会员体验
专利管家(专利管理)
工作空间(专利管理)
风险监控(情报监控)
数据分析(专利分析)
侵权分析(诉讼无效)
联系我们
交流群
官方交流:
QQ群: 891211   
微信请扫码    >>>
现在联系顾问~
热词
    • 9. 发明申请
    • Estimating Costs of behavioral Targeting
    • 估计行为指标的成本
    • US20130346188A1
    • 2013-12-26
    • US14003126
    • 2011-03-15
    • Martin B. ScholzShyam Sundar RajaramRajan Lukose
    • Martin B. ScholzShyam Sundar RajaramRajan Lukose
    • G06Q30/02
    • G06Q30/0244G06Q10/10G06Q30/02
    • Systems (490), methods (100, 200), and computer-readable and executable instructions (324, 424) are provided for estimating costs of behavioral targeting. Estimating costs of behavioral targeting can include scoring a topic with a behavioral targeting model (101, 201). Estimating costs of behavioral targeting can also include obtaining a plurality of data items including geographic location information (102, 202). Estimating costs of behavioral targeting can also include detecting (104, 204) and scoring (209) a sentiment from filtered data items regarding a topic within a region (104, 204). Estimating costs of behavioral targeting can include computing a penalty score for the topic in the region in response to the scored sentiment exceeding a threshold (213), (106, 206). Estimating costs of behavioral targeting can include adjusting the topic score in the region according to the penalty score (108, 208). Furthermore, estimating costs of behavioral targeting can include taking an action with respect to advertising based on the adjusted topic score (110, 210).
    • 系统(490),方法(100,200)和计算机可读和可执行指令(324,424)被提供用于估计行为目标的成本。 估计行为定位成本可以包括使用行为定位模型评分主题(101,201)。 估计行为定位的成本还可以包括获得包括地理位置信息(102,202)的多个数据项。 估计行为定位的成本还可以包括从区域(104,204)内的关于主题的经过滤数据项的检测(104,204)和评分(209)得分(209)。 估计行为定位的成本可以包括响应于超过阈值(213)(106,206)的评分情绪计算该区域中的主题的惩罚分数。 估计行为定位的成本可以包括根据惩罚分数调整该地区的主题得分(108,208)。 此外,估计行为定位的成本可以包括基于经调整的主题得分(110,210)采取关于广告的动作。