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1. 发明申请

US20110078014A1 ONLINE RESOURCE ASSIGNMENT 审中-公开
标题翻译：在线资源分配
公开(公告)号：US20110078014A1
公开(公告)日：2011-03-31
申请号：US12636362
申请日：2009-12-11
申请人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
发明人： Jon Feldman , Nitish J. Korula , Seyed Vahab Mirrokni Banadaki , Shanmugavelayutham Muthukrishnan , Martin Pal
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating resources. In one aspect, a method includes receiving an advertisement request and identifying eligible advertisements that are eligible to be provided in response to the advertisement request. For each of the eligible advertisements an impression score corresponding to the advertisement request is received and a discount factor for each eligible advertisement is computed. The discount factor can be computed based on a function of previous impression scores for previous advertisement requests for which the eligible advertisement was provided. Using the impression scores and the discount factors for the eligible advertisements an allocation score is computed for each eligible advertisement. Using the allocation scores, an eligible advertisement is selected and provided in response to the request.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于分配资源的计算机程序。一方面，一种方法包括接收广告请求并识别响应于该广告请求而被提供的合格广告。对于每个符合条件的广告，接收与广告请求相对应的印象得分，并计算每个符合条件的广告的折扣系数。可以基于先前对提供合格广告的广告请求的印象分数的函数来计算折扣因子。使用合格广告的印象分数和折扣因子，为每个符合条件的广告计算分配分数。使用分配分数，响应于该请求选择并提供符合条件的广告。

2. 发明授权

US08335718B2 Content item slot scheduling 失效
标题翻译：内容项时隙调度
公开(公告)号：US08335718B2
公开(公告)日：2012-12-18
申请号：US12197726
申请日：2008-08-25
申请人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
发明人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q40/00
摘要： Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
摘要翻译：内容项目呈现时隙（例如，广告时隙）可以被分组为时隙组，使得多于一个演示者（例如，广告商）可以在定义的时间段上共享发布者的属性上的相应数量的时隙。可以将演示者调度到时隙组内的时隙，以最大限度地提高每个演示者根据由演示者定义的预算限制实现的性能测量（例如，点击次数）。

3. 发明申请

US20100049644A1 CONTENT ITEM SLOT SCHEDULING 失效
标题翻译：内容项目调度
公开(公告)号：US20100049644A1
公开(公告)日：2010-02-25
申请号：US12197726
申请日：2008-08-25
申请人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
发明人： Jon Feldman , Shanmugavelayutham Muthukrishnan , Martin Pal , Evdokia V. Nikolova
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q40/00
摘要： Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
摘要翻译：内容项目呈现时隙（例如，广告时隙）可以被分组为时隙组，使得多于一个演示者（例如，广告商）可以在定义的时间段上共享发布者的属性上的相应数量的时隙。可以将演示者调度到时隙组内的时隙，以最大限度地提高每个演示者根据由演示者定义的预算限制实现的性能测量（例如，点击次数）。

4. 发明申请

US20090248513A1 ALLOCATION OF PRESENTATION POSITIONS 审中-公开
标题翻译：展示位置分配
公开(公告)号：US20090248513A1
公开(公告)日：2009-10-01
申请号：US12060758
申请日：2008-04-01
申请人： Gagan Aggarwal , Jon Feldman , Martin Pal , Shanmugavelayutham Muthukrishnan
发明人： Gagan Aggarwal , Jon Feldman , Martin Pal , Shanmugavelayutham Muthukrishnan
IPC分类号： G06Q30/00 , G06F17/18 , G06F15/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0275 , G06Q30/0276 , G06Q40/04
摘要： Co-performance measurements can be determined for a plurality of content items, each co-performance measurement being associated with a corresponding content item and each co-performance measurement being a measure of the effect of the corresponding content item on the performance of one or more other content items that are presented with the corresponding content item. A set of content items can be selected for presentation to a viewer, wherein the set of content items comprises the content items that maximize a cumulative performance of the set of content items. Each content item can be assigned to a presentation position based on the co-performance measurement of each content item.
摘要翻译：可以针对多个内容项来确定共同性能测量，每个共同性能测量与相应的内容项相关联，并且每个共同性能测量是对应内容项对一个或多个表现的影响的度量与相应的内容项目呈现的其他内容项目。可以选择一组内容项目以呈现给观看者，其中所述一组内容项目包括最大化所述一组内容项目的累积性能的内容项目。可以基于每个内容项的共同性能测量将每个内容项目分配给呈现位置。

5. 发明申请

US20080004962A1 Slot preference auction 审中-公开
标题翻译：广告优先拍卖
公开(公告)号：US20080004962A1
公开(公告)日：2008-01-03
申请号：US11479942
申请日：2006-06-30
申请人： Shanmugavelayutham Muthukrishnan , Martin Pal
发明人： Shanmugavelayutham Muthukrishnan , Martin Pal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/0275
摘要： A method for auctioning advertisement positions in a medium is disclosed. The method comprises receiving slot preference information comprising a first series of rankings at which an advertiser prefers to place a first advertisement relative to other advertisements on a medium, wherein two or more of the rankings in the first series are non-sequential, receiving a single bid for placement of the first advertisement at any of the rankings in the first series, and associating the first advertisement with a first ranking in the first series if the first ranking has not been previously associated with a different advertisement.
摘要翻译：公开了一种在媒体中拍卖广告位置的方法。该方法包括接收包括第一系列排名的时隙偏好信息，广告主倾向于相对于介质上的其他广告放置第一广告，其中第一系列中的两个或多个排名是非连续的，接收单个投标在第一系列中的任何排名上放置第一广告，并且如果第一排名先前未与不同广告相关联，则将第一广告与第一系列中的第一排名相关联。

6. 发明申请

US20080255922A1 PREFERRED COST BIDDING FOR ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的首选成本投标
公开(公告)号：US20080255922A1
公开(公告)日：2008-10-16
申请号：US11734765
申请日：2007-04-12
申请人： Jon Feldman , Guem R. Kim , Joanna Jung-Yen Liang , Balakrishnan Narendran , Martin Pal , Rohit Rao , Adam Wildavsky
发明人： Jon Feldman , Guem R. Kim , Joanna Jung-Yen Liang , Balakrishnan Narendran , Martin Pal , Rohit Rao , Adam Wildavsky
IPC分类号： G06F17/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： In an online advertising system, preferred cost bidding allows advertisers to specify a preferred “average” cost target (e.g., cost-per-click (CPC), cost per thousand impressions (CPM)), rather than a “maximum” cost target (e.g., maximum CPC, CPM). The system attempts to bring the advertiser's overall advertising cost as close as possible to the advertiser's specified average cost, using an iterative process (e.g., a feedback loop) that updates bids for keywords using historical performance data for the key words. In some implementations, a bid is automatically adjusted in an adaptive way to compensate for natural changes in fluctuations of the market using historical performance data to compute a bid that is likely to result in an average cost (per click) that is close to the advertiser's preferred average target cost (per click).
摘要翻译：在在线广告系统中，首选费用出价允许广告客户指定首选“平均”成本目标（例如，每千次展示费用（CPM）），而不是“最高”成本目标（例如，最高每次点击费用，CPM）。该系统尝试使用迭代过程（例如，反馈循环）使广告商的整体广告费用尽可能接近于广告商的指定平均成本，该迭代过程使用关键词的历史演示数据来更新关键字的出价。在一些实施方式中，出价自动地以自适应方式进行调整，以补偿使用历史绩效数据的市场波动的自然变化，以计算可能导致平均成本（每次点击）接近广告主的首选平均目标成本（每次点击）。

7. 发明申请

US20140114788A1 DETERMINING A PRICE FOR CONTENT 审中-公开
标题翻译：确定内容价格
公开(公告)号：US20140114788A1
公开(公告)日：2014-04-24
申请号：US13655589
申请日：2012-10-19
申请人： Jacob Baskin , Martin Pal
发明人： Jacob Baskin , Martin Pal
IPC分类号： G06Q30/08
CPC分类号： G06Q30/08
摘要： Example techniques for determining a price for content may include the following operations: obtaining bids from content providers, where the bids correspond to amounts that the content providers will pay to present content on a portal hosted by a publisher; obtaining surcharges corresponding to an effect on the publisher of presenting content from the content providers on the portal; using one or more processing devices to adjust the bids in accordance with corresponding surcharges to thereby produce adjusted bids; comparing the adjusted bids to determine a winner of an auction to present content on the portal hosted by the publisher; determining a price for the winner to pay based on the surcharge; and charging the winner the price for presenting content on the portal.
摘要翻译：用于确定内容价格的示例技术可以包括以下操作：从内容提供商获得投标，其中出价对应于内容提供者将在发布者主持的门户上呈现内容所支付的金额; 获取相应于从门户上的内容提供商呈现内容对发布者的影响的附加费用; 使用一个或多个处理装置根据相应的附加费来调整出价，从而产生调整后的出价; 比较调整后的出价以确定拍卖的获胜者，以在发布商主办的门户上呈现内容; 根据附加费确定获胜者的价格; 并向赢家收取在门户网站上呈现内容的价格。

8. 发明申请

US20140316922A1 PASSBACK AUCTION 审中-公开
标题翻译： PASSBACK拍卖
公开(公告)号：US20140316922A1
公开(公告)日：2014-10-23
申请号：US13822484
申请日：2012-08-31
申请人： Martin Pal , Gagan Goel , Craig Helfgott , David Pal , Fedor Labounko
发明人： Martin Pal , Gagan Goel , Craig Helfgott , David Pal , Fedor Labounko
IPC分类号： G06Q30/08
CPC分类号： G06Q30/08
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating content. In one aspect, a method includes identifying bids for a plurality of eligible bidders that are eligible to provide a content item in response to a content item request. From among the eligible bidders, a set of passback bidders having a passback capability are identified. The passback capability provides passback bidders an option refuse to provide a content item. From among the bidders, a set of general bidders, for which the passback capability is not enabled, are identified. A bidder chain that includes a highest general bidder and passback bidders is generated. A highest bidder in the bidder chain that does not refuse to provide a content item after being identified as the winning bidder is selected as the final bidder.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分配内容。在一个方面，一种方法包括识别有资格提供内容项目以响应于内容项目请求的多个合格投标者的出价。从合格的投标人中，确定了一组具有回传能力的回传投标人。回传功能为回馈投标者提供拒绝提供内容项目的选项。从投标人之中，确定了一套未启用回传功能的一般投标人。生成包含最高一般投标人和回收投标人的投标人链。被选为中标者的投标人链中最高出价者不拒绝提供内容项目被选为最终投标人。

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