16G06F15/173
    • G06F8/61G06F9/44505G06F9/451G06F11/08H04L65/403
    • The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
    • 本技术描述了在分配给客户端设备之前,将内容服务器的指定输入结构中的数字内容包创建和传送到内容服务器进行处理。 该技术包括在数字内容包中接收一个或多个广告素材,目标应用程序和与目标应用程序相关联的清单。 内容服务器使用清单来准备包含与目标应用程序相关的所选资源的归档文件。 归档可以乐观地提供给客户端设备以及用于在客户端设备上显示并链接到目标应用的一个或多个广告素材。 一个或多个广告素材之一的用户选择可能导致执行目标应用程序。 因此,本技术利用由内容提供商创建的数字内容包来处理新内容并将其提供给客户端设备。
    • 4. 发明申请
    • UTILIZING A SECONDARY APPLICATION TO RENDER INVITATIONAL CONTENT
    • 使用渲染邀请内容的第二个应用程序
    • US20130311871A1
    • 2013-11-21
    • US13472425
    • 2012-05-15
    • William Bedford TurnerThomas AlsinaSean B. Kelly
    • William Bedford TurnerThomas AlsinaSean B. Kelly
    • G06F17/20
    • G06Q30/0267G06F3/0482G06F3/0485G06F9/451G06F17/2247G06F17/30011G06F17/30861G06F17/30864G06F17/3089G06F2216/03G06Q10/00G06Q30/0201G06Q30/0277
    • Disclosed herein are systems, methods, and non-transitory computer-readable storage media for utilizing a secondary application to render invitational content. Primary content rendered by a web browser can be embedded with a command requesting that a secondary application be executed. The secondary application can be executed in a secured sand box environment and configured to render invitational content in a second window above the primary content. The secondary application can be known and trusted by the operating system to gather sensitive data used to select appropriate invitational content. Further, data can be included in the command requesting that the secondary application be executed. The invitational content can be associated with secondary views that can be rendered without affecting the primary content. The secondary application can collect data to render the secondary view, such as the exact point selected, which is used to render graphical transition effects leading to the secondary view.
    • 本文公开了用于利用辅助应用来呈现邀请内容的系统,方法和非暂时的计算机可读存储介质。 Web浏览器呈现的主要内容可以嵌入一个请求执行辅助应用程序的命令。 辅助应用程序可以在安全的沙盒环境中执行,并且被配置为在主内容上方的第二窗口中呈现邀请内容。 操作系统可以知道并信任辅助应用程序来收集用于选择适当的邀请内容的敏感数据。 此外,可以在请求执行次要应用的命令中包括数据。 邀请内容可以与辅助视图相关联,可以在不影响主内容的情况下呈现。 辅助应用程序可以收集数据以呈现辅助视图,例如所选择的确切点,用于渲染导致辅助视图的图形过渡效果。