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1. 发明申请

US20120203627A1 CONTENT ITEM ALLOCATION 有权
标题翻译：内容项目分配
公开(公告)号：US20120203627A1
公开(公告)日：2012-08-09
申请号：US13365630
申请日：2012-02-03
申请人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
摘要： Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
摘要翻译：用于内容分发的方法，系统和设备。一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足保留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。

2. 发明授权

US08666796B2 Content item allocation 有权
标题翻译：内容项目分配
公开(公告)号：US08666796B2
公开(公告)日：2014-03-04
申请号：US13365630
申请日：2012-02-03
申请人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
发明人： Santiago R. Balseiro , Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0273 , G06Q30/0247 , G06Q30/0275 , G06Q30/08
摘要： Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.
摘要翻译：用于内容分发的方法，系统和设备。一方面，一种方法包括获取资源的预约数据，指定预约期间的预约数据和预约期的印象预约数; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定将通过选择一个候选内容项提供者来提供向内容项交换提供包括预留价格的拍卖数据的内容项来获得的预期收入; 接收到肯定的响应数据，指定内容项交换将提供满足预留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。

3. 发明申请

US20110078014A1 ONLINE RESOURCE ASSIGNMENT 审中-公开
标题翻译：在线资源分配
公开(公告)号：US20110078014A1
公开(公告)日：2011-03-31
申请号：US12636362
申请日：2009-12-11
申请人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
发明人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating resources. In one aspect, a method includes receiving an advertisement request and identifying eligible advertisements that are eligible to be provided in response to the advertisement request. For each of the eligible advertisements an impression score corresponding to the advertisement request is received and a discount factor for each eligible advertisement is computed. The discount factor can be computed based on a function of previous impression scores for previous advertisement requests for which the eligible advertisement was provided. Using the impression scores and the discount factors for the eligible advertisements an allocation score is computed for each eligible advertisement. Using the allocation scores, an eligible advertisement is selected and provided in response to the request.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于分配资源的计算机程序。一方面，一种方法包括接收广告请求并识别响应于该广告请求而被提供的合格广告。对于每个符合条件的广告，接收与广告请求相对应的印象得分，并计算每个符合条件的广告的折扣系数。可以基于先前对提供合格广告的广告请求的印象分数的函数来计算折扣因子。使用合格广告的印象分数和折扣因子，为每个符合条件的广告计算分配分数。使用分配分数，响应于该请求选择并提供符合条件的广告。

4. 发明授权

US08620752B2 Advertisement allocation 有权
标题翻译：广告分配
公开(公告)号：US08620752B2
公开(公告)日：2013-12-31
申请号：US12605813
申请日：2009-10-26
申请人： Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
发明人： Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02
摘要： Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression.
摘要翻译：响应于与预测的印象相对应的印象事件（例如，广告的放置请求）来分配和提供广告的系统和方法（例如，对广告的放置请求的预测）。根据包含两个不相交解集的解的数据分配广告，每个解集合标识可以分配给预测印象的广告。

5. 发明申请

US20100299215A1 ADVERTISEMENT ALLOCATION 有权
标题翻译：广告分配
公开(公告)号：US20100299215A1
公开(公告)日：2010-11-25
申请号：US12605813
申请日：2009-10-26
申请人： Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
发明人： Jon Feldman , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Aranyak Mehta
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02
摘要： Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression.
摘要翻译：响应于与预测的印象相对应的印象事件（例如，广告的放置请求）来分配和提供广告的系统和方法（例如，对广告的放置请求的预测）。根据包含两个不相交解集的解的数据分配广告，每个解集合标识可以分配给预测印象的广告。

6. 发明申请

US20100299209A1 ADVERTISEMENT ALLOCATION BASED ON USER POPULATION FREQUENCY CAPPING 审中-公开
标题翻译：基于用户群体频率划分的广告分配
公开(公告)号：US20100299209A1
公开(公告)日：2010-11-25
申请号：US12605821
申请日：2009-10-26
申请人： Aranyak Mehta , Shanmugavelayutham Muthukrishnan , Seyed Vahab Mirrokni Banadaki , Jon Feldman
发明人： Aranyak Mehta , Shanmugavelayutham Muthukrishnan , Seyed Vahab Mirrokni Banadaki , Jon Feldman
IPC分类号： G06Q30/00
CPC分类号： G06Q10/04 , G06Q30/02 , G06Q30/0269 , G06Q30/0277
摘要： Systems and methods for providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that respects frequency caps on the number of times the advertisement can be presented to a particular user population.
摘要翻译：响应于与预测的印象相对应的印象事件（例如，广告的放置请求）来提供广告的系统和方法（例如，对广告的放置请求的预测）。根据解决方案数据分配广告，该解决方案数据可以将广告呈现给特定用户群体的次数上限。

7. 发明授权

US10402861B1 Online allocation of content items with smooth delivery 有权
公开(公告)号：US10402861B1
公开(公告)日：2019-09-03
申请号：US13446901
申请日：2012-04-13
申请人： Seyed Vahab Mirrokni Banadaki , Anand Bhalgat , Jon Feldman
发明人： Seyed Vahab Mirrokni Banadaki , Anand Bhalgat , Jon Feldman
IPC分类号： G06Q30/00 , G06Q30/02
摘要： This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include determining a timing penalty for a content item, the timing penalty based in part on weights of previous impressions the content item has been allocated during a plurality of intervals within a delivery period. The methods may further include determining a weight associated with a pairing of the content item and an impression, the weight based in part on characteristics of the impression. The methods may further include determining a score for the content item, based in part on the weight and the timing penalty. The methods may further include selecting one of a set of matching content items, based in part on the score for the content item, and allocating the selected content item in response to a request.

8. 发明申请

US20090319389A1 ITEM RESERVATION 失效
标题翻译：项目预约
公开(公告)号：US20090319389A1
公开(公告)日：2009-12-24
申请号：US12144497
申请日：2008-06-23
申请人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
发明人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0601 , G06Q40/00
摘要： Items can be reserved in advance of a future spot market sale. A reservation price can be determined for the item based on an expected spot market price required to obtain the item in the future sport market sale, a time until the spot market sale, and/or market signals. The reservation price can converge to the expected spot market price as the time of the future spot market approaches.
摘要翻译：项目可以在未来现货市场销售之前预留。可以根据在未来的体育市场销售中获得项目所需的预期现货市场价格，直到现货市场销售的时间和/或市场信号来确定该项目的保留价格。随着未来现货市场的到来，预订价格可以收敛于预期的现货市场价格。

9. 发明授权

US08301491B2 Item reservation 失效
标题翻译：项目预约
公开(公告)号：US08301491B2
公开(公告)日：2012-10-30
申请号：US12144497
申请日：2008-06-23
申请人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
发明人： Abhishek Bapna , Jon Feldman , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0601 , G06Q40/00
摘要： Items can be reserved in advance of a future spot market sale. A reservation price can be determined for the item based on an expected spot market price required to obtain the item in the future sport market sale, a time until the spot market sale, and/or market signals. The reservation price can converge to the expected spot market price as the time of the future spot market approaches.
摘要翻译：项目可以在未来现货市场销售之前预留。可以根据在未来的体育市场销售中获得项目所需的预期现货市场价格，直到现货市场销售的时间和/或市场信号来确定该项目的保留价格。随着未来现货市场的时间的到来，预订价格可以收敛到预期的现货市场价格。

10. 发明申请

US20100049644A1 CONTENT ITEM SLOT SCHEDULING 失效
标题翻译：内容项目调度
公开(公告)号：US20100049644A1
公开(公告)日：2010-02-25
申请号：US12197726
申请日：2008-08-25
申请人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
发明人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q40/00
摘要： Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
摘要翻译：内容项目呈现时隙（例如，广告时隙）可以被分组为时隙组，使得多于一个演示者（例如，广告商）可以在定义的时间段上共享发布者的属性上的相应数量的时隙。可以将演示者调度到时隙组内的时隙，以最大限度地提高每个演示者根据由演示者定义的预算限制实现的性能测量（例如，点击次数）。

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