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1. 发明授权

US5758072A Interactive computer network and method of operation 失效
标题翻译：交互式计算机网络和操作方法
公开(公告)号：US5758072A
公开(公告)日：1998-05-26
申请号：US740043
申请日：1996-10-23
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
IPC分类号： A61K6/083 , A61K6/087 , A61K6/09 , A61K6/10 , C08L67/02 , C08L67/04 , G06F9/445 , G06F17/30 , G06Q30/02 , H04L29/06 , H04L29/08 , G06F13/38
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943
摘要： A distributed processing, interactive computer network and method of operation is described. The network is designed to provide very large numbers of simultaneoususers access to large numbers of applications which feature interactive text/graphic sessions. The network includes one or more host computers having application data stores; a plurality of concentrator computers, also including application data stores, the concentrator computers being connected in groups of one of more to each of the host computers; and a plurality of reception system computers connected in groups of one or more to each of the concentrator computers, the reception system computers being arranged so that respective users can request interactive applications at the reception system computers. In accordance with the design, the reception system computers also include application data stores. The method for operating the network includes steps for generating the interactive text/graphic sessions from objects that include data and/or program instructions. Additionally, the method features steps for distributing objects among the data stores of the network computers, and, thereafter, permitting the reception system computer at which an application is requested to selectively collect object required for the application from the network and the respective reception system so that the requested application may be presented at the reception system based on the objects collected. This operation decreases processing demand on the higher-level network elements, permitting them to function primarily as data supply and maintenance resources, thereby reducing network complexity, cost and response time.
摘要翻译：描述了分布式处理，交互式计算机网络和操作方法。该网络旨在提供大量的并发用户访问大量具有交互式文本/图形会话的应用程序。网络包括具有应用数据存储的一个或多个主机; 还包括应用数据存储器的多个集中器计算机，所述集中器计算机以每个所述主计算机中的一个以上的组的形式连接; 以及多个接收系统计算机，其以一个或多个分组的方式连接到每个集中器计算机，所述接收系统计算机被布置成使得各个用户可以在接收系统计算机上请求交互应用。根据设计，接收系统计算机还包括应用数据存储。用于操作网络的方法包括用于从包括数据和/或程序指令的对象生成交互式文本/图形会话的步骤。此外，该方法具有用于在网络计算机的数据存储之间分配对象的步骤，此后允许请求应用的接收系统计算机从网络和各个接收系统选择性地收集应用所需的对象所请求的应用可以基于收集的对象在接收系统处被呈现。这种操作降低了上级网元的处理需求，允许它们主要作为数据供应和维护资源，从而降低网络复杂性，成本和响应时间。

2. 发明授权

US06275852B1 Interactive computer network and method of operation 失效
标题翻译：交互式计算机网络和操作方法
公开(公告)号：US06275852B1
公开(公告)日：2001-08-14
申请号：US09369649
申请日：1999-08-06
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
IPC分类号： G06F1300
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943 , C08L2666/02
摘要： A method of operating a distributed processing, interactive computer network is described. The network is designed to provide very large numbers of simultaneous users access to large numbers of applications which feature interactive text/graphic sessions. The network includes one or more servers, interactive applications, and one or more reception systems, the reception systems being capable of communicating with the respective servers and receiving applications from them. In this arrangement, application are structured from packets termed “objects”, the objects including the display data and/or program code required to support execution of the application. When a request for an application is received at a reception system, if any objects for the application are unavailable from the reception system, the objects are requested from the server and supplied to the reception systems requesting the application objects. In accordance with the method, the respective reception systems include display interfaces for presenting applications to respective users the respective display interfaces featuring a plurality of display partitions. Also in accordance with the method, at least some of the respective applications are divided into sections, the respective sections being designed to form at least a part of an application display page. Further, application sections are constructed from objects such that display page parts of one or more respective applications may be controllably presented at the partitions of the interface to permit at least application page part nesting, scrolling and navigation, the objects being of multiple types and including display data and/or program code for enabling execution of applications and their presentation at the interface partitions of the respective user reception systems.
摘要翻译：描述了一种操作分布式处理交互式计算机网络的方法。该网络旨在提供大量的同时用户访问大量具有交互式文本/图形会话的应用程序。网络包括一个或多个服务器，交互式应用以及一个或多个接收系统，所述接收系统能够与相应的服务器进行通信并从其接收应用。在这种布置中，应用由称为“对象”的分组构成，包括支持应用的执行所需的显示数据和/或程序代码的对象。当在接收系统接收到对应用的请求时，如果应用的任何对象从接收系统不可用，则从服务器请求对象并将其提供给请求应用对象的接收系统。根据该方法，各接收系统包括用于向相应用户呈现具有多个显示分区的各个显示接口的显示界面。还根据该方法，将各个应用中的至少一些分为多个部分，各个部分被设计成形成应用显示页面的至少一部分。此外，应用部分由对象构成，使得一个或多个相应应用的显示页面部分可以被可控地呈现在界面的分区上，以允许至少应用页面部分嵌套，滚动和导航，对象是多种类型，并且包括显示数据和/或程序代码，用于在各个用户接收系统的接口分区处执行应用程序及其显示。

3. 发明授权

US06199100B1 Interactive computer network and method of operation 失效
公开(公告)号：US06199100B1
公开(公告)日：2001-03-06
申请号：US09369650
申请日：1999-08-06
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
IPC分类号： G06F1300
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943 , C08L2666/02
摘要： A method is described for operating a distributed processing, interactive computer network. The network is intended to provide very large numbers of simultaneous users access to large numbers of applications which include pre-created, interactive text/graphic sessions. The network includes one or more servers, interactive applications, and one or more user reception systems. The respective reception systems are designed to and are capable of communicating with the respective servers and receiving applications from them. The respective reception systems feature a display interface, as well as reception system software, operating system software and CPU for executing the applications and presenting applications to respective users. The method features steps for preparing the applications in a high-level programing language so that the applications may be executed at the respective reception systems independently of the reception system CPU type and operating system type by interpreting the respective applications at runtime with an interpreter available at the respective reception systems. In accordance with the method, the applications are divided into sections and structured with objects of multiple types containing application display data and/or program code. The objects are distributed in the network and provided at run time at a reception system at which the respective applications are requested. The method further features steps for providing the respective application programs with a structure that features a header section, data structure section and code section implemented in objects. In this arrangement, method steps are provides to enable respective application programs code section to include one or more procedures for supporting system services, the procedures including a key word for identifying the respective procedures. Additionally, the method includes steps for enabling application program data structure section to identifying the data structure for the respective application programs. Further, the method includes steps for enabling the respective application program structure to include a header section that identifies the respective application program names.

4. 发明授权

US06182123B2 Interactive computer network and method of operation 失效
标题翻译：交互式计算机网络和操作方法
公开(公告)号：US06182123B2
公开(公告)日：2001-01-30
申请号：US08933488
申请日：1997-09-18
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
IPC分类号： G06F1300
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943 , C08L2666/02
摘要： A distributed processing, interactive computer network and method of operation is described. The network is designed to provide very large numbers of simultaneous users access to large numbers of applications which feature interactive text/graphic sessions. The network includes one or more host computers having application data stores; a plurality of concentrator computers, also including application data stores, the concentrator computers being connected in groups of one of more to each of the host computers; and a plurality of reception system computers connected in groups of one or more to each of the concentrator computers, the reception system computers being arranged so that respective users can request interactive applications at the reception system computers. In accordance with the design, the reception system computers also include application data stores. The method for operating the network includes steps for generating the interactive text/graphic sessions from objects that include data and/or program instructions. Additionally, the method features steps for distributing objects among the data stores of the network computers, and, thereafter, permitting the reception system computer at which an application is requested to selectively collect objects required for the application from the network and the respective reception system so that the requested application may be presented at the reception system based on the objects collected. This operation decreases processing demand on the higher-level network elements, permitting them to function primarily as data supply and maintenance resources, thereby reducing network complexity, cost and response time.
摘要翻译：描述了分布式处理，交互式计算机网络和操作方法。该网络旨在提供大量的同时用户访问大量具有交互式文本/图形会话的应用程序。网络包括具有应用数据存储的一个或多个主机; 还包括应用数据存储器的多个集中器计算机，所述集中器计算机以每个所述主计算机中的一个以上的组的形式连接; 以及多个接收系统计算机，其以一个或多个分组的方式连接到每个集中器计算机，所述接收系统计算机被布置成使得各个用户可以在接收系统计算机上请求交互应用。根据设计，接收系统计算机还包括应用数据存储。用于操作网络的方法包括用于从包括数据和/或程序指令的对象生成交互式文本/图形会话的步骤。此外，该方法具有用于在网络计算机的数据存储之间分配对象的步骤，此后允许请求应用的接收系统计算机从网络和各个接收系统选择性地收集应用所需的对象所请求的应用可以基于收集的对象在接收系统处被呈现。这种操作降低了上级网元的处理需求，允许它们主要作为数据供应和维护资源，从而降低网络复杂性，成本和响应时间。

5. 发明授权

US5594910A Interactive computer network and method of operation 失效
标题翻译：交互式计算机网络和操作方法
公开(公告)号：US5594910A
公开(公告)日：1997-01-14
申请号：US158026
申请日：1993-11-26
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Lawrence Abrahams , Michael J. Silfen , Aldo R. Dalsass , Florence M. Lee , Kenneth H. Appleman
IPC分类号： A61K6/083 , A61K6/087 , A61K6/09 , A61K6/10 , C08L67/02 , C08L67/04 , G06F9/445 , G06F17/30 , G06Q30/02 , H04L29/06 , H04L29/08 , G06F13/38
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943
摘要： A distributed processing, interactive computer network and method of operation is described. The network is designed to provide very large numbers of simultaneous users access to large numbers of applications which feature interactive text/graphic sessions. The network includes one or more host computers having application data stores; a plurality of concentrator computers, also including application data stores, the concentrator computers being connected in groups of one of more to each of the host computers; and a plurality of reception system computers connected in groups of one or more to each of the concentrator computers, the reception system computers being arranged so that respective users can request interactive applications at the reception system computers. In accordance with the design, the reception system computers also include application data stores. The method for operating the network includes steps for generating the interactive text/graphic sessions from objects that include data and/or program instructions. Additionally, the method features steps for distributing objects among the data stores of the network computers, and, thereafter, permitting the reception system computer at which an application is requested to selectively collect objects required for the application from the network and the respective reception system so that the requested application may be presented at the reception system based on the objects collected. This operation decreases processing demand on the higher-level network elements, permitting them to function primarily as data supply and maintenance resources, thereby reducing network complexity, cost and response time.
摘要翻译：描述了分布式处理，交互式计算机网络和操作方法。该网络旨在提供大量的同时用户访问大量具有交互式文本/图形会话的应用程序。网络包括具有应用数据存储的一个或多个主机; 还包括应用数据存储器的多个集中器计算机，所述集中器计算机以每个所述主计算机中的一个以上的组的形式连接; 以及多个接收系统计算机，其以一个或多个分组的方式连接到每个集中器计算机，所述接收系统计算机被布置成使得各个用户可以在接收系统计算机上请求交互应用。根据设计，接收系统计算机还包括应用数据存储。用于操作网络的方法包括用于从包括数据和/或程序指令的对象生成交互式文本/图形会话的步骤。此外，该方法具有用于在网络计算机的数据存储之间分配对象的步骤，此后允许请求应用的接收系统计算机从网络和各个接收系统选择性地收集应用所需的对象所请求的应用可以基于收集的对象在接收系统处被呈现。这种操作降低了上级网元的处理需求，允许它们主要作为数据供应和维护资源，从而降低网络复杂性，成本和响应时间。

6. 发明授权

US5347632A Reception system for an interactive computer network and method of operation 失效
标题翻译：交互式计算机网络的接收系统和操作方法
公开(公告)号：US5347632A
公开(公告)日：1994-09-13
申请号：US388156
申请日：1989-07-28
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Robert D. Cohen , Mel Bellar , Kenneth H. Appleman , Lawrence Abrahams , Michael J. Silfen
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Sam Meo , Duane Tiemann , Robert D. Cohen , Mel Bellar , Kenneth H. Appleman , Lawrence Abrahams , Michael J. Silfen
IPC分类号： A61K6/083 , A61K6/087 , A61K6/09 , A61K6/10 , C08L67/02 , C08L67/04 , G06F9/445 , G06F17/30 , G06Q30/02 , H04L29/06 , H04L29/08 , G06F13/38
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943
摘要： An interactive computer system network enables a user to display desired information, such as news, financial and cultural information, and perform desired transactional services, such as banking and shopping, through any of a plurality of types of personal computers. User inputs are received by the personal computer and are translated into personal computer-independent data objects and executable code objects which are then processed by the network. These objects comprise partitioned applications required to process user inputs, portions of which are distributed and stored either locally within the personal computer or remotely in a host computer. User characteristics are monitored by the system in order to generate and display specific advertisements to the user based on individual usage characteristics and predetermined interests.
摘要翻译：交互式计算机系统网络使得用户能够通过多种类型的个人计算机中的任何一种来显示诸如新闻，财务和文化信息的所需信息，并且执行所需的交易服务，例如银行和购物。用户输入由个人计算机接收并被转换成个人计算机独立的数据对象和可执行代码对象，然后由网络进行处理。这些对象包括处理用户输入所需的分区应用程序，其中的一部分在个人计算机中本地分发和存储，或远程存储在主计算机中。系统监视用户特征，以便根据个人使用特征和预定兴趣，向用户生成和显示特定广告。

7. 发明授权

US5442771A Method for storing data in an interactive computer network 失效
标题翻译：用于在交互式计算机网络中存储数据的方法
公开(公告)号：US5442771A
公开(公告)日：1995-08-15
申请号：US158033
申请日：1993-11-26
申请人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Allan M. Wolf , Francis C. Young , Duane Tiemann , Kenneth H. Appleman , Sam Meo
发明人： Robert Filepp , Michael L. Gordon , Alexander W. Bidwell , Allan M. Wolf , Francis C. Young , Duane Tiemann , Kenneth H. Appleman , Sam Meo
IPC分类号： A61K6/083 , A61K6/087 , A61K6/09 , A61K6/10 , C08L67/02 , C08L67/04 , G06F9/445 , G06F17/30 , G06Q30/02 , H04L29/06 , H04L29/08 , G06F13/14
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943
摘要： A method for storing data in an interactive computer network is described. In preferred form, the method features steps for establishing data stores of prescribed capacities within a network for delivering an interactive service. The stored data is used in presenting the applications that makeup the service. The method features steps for associating storage control parameters with the application data to be stored and supplying data to the respective stores in excess of their respective capacities. The method includes steps for retaining data at the stores based on the respective prescribed storage control parameters and the date usage experience at the respective stores. In preferred form, the method features steps for providing the data stores with a temporary cache for storing data during a data use session and a variable-content, permanent, file for retaining data between data use sessions. The method configures the cache from available RAM and a prescribed disk file, and the stage from a content-variable, permanent disk file. Data is retained at the cache and subsequently at the stage based on control parameters associated with the data identification, storage candidacy and version, as combined with a least-recently-used criterion. Accordingly, over multiple use sessions, the stage self-configures with data tailored to use experience. Also in the preferred form of the method described, the data is arranged as objects having a header including the storage control parameters.
摘要翻译：描述了一种在交互式计算机网络中存储数据的方法。在优选形式中，该方法具有用于在网络内建立用于递送交互服务的规定容量的数据存储的步骤。存储的数据用于呈现构成服务的应用程序。该方法具有用于将存储控制参数与要存储的应用数据相关联的步骤，并将数据提供给相应的存储超过其相应容量的数据。该方法包括基于各个规定的存储控制参数和各个商店的日期使用体验来保存商店的数据的步骤。在优选形式中，该方法具有用于向数据存储提供用于在数据使用会话期间存储数据的临时缓存以及用于在数据使用会话之间保留数据的可变内容永久文件的步骤。该方法从可用RAM和规定的磁盘文件以及内容变量永久磁盘文件的阶段配置缓存。基于与数据标识，存储候选资格和版本相关联的控制参数，数据保留在高速缓存中，随后与最近最近使用的标准相结合。因此，在多次使用会话中，舞台会自动配置数据，以便使用经验。同样在所述方法的优选形式中，将数据排列为具有包括存储控制参数的头部的对象。

8. 发明授权

US07072849B1 Method for presenting advertising in an interactive service 失效
标题翻译：用于在交互式服务中呈现广告的方法
公开(公告)号：US07072849B1
公开(公告)日：2006-07-04
申请号：US08158025
申请日：1993-11-26
申请人： Robert Filepp , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Duane Tiemann , Mel Bellar , Robert D. Cohen , James A. Galambos, deceased , Kenneth H. Appleman , Sam Meo
发明人： Robert Filepp , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Duane Tiemann , Mel Bellar , Robert D. Cohen , James A. Galambos, deceased , Kenneth H. Appleman , Sam Meo
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0261 , G06Q30/0269 , G06Q30/0277 , H04L29/06 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329
摘要： A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, user demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.
摘要翻译：一种用于在计算机网络上提供的交互式服务中呈现广告的方法，描述了包括预先创建的交互式文本/图形会话的应用的服务。该方法具有用于在被配置为接收系统的用户终端处与服务应用同时呈现广告的步骤。根据该方法，以与服务应用相当的方式构造广告，使得能够将应用呈现在与接收系统相关联的显示器的第一部分和在第二部分处呈现的广告。此外，提供了用于在用户接收系统处存储和管理广告的步骤，使得可以从网络预取广告并且预期被呼叫进行呈现。这最大限度地减少了应用程序和广告流量之间的通信线路干扰的可能性，并使广告在接收系统可用，以免延迟服务应用程序的显示。此外，该方法具有用于个性化提供的广告以增强潜在用户兴趣的步骤，其通过基于由用户与服务，用户人口统计学和地理位置的交互定义的用户的表征来提供广告。另外，广告被提供有交易设施，使得用户可以与它进行交互。

9. 发明授权

US07047209B2 Method for presenting advertising in an interactive service 失效
公开(公告)号：US07047209B2
公开(公告)日：2006-05-16
申请号：US10144953
申请日：2002-05-15
申请人： Robert Filepp , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Duane Tiemann , Mel Bellar , Robert D. Cohen , James A. Galambos , Kenneth H. Appleman , Sam Meo
发明人： Robert Filepp , Alexander W. Bidwell , Francis C. Young , Allan M. Wolf , Duane Tiemann , Mel Bellar , Robert D. Cohen , James A. Galambos , Kenneth H. Appleman , Sam Meo
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0261 , G06Q30/0269 , G06Q30/0277 , H04L29/06 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329
摘要： A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.

10. 发明授权

US06195661B1 Method for locating application records in an interactive-services database 失效
标题翻译：在交互式服务数据库中定位应用程序记录的方法
公开(公告)号：US06195661B1
公开(公告)日：2001-02-27
申请号：US08158029
申请日：1993-11-26
申请人： Robert Filepp , Kenneth H. Appleman , Alexander W. Bidwell , Allan M. Wolf , James A. Galambos , Mel Bellar , Sam Meo
发明人： Robert Filepp , Kenneth H. Appleman , Alexander W. Bidwell , Allan M. Wolf , James A. Galambos , Mel Bellar , Sam Meo
IPC分类号： G06F1730
CPC分类号： G06Q30/02 , C08L67/025 , C08L67/04 , G06F8/60 , H04L29/06 , H04L67/00 , H04L67/10 , H04L67/22 , H04L67/30 , H04L67/34 , H04L67/36 , H04L69/329 , Y10S707/99943 , C08L2666/02
摘要： A method for locating application records in an interactive-service database is described. The method features steps for creating multiple search tables which represent subsets of the database to be interrogated; for example the applications of an interactive service. In accord with the method, steps are provided for arranging the tables with keyword, record locators, indexed to record identifiers. Additionally, the method includes steps for providing each table with a unique coding and steps for generating table codes at the user reception system in response to a query for a database record entered with a variety of search strategies; as for example, character string searching approximating the record sought, alphabetized record searching, subject matter category searching and personalized record searching, among others. Further, the method includes steps for comparing the table code generated with available table codes for the database to select a table suited for the query. Thereafter, the appropriate table is presented at the reception system so the table keywords can be reviewed and a desired record selected and presented.
摘要翻译：描述了一种在交互式服务数据库中定位应用程序记录的方法。该方法具有创建多个搜索表的步骤，这些表表示要查询的数据库的子集; 例如交互式服务的应用程序。根据该方法，提供了将关键字，记录定位符，索引到记录标识符来排列表的步骤。另外，该方法包括以下步骤：响应于对使用各种搜索策略输入的数据库记录的查询，为每个表提供唯一的编码和用于在用户接收系统处生成表格代码的步骤; 例如，近似所寻找的记录，字母表记录搜索，主题类别搜索和个性化记录搜索等的字符串搜索。此外，该方法包括用于比较生成的表代码与用于数据库的可用表代码以选择适合查询的表的步骤。此后，在接收系统处呈现适当的表格，因此可以对表格关键词进行审查，并选择并呈现所需的记录。

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