专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明申请

US20110029377A1 SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS BY SAMPLING IN A MAP-REDUCE FRAMEWORK 审中-公开
标题翻译：通过在地图缩小框架中采样来预测在线广告印象的存货的系统和方法
公开(公告)号：US20110029377A1
公开(公告)日：2011-02-03
申请号：US12512986
申请日：2009-07-30
申请人： Peiji Chen , Wei Li , Srinivasan Rajagopal , Erik Vee , Jack Z. Xie , Sheng Zhang
发明人： Peiji Chen , Wei Li , Srinivasan Rajagopal , Erik Vee , Jack Z. Xie , Sheng Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0246 , G06Q30/0254
摘要： An improved system and method for forecasting an inventory of online advertisement impressions by sampling in a map-reduce framework is provided. In a map-reduce framework, samples of visitor profiles may be collected and matched to targeting profiles for displaying advertisements by distributed sample mappers. Sets of samples of visitor profiles matched to the targeting profiles may be mapped and distributed to reducer servers for integrating the samples collected by sample mappers into a reduction sample set for each targeting profile. Each reducer server may aggregate a count of samples of visitor profiles matched to a targeting profile, and the sets of samples of visitor profiles matched to a targeting profile may be integrated into a reduction sample set for each targeting profile. The sample reducers may forecast a targeting profile inventory for each targeting profile and output the targeting profile inventory with a reduction sample set of visitor profiles.
摘要翻译：提供了一种改进的系统和方法，用于通过在地图缩减框架中进行采样来预测在线广告印象的库存。在map-reduce框架中，可以收集访问者个人资料的样本并将其与定位配置文件匹配，以便通过分布式样本映射器显示广告。与定位配置文件匹配的访问者配置文件的样本集可以映射并分发到reducer服务器，以将样本映射器收集的样本集成到每个定位配置文件的缩减样本集中。每个减速机服务器可以聚合与定位配置文件匹配的访问者配置文件样本的计数，并且与定位配置文件匹配的访问者配置文件的样本集合可以被集成到针对每个定向配置文件的缩减样本集合中。样本缩减器可以预测每个定位配置文件的定位配置文件库存，并使用缩减的访问者配置文件样本集输出定位配置文件库存。

2. 发明授权

US08554621B2 Impression-trend techniques for providing a display advertising supply forecast 有权
标题翻译：展示广告供应预测的印象趋势技术
公开(公告)号：US08554621B2
公开(公告)日：2013-10-08
申请号：US12726149
申请日：2010-03-17
申请人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
发明人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/00
摘要： Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.
摘要翻译：本文描述了使用印象趋势技术来提供展示广告供应预测的技术。展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计值。例如，指定的属性值可以描述广告客户希望放置广告的展示次数。印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。过去的展示包括与指定的属性值相关的属性值。

3. 发明授权

US09135632B2 Methods and systems for ad placement planning 有权
标题翻译：广告投放规划方法和系统
公开(公告)号：US09135632B2
公开(公告)日：2015-09-15
申请号：US13339254
申请日：2011-12-28
申请人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
发明人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q10/08 , G06Q20/20
CPC分类号： G06Q30/0241 , G06Q10/087 , G06Q20/203 , G06Q30/02 , G06Q30/0244
摘要： Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.
摘要翻译：公开了允许转移库存以实现保证交货广告合同的方法和系统。根据保证的交付协议，库存可以从未分配的库存供应分配给一个或多个广告客户。从剩余的未分配库存供应中可能会为一个或多个广告客户预留库存。然后可以通过使用未分配的库存或转移的库存，或未分配的库存和转移的库存的组合，将库存分配给附加的广告客户。已转移的库存已从第一个广告客户的分配中移出，而转移的库存将被相应广告客户的备用库存替换。

4. 发明申请

US20130173384A1 METHODS AND SYSTEMS FOR AD PLACEMENT PLANNING 有权
公开(公告)号：US20130173384A1
公开(公告)日：2013-07-04
申请号：US13339254
申请日：2011-12-28
申请人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
发明人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q10/087 , G06Q20/203 , G06Q30/02 , G06Q30/0244
摘要： Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

5. 发明申请

US20130166395A1 SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：在基于网络的环境中创建交付分配计划的系统和方法
公开(公告)号：US20130166395A1
公开(公告)日：2013-06-27
申请号：US13333241
申请日：2011-12-21
申请人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
发明人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract.
摘要翻译：本申请提供在基于网络的环境中创建传送分配计划的系统和相应方法。方法可以包括接收和存储与广告合同相关的广告合同和数据; 基于收到的合同数据构建二分图; 注释每个需求节点; 并接收展示数据和其他合格的合同数据。此后，该方法可以包括对于每个印象，计算第一供应值，并且对于每个合约，可以计算第一需求值。可以使用第一需求值来计算第二供应值，并且可以使用第二供应值和每个合同的第二需求值来计算交货分配。

6. 发明申请

US20100082424A1 OFFLINE OPTIMIZATION OF ONLINE PROCESSES 审中-公开
标题翻译：离线优化在线流程
公开(公告)号：US20100082424A1
公开(公告)日：2010-04-01
申请号：US12242393
申请日：2008-09-30
申请人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
发明人： Ramana Yerneni , Chad Brower , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Erik Vee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online resources, and in particular, to a system using an offline process to optimize the management of such online resources.
摘要翻译：本文公开的主题涉及用于管理在线资源的系统，特别涉及使用离线过程来优化这种在线资源的管理的系统。

7. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

8. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

9. 发明申请

US20100082412A1 SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同
公开(公告)号：US20100082412A1
公开(公告)日：2010-04-01
申请号：US12242696
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要翻译：本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

10. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式