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    • 3. 发明授权
    • Method and apparatus for providing targeted advertisements
    • 用于提供目标广告的方法和装置
    • US08863190B1
    • 2014-10-14
    • US13170283
    • 2011-06-28
    • Donald F. GordonSadik BayrakeriEdward A. LudvigJohn P. Comito
    • Donald F. GordonSadik BayrakeriEdward A. LudvigJohn P. Comito
    • G06F13/00
    • G06Q30/02G06Q30/0225G06Q30/0255G06Q30/0264G06Q30/0269
    • Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.
    • 向观众提供有针对性的广告和多媒体内容的技术。 各种类型的广告被编码和传输。 广告可以针对不同的覆盖区域(例如,国家和地方级别),并且还可以包括各种类别(例如,孩子,运动,商业等)。 在终端,可以基于各种选择方案来选择一个或多个广告来进行显示。 要选择用于在终端显示的特定广告可以基于终端在终端处分配的简档或用户交互。 该配置文件可以基于在终端处观看的最后节目,在终端处选择的特定过滤器图标,观看者在终端处观看的观看习惯等来分配。 这些技术还可以有利地用于传送其他多媒体内容和其他应用。
    • 6. 发明授权
    • Method and apparatus for providing subscription-on-demand services for an interactive information distribution system
    • 用于为交互式信息分发系统提供订阅服务的方法和装置
    • US07917934B2
    • 2011-03-29
    • US09922910
    • 2001-08-06
    • Donald F. GordonTobie La Rocca
    • Donald F. GordonTobie La Rocca
    • H04N7/173
    • H04N21/8545H04N7/17318H04N21/25875H04N21/47202H04N21/4751H04N21/4753
    • A method and apparatus for providing subscription-on-demand (SOD) services for a interactive information distribution system, where a consumer may subscribe to packages of on-demand programs for a single price and view the programs in the subscribed package at any time for no additional cost. The apparatus and method are embodied in a combination of software, which provides a so called navigator, and hardware, including a subscriber terminal that provides certain functionality for the navigator and service provider equipment that supports the functionality of the terminal. As such, graphical user interface functionality is distributed between the service provider equipment and subscriber equipment (subscriber terminal). Such distribution provides an enjoyable, real time interactive process for accessing SOD services that allows the subscriber to rapidly identify and access a subscription service. In addition, a non-subscriber of a particular service is quickly identified and provided the opportunity to, through the use of a graphical user interface, subscribe to the programming provided by the system.
    • 一种用于为交互式信息分发系统提供订阅服务(SOD)服务的方法和装置,其中消费者可以以单一价格订阅按需节目的包,并且可以随时查看订阅包中的节目, 无需额外费用。 装置和方法以提供所谓的导航器的软件和硬件的组合体现,包括为支持终端的功能的导航器和服务提供商设备提供某些功能的订户终端。 因此,图形用户界面功能分布在服务提供商设备和用户设备(用户终端)之间。 这样的分发为访问SOD服务提供了愉快的实时交互过程,允许用户快速识别和访问订阅服务。 此外,快速识别特定服务的非订阅者,并且提供通过使用图形用户界面订阅系统提供的节目的机会。