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    • 10. 发明授权
    • Mapping identifiers
    • 映射标识符
    • US08843394B2
    • 2014-09-23
    • US12818349
    • 2010-06-18
    • Fei CaoShaoyu ZhouSiddhartha RoyMichael ElizarovZhuoqing WuJames Zhang
    • Fei CaoShaoyu ZhouSiddhartha RoyMichael ElizarovZhuoqing WuJames Zhang
    • G06Q30/00G06Q30/02
    • G06Q30/02G06Q30/0241G06Q30/0244G06Q30/0255
    • Systems and methods for mapping identifiers are provided. Activity logs illustrate activities and/or events associated with a plurality of identifiers. The identifiers may be registered identifiers, unregistered identifiers, or a combination thereof. When at least two identifiers share a linking attribute, the at least two identifiers may be mapped to one another, along with information associated therewith (if any) such as a user profile. Each subsequent line of an activity line may also be mapped to the identifiers of the initial single line when a linking attribute or an overlapping identifier is present. A number of identifiers associated with each other may be increased by mapping identifiers and, thus, a targeted audience for a customized advertisement may, in turn, be increased.
    • 提供了映射标识符的系统和方法。 活动日志示出与多个标识符相关联的活动和/或事件。 标识符可以是注册标识符,未注册标识符或其组合。 当至少两个标识符共享链接属性时,可以将至少两个标识符与其相关联的信息(如果有的话)诸如用户简档映射到彼此。 当存在链接属性或重叠标识符时,活动行的每个后续行也可以映射到初始单行的标识符。 可以通过映射标识符来增加彼此关联的多个标识符,从而可以增加定制广告的目标受众。