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1. 发明申请

US20110307509A1 Conversion Path Performance Measures And Reports 有权
公开(公告)号：US20110307509A1
公开(公告)日：2011-12-15
申请号：US13070022
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06F3/048 , G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0246 , G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

2. 发明授权

US09600831B1 User association attribution system 有权
公开(公告)号：US09600831B1
公开(公告)日：2017-03-21
申请号：US13600120
申请日：2012-08-30
申请人： Linus Chou , Jonathan Klem , James H. Koh , James E. Stewart , Eric W. Ewald , Andrey Petrov , Carolyn R. Marshall , Paul Sliwowski , Paul J. Baker , Maciej Babinski , Jige Yu , Jacob B. Matthews
发明人： Linus Chou , Jonathan Klem , James H. Koh , James E. Stewart , Eric W. Ewald , Andrey Petrov , Carolyn R. Marshall , Paul Sliwowski , Paul J. Baker , Maciej Babinski , Jige Yu , Jacob B. Matthews
IPC分类号： G06F15/16 , G06Q30/02
CPC分类号： G06Q30/0242 , G06Q30/0246
摘要： A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.

3. 发明授权

US09245279B2 Conversion path performance measures and reports 有权
公开(公告)号：US09245279B2
公开(公告)日：2016-01-26
申请号：US13070022
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/0246 , G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

4. 发明申请

US20110307330A1 Conversion Path Performance Measures And Reports 审中-公开
标题翻译：转换路径性能测量与报告
公开(公告)号：US20110307330A1
公开(公告)日：2011-12-15
申请号：US13069970
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供转换路径性能测量和报告。在一个方面，获得用户交互数据，用户交互数据是否指定用于多个转换的用户交互。与每个转换相关联的用户交互是从用户交互数据中选择的，其中每个转换的关联用户交互是用户在转换的转换周期期间与转换用户的交互。使用所选用户交互的用户交互数据，确定与转换相关联的每次转换和在转换的转换周期期间发生的用户交互的数量。反过来，计算转换路径性能度量，并生成指定转换路径性能测量的报告。

5. 发明申请

US20150213484A1 SYSTEM AND METHOD FOR TRACKING RELATED EVENTS 审中-公开
标题翻译：跟踪相关事件的系统和方法
公开(公告)号：US20150213484A1
公开(公告)日：2015-07-30
申请号：US12729137
申请日：2010-03-22
申请人： ASHOK AMARA , Sagnik Nandy , Chao Cai , Zhimin He , Alex J. Lorbeer , Eric W. Ewald
发明人： ASHOK AMARA , Sagnik Nandy , Chao Cai , Zhimin He , Alex J. Lorbeer , Eric W. Ewald
IPC分类号： G06Q30/02 , H04L29/08
CPC分类号： G06Q30/0246 , H04L67/22
摘要： A system and method for tracking conversion events. Tracking events are stored in a history table of a database, wherein the tracking events include conversion events associated with predetermined actions performed by users on websites, and wherein a respective tracking event is associated with a respective user and a respective website. A conversion event stored in the history table of the database is identified, wherein the conversion event is associated with a predetermined action performed by a user on a website. A set of tracking events is retrieved from the history table that are associated with the website, that are associated with the user, and that occurred prior in time to the conversion event. In response to a request from a user request, a report is generated for display on a client computer system, wherein the report includes the set of tracking events and the conversion event.
摘要翻译：用于跟踪转换事件的系统和方法。跟踪事件存储在数据库的历史表中，其中跟踪事件包括与用户在网站上执行的预定动作相关联的转换事件，并且其中相应的跟踪事件与相应的用户和相应的网站相关联。识别存储在数据库的历史表中的转换事件，其中转换事件与用户在网站上执行的预定动作相关联。从与用户相关联的网站相关联的历史表中检索一组跟踪事件，以及在转换事件的时间之前发生的一组跟踪事件。响应于来自用户请求的请求，生成用于在客户端计算机系统上显示的报告，其中报告包括一组跟踪事件和转换事件。

6. 发明申请

US20110307515A1 Conversion Path Performance Measures And Reports 有权
公开(公告)号：US20110307515A1
公开(公告)日：2011-12-15
申请号：US13069941
申请日：2011-03-23
申请人： Liren Chen , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He , Sagnik Nandy , Ashok Babu Amara
发明人： Liren Chen , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He , Sagnik Nandy , Ashok Babu Amara
IPC分类号： G06F17/30
CPC分类号： G06Q30/0246 , G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

7. 发明申请

US20110307325A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307325A1
公开(公告)日：2011-12-15
申请号：US13069886
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

8. 发明申请

US20110307324A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307324A1
公开(公告)日：2011-12-15
申请号：US13069735
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

9. 发明申请

US20110307322A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307322A1
公开(公告)日：2011-12-15
申请号：US13070068
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00 , G06F3/048
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

10. 发明申请

US20110307326A1 Conversion Path Performance Measures And Reports 审中-公开
公开(公告)号：US20110307326A1
公开(公告)日：2011-12-15
申请号：US13070038
申请日：2011-03-23
申请人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
发明人： Sissie Ling-Ie Hsiao , Chao Cai , Eric W. Ewald , Cameron M. Tangney , Robert A. Walker, II , Japjit Tulsi , Ming Lei , Zhimin He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0243 , G06Q30/0256 , G06Q30/0283
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

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