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    • 5. 发明授权
    • Architecture for orchestrating promotional services
    • 协调推广服务的架构
    • US08219412B2
    • 2012-07-10
    • US10850654
    • 2004-05-21
    • Cecil KostTimothy ChrobuckDavid V TovreaScott M KingSteven E SingerMark Gleason
    • Cecil KostTimothy ChrobuckDavid V TovreaScott M KingSteven E SingerMark Gleason
    • G06Q10/00G06Q50/00
    • G06Q10/10G06F19/00G06Q30/02G06Q50/22G06Q50/24
    • The promotional orchestration engine includes a services engine that provides transactional responses to a user's request, such as informational results being returned to the user or request for further actions that will be forwarded. An analysis engine stores data and provides tactical and strategic level analysis. The analysis engine uses transactional data generated by the services engine to abstract knowledge and consolidate and aggregate such information. The learning engine is a mechanism by which the promotional orchestration engine adapts itself to changing conditions. The learning engine preferably customizes various components of the services engine and components of the analysis engine. The learning engine causes the services engine to present different information over time so as to keep the system fresh. From a user's standpoint, the learning engine allows components of the services engine to be personalized to the particular user.
    • 促销协调引擎包括提供对用户请求的事务响应的服务引擎,例如返回给用户的信息结果或者要转发的进一步动作的请求。 分析引擎存储数据并提供战术和战略层面的分析。 分析引擎使用服务引擎生成的事务数据来抽象知识并整合和聚合这些信息。 学习引擎是促销协调引擎适应不断变化的条件的机制。 学习引擎优选地定制服务引擎的各种组件和分析引擎的组件。 学习引擎使服务引擎随时间呈现不同的信息,以保持系统的新鲜。 从用户的角度来看,学习引擎允许服务引擎的组件对特定用户进行个性化。