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1. 发明申请

US20110302025A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110302025A1
公开(公告)日：2011-12-08
申请号：US13069946
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

2. 发明申请

US20110307509A1 Conversion Path Performance Measures And Reports 有权
公开(公告)号：US20110307509A1
公开(公告)日：2011-12-15
申请号：US13070022
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06F3/048 , G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0246 , G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

3. 发明申请

US20110307326A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307326A1
公开(公告)日：2011-12-15
申请号：US13070038
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

4. 发明授权

US09245279B2 Conversion path performance measures and reports 有权
公开(公告)号：US09245279B2
公开(公告)日：2016-01-26
申请号：US13070022
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/0246 , G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

5. 发明申请

US20110307325A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307325A1
公开(公告)日：2011-12-15
申请号：US13069886
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

6. 发明申请

US20110307324A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307324A1
公开(公告)日：2011-12-15
申请号：US13069735
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

7. 发明申请

US20110307322A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307322A1
公开(公告)日：2011-12-15
申请号：US13070068
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00 , G06F3/048
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

8. 发明申请

US20110307330A1 Conversion Path Performance Measures And Reports 审中-公开
标题翻译：转换路径性能测量与报告
公开(公告)号：US20110307330A1
公开(公告)日：2011-12-15
申请号：US13069970
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供转换路径性能测量和报告。在一个方面，获得用户交互数据，用户交互数据是否指定用于多个转换的用户交互。与每个转换相关联的用户交互是从用户交互数据中选择的，其中每个转换的关联用户交互是用户在转换的转换周期期间与转换用户的交互。使用所选用户交互的用户交互数据，确定与转换相关联的每次转换和在转换的转换周期期间发生的用户交互的数量。反过来，计算转换路径性能度量，并生成指定转换路径性能测量的报告。

9. 发明申请

US20110307320A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307320A1
公开(公告)日：2011-12-15
申请号：US13069800
申请日：2011-03-23
申请人： Cameron M. Tangney , Sissie Ling-Ie Hsiao , Chao Cai
发明人： Cameron M. Tangney , Sissie Ling-Ie Hsiao , Chao Cai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06F3/04847 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0277 , H04L43/045 , H04L67/02 , H04L67/146
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content performance measures and reports. In one aspect, a method receives a request for a user interaction report that specifies measures of user interactions with content items for a reporting period. Initial user interaction data representing user interactions with content items over the reporting period are obtained, where the user interaction data is associated with unique identifiers that each represents a user device with which user interactions are associated. For each of the unique identifiers an initialization time that specifies a time at which the unique identifier was associated with a user device is determined. In turn, initial user interaction data that are associated with unique identifiers having at least a minimum age are selected as final user interaction data, where the age of a unique identifier is an amount of time between the initialization time for the unique identifier and a time at which the conversion occurred. The user interaction report is generated using the final user interaction data.

10. 发明申请

US20110307321A1 Conversion Path Performance Measures And Reports 审中-公开
标题翻译：转换路径性能测量与报告
公开(公告)号：US20110307321A1
公开(公告)日：2011-12-15
申请号：US13069842
申请日：2011-03-23
申请人： Cameron M. Tangney , Sissie Ling-Ie Hsiao , Chao Cai
发明人： Cameron M. Tangney , Sissie Ling-Ie Hsiao , Chao Cai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06F3/04847 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0277 , H04L43/045 , H04L67/02 , H04L67/146
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content performance measures and reports. In one aspect, a method receives a request for a user interaction report that specifies measures of user interactions with content items for a reporting period. Initial user interaction data representing user interactions with content items over the reporting period are obtained, where the user interaction data is associated with unique identifiers that each represents a user device with which user interactions are associated. For each of the unique identifiers an initialization time that specifies a time at which the unique identifier was associated with a user device is determined. In turn, initial user interaction data that are associated with unique identifiers having at least a minimum age are selected as final user interaction data, where the age of a unique identifier is an amount of time between the initialization time for the unique identifier and a time at which the conversion occurred. The user interaction report is generated using the final user interaction data.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供内容性能测量和报告。在一个方面，一种方法接收用户交互报告的请求，所述用户交互报告指定用户在报告期间与内容项的交互的度量。获得表示用户在报告期内与内容项目交互的初始用户交互数据，其中用户交互数据与唯一标识符相关联，每个唯一标识符表示与哪个用户交互相关联的用户设备。对于每个唯一标识符，确定指定唯一标识符与用户设备相关联的时间的初始化时间。反过来，与至少具有最小年龄的唯一标识符相关联的初始用户交互数据被选择为最终用户交互数据，其中唯一标识符的年龄是唯一标识符的初始化时间与时间之间的时间量发生转换。使用最终用户交互数据生成用户交互报告。

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