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1. 发明申请

US20110295679A1 PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION 审中-公开
标题翻译：根据排除规则提供内容包
公开(公告)号：US20110295679A1
公开(公告)日：2011-12-01
申请号：US12790106
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
IPC分类号： G06Q30/00 , G06Q50/00 , G06Q10/00
CPC分类号： G06Q30/0255 , G06Q10/10 , G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0269 , H04L67/306
摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.
摘要翻译：本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

2. 发明申请

US20110295628A1 AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT 有权
标题翻译：基于邀请内容的性能历史的听觉目标
公开(公告)号：US20110295628A1
公开(公告)日：2011-12-01
申请号：US12790741
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06Q10/00 , G06Q50/00 , G06F15/173
CPC分类号： G06Q30/02 , G06Q10/063
摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.
摘要翻译：根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的队列。然后可以基于调整的队列来选择内容包的邀请内容。

3. 发明授权

US08751513B2 Indexing and tag generation of content for optimal delivery of invitational content 有权
标题翻译：内容的索引和标签生成，以便最佳地传送邀请内容
公开(公告)号：US08751513B2
公开(公告)日：2014-06-10
申请号：US12873250
申请日：2010-08-31
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu
IPC分类号： G06F17/30
CPC分类号： G06F17/30221 , G06F17/30622 , G06F17/30867 , G06F17/30896
摘要： The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.
摘要翻译：本技术旨在提高提供给交互式内容接收和显示设备的用户的邀请内容的转换率。分析大量主要内容源的内容，并从主要内容源中提取关键字和/或其他上下文提供信息。关键词和/或其他上下文提供信息用于根据分级分类法将主内容源索引到索引中; 层次分类学指数用于识别与给定项目的邀请内容相关联的主要内容源; 并且响应于用户访问给定项目的邀请内容与之相关联的主要内容源，将给定项目的邀请内容递送给用户。

4. 发明授权

US08510309B2 Selection and delivery of invitational content based on prediction of user interest 有权
公开(公告)号：US08510309B2
公开(公告)日：2013-08-13
申请号：US12873245
申请日：2010-08-31
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06F17/30
CPC分类号： G06F17/30386 , G06F17/30185 , G06F17/30867 , G06Q30/02
摘要： Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.

5. 发明申请

US20110307385A1 CONTENT CONVERSION TRACKING 审中-公开
标题翻译：内容转换跟踪
公开(公告)号：US20110307385A1
公开(公告)日：2011-12-15
申请号：US12815395
申请日：2010-06-14
申请人： Jason James St. Pierre , Ravikiran Chittari , Kenley Sun
发明人： Jason James St. Pierre , Ravikiran Chittari , Kenley Sun
IPC分类号： G06Q30/00 , G06Q50/00 , G06F15/16 , G06Q10/00
CPC分类号： G06Q30/0246 , G06Q30/00 , G06Q30/0601 , G06Q30/0641
摘要： The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.
摘要翻译：本技术允许通过将呈现给用户的令牌标识项目存储在在线商店应用的局部发生的cookie jar内，来可靠地和准确地跟踪邀请内容的转换。当从网上商店进行购买或下载时，Cookie将被发送到在线商店，这可以与购买或下载与令牌相匹配。因此，转换可以在完成时被跟踪。

6. 发明授权

US09110749B2 Digital content bundle 有权
标题翻译：数字内容包
公开(公告)号：US09110749B2
公开(公告)日：2015-08-18
申请号：US12791202
申请日：2010-06-01
申请人： James Alexander Howard , William Bedford Turner , Tony F. Kinnis , Kenley Sun
发明人： James Alexander Howard , William Bedford Turner , Tony F. Kinnis , Kenley Sun
IPC分类号： G06F9/445 , G06F11/08 , H04L29/06 , G06F9/44
CPC分类号： G06F8/61 , G06F9/44505 , G06F9/451 , G06F11/08 , H04L65/403
摘要： The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.
摘要翻译：本技术描述了在分配给客户端设备之前，将内容服务器的指定输入结构中的数字内容包创建和传送到内容服务器进行处理。该技术包括在数字内容包中接收一个或多个广告素材，目标应用程序和与目标应用程序相关联的清单。内容服务器使用清单来准备包含与目标应用程序相关的所选资源的归档文件。归档可以乐观地提供给客户端设备以及用于在客户端设备上显示并链接到目标应用的一个或多个广告素材。一个或多个广告素材之一的用户选择可能导致执行目标应用程序。因此，本技术利用由内容提供商创建的数字内容包来处理新内容并将其提供给客户端设备。

7. 发明授权

US08640032B2 Selection and delivery of invitational content based on prediction of user intent 有权
标题翻译：基于用户意图的预测，选择和传送邀请内容
公开(公告)号：US08640032B2
公开(公告)日：2014-01-28
申请号：US12873235
申请日：2010-08-31
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06F3/01 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0251
摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.
摘要翻译：提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。特别地，在与用户相关联的事件的日志中识别部分动作序列。此后，基于它们与完成的接近度来分析和评分部分序列。基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。

8. 发明授权

US08510658B2 Population segmentation 有权
标题翻译：人口分割
公开(公告)号：US08510658B2
公开(公告)日：2013-08-13
申请号：US12854303
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
IPC分类号： G06F3/14
CPC分类号： G06Q30/02
摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
摘要翻译：用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

9. 发明申请

US20120054303A1 CONTENT DELIVERY BASED ON TEMPORAL CONSIDERATIONS 审中-公开
标题翻译：内容交付基于时间考虑
公开(公告)号：US20120054303A1
公开(公告)日：2012-03-01
申请号：US12873260
申请日：2010-08-31
申请人： Eswar Priyadarshan , Kenley Sun , Ravikiran Chittari , Jayasurya Vadrevu
发明人： Eswar Priyadarshan , Kenley Sun , Ravikiran Chittari , Jayasurya Vadrevu
IPC分类号： G06F15/16
CPC分类号： G06Q30/0254 , G06Q30/02
摘要： Invitational content can be served to a user taking into account temporal considerations. By using temporal considerations, such as dayparts having a relationship to the content or the user, the content delivery system can better associate content to users to increase the relevance of the content to the user, to increase the user's interest in the content, and to increase the performance of the content delivery system as judged by the meeting of system objectives.
摘要翻译：考虑到时间考虑，可以向用户提供邀请内容。通过使用诸如具有与内容或用户的关系的时段的时间考虑，内容递送系统可以更好地将内容与用户相关联，以增加内容与用户的相关性，以增加用户对内容的兴趣，以及根据系统目标的会议判断，提高内容传送系统的性能。

10. 发明申请

US20120042253A1 POPULATION SEGMENTATION 有权
标题翻译：人口分类
公开(公告)号：US20120042253A1
公开(公告)日：2012-02-16
申请号：US12854303
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
IPC分类号： G06F3/01 , G06F15/16
CPC分类号： G06Q30/02
摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
摘要翻译：用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

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