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1. 发明申请

US20130166395A1 SYSTEM AND METHOD FOR CREATING A DELIVERY ALLOCATION PLAN IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：在基于网络的环境中创建交付分配计划的系统和方法
公开(公告)号：US20130166395A1
公开(公告)日：2013-06-27
申请号：US13333241
申请日：2011-12-21
申请人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
发明人： Sergei Vassilvitskii , Chandrashekhar Nagarajan , Peiji Chen , Jian Yang , John Tomlin , Vijay Bharadwaj , Erik Vee , WenJing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0244
摘要： The present application provides systems and corresponding methods for creating a delivery allocation plan in a network-based environment. The methods may include receiving and storing advertising contracts and data related to the advertising contracts; constructing a bipartite graph based on the received contract data; annotating each demand node; and receiving impression data and other eligible contract data. Thereafter, the method may include for each impression, calculating a first supply value and for each contract, calculating a first demand value. The first demand value may be used to calculate a second supply value and a delivery allocation may be calculated using the second supply value and the second demand value for each contract.
摘要翻译：本申请提供在基于网络的环境中创建传送分配计划的系统和相应方法。方法可以包括接收和存储与广告合同相关的广告合同和数据; 基于收到的合同数据构建二分图; 注释每个需求节点; 并接收展示数据和其他合格的合同数据。此后，该方法可以包括对于每个印象，计算第一供应值，并且对于每个合约，可以计算第一需求值。可以使用第一需求值来计算第二供应值，并且可以使用第二供应值和每个合同的第二需求值来计算交货分配。

2. 发明申请

US20130246161A1 SYSTEMS AND METHODS FOR OPTIMIZATION-AWARE DELIVERY PACING ADJUSTMENT IN ADVERTISEMENT SERVING 审中-公开
标题翻译：广告服务优化提供调度的系统与方法
公开(公告)号：US20130246161A1
公开(公告)日：2013-09-19
申请号：US13423025
申请日：2012-03-16
申请人： Jason Zien , Erik Vee , Sergei Vassilvitskii , Srinath Mandalapu , Marco Manfai Yu , Peiji Chen , Chandrashekhar Nagarajan , Wenjing Ma
发明人： Jason Zien , Erik Vee , Sergei Vassilvitskii , Srinath Mandalapu , Marco Manfai Yu , Peiji Chen , Chandrashekhar Nagarajan , Wenjing Ma
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Systems and methods for adjusting online ads delivery pace derive, in a computer system, a current impression delivery for an ads display contract. A plurality of estimation bands are delivered corresponding to over delivery and under delivery for the ads display contract. A relative distance is determined between the current impression delivery and the plurality of estimation bands. An adjustment factor is selected according to the relative distance. The adjustment factor is sent to a database.
摘要翻译：用于调整在线广告投放速度的系统和方法在计算机系统中导出广告展示合同的当前展示交付。相应于广告显示合同的过量传送和不足传送，传送多个估计带。在当前印象传递与多个估计带之间确定相对距离。根据相对距离选择调整因子。调整因子被发送到数据库。

3. 发明授权

US08311885B2 System for display advertising optimization using click or conversion performance 有权
标题翻译：使用点击或转换表现的展示广告优化系统
公开(公告)号：US08311885B2
公开(公告)日：2012-11-13
申请号：US12609427
申请日：2009-10-30
申请人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
发明人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0244
摘要： An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy nonguaranteed demand. The data processing system includes an optimizer configured to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of proportions of allocation of the first portion and the second portion. The optimizer generates a solution maximizing guaranteed demand fairness, non-guaranteed demand revenue, and click value. The solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan to control serving of the advertisement impressions.
摘要翻译：广告印象分配系统包括可操作以产生用于投放广告印象的分配计划的数据处理系统。分配计划分配广告展示的第一部分以满足保证需求和第二部分广告展示以满足不确定的需求。数据处理系统包括被配置为建立广告印象的第一部分与广告印象的第二部分之间的关系的优化器。关系定义了第一部分和第二部分的分配比例范围。优化器生成一个最大化保证需求公平性，无保证需求收入和点击值的解决方案。解决方案确定要投放的广告展示的第一部分的确定比例以及要投放的广告展示的第二部分的确定比例。数据处理系统输出分配计划以控制广告印象的投放。

4. 发明申请

US20100114689A1 SYSTEM FOR DISPLAY ADVERTISING OPTIMIZATION USING CLICK OR CONVERSION PERFORMANCE 有权
标题翻译：使用点击或转换性能显示广告优化的系统
公开(公告)号：US20100114689A1
公开(公告)日：2010-05-06
申请号：US12609427
申请日：2009-10-30
申请人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
发明人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0244
摘要： An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions. The optimizer generates a solution in accordance with maximizing guaranteed demand fairness, non-guaranteed demand revenue and click or conversion value, where the solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan including the solution to control serving of the advertisement impressions in the determined proportions.
摘要翻译：广告印象分配系统包括可操作以产生用于投放广告印象的分配计划的数据处理系统。分配计划分配广告展示的第一部分以满足保证需求和第二部分广告展示以满足非保证需求。数据处理系统包括优化器，优化器建立第一部分广告展示与第二部分广告印象之间的关系。该关系定义了广告印象的第一部分和广告印象的第二部分的可能分配比例的范围。优化器根据最大化保证需求公平性，无保证需求收入和点击或转换价值生成解决方案，其中解决方案确定要投放的广告印象的第一部分的确定比例以及第二部分广告的确定比例展示服务。数据处理系统输出包括解决方案的分配计划，以按确定的比例控制广告印象的投放。

5. 发明授权

US09135632B2 Methods and systems for ad placement planning 有权
标题翻译：广告投放规划方法和系统
公开(公告)号：US09135632B2
公开(公告)日：2015-09-15
申请号：US13339254
申请日：2011-12-28
申请人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
发明人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q10/08 , G06Q20/20
CPC分类号： G06Q30/0241 , G06Q10/087 , G06Q20/203 , G06Q30/02 , G06Q30/0244
摘要： Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.
摘要翻译：公开了允许转移库存以实现保证交货广告合同的方法和系统。根据保证的交付协议，库存可以从未分配的库存供应分配给一个或多个广告客户。从剩余的未分配库存供应中可能会为一个或多个广告客户预留库存。然后可以通过使用未分配的库存或转移的库存，或未分配的库存和转移的库存的组合，将库存分配给附加的广告客户。已转移的库存已从第一个广告客户的分配中移出，而转移的库存将被相应广告客户的备用库存替换。

6. 发明申请

US20130173384A1 METHODS AND SYSTEMS FOR AD PLACEMENT PLANNING 有权
公开(公告)号：US20130173384A1
公开(公告)日：2013-07-04
申请号：US13339254
申请日：2011-12-28
申请人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
发明人： Erik Vee , Dongni Chen , Peiji Chen , Satyen Kale , Srinath Mandalapu , Chandrashekhar Nagarajan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q10/087 , G06Q20/203 , G06Q30/02 , G06Q30/0244
摘要： Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

7. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

8. 发明申请

US20110270676A1 Probabilistic Linking Approach for Serving Impressions in Guaranteed Delivery Advertising 审中-公开
标题翻译：在保证投放广告中提供展示的概率链接方法
公开(公告)号：US20110270676A1
公开(公告)日：2011-11-03
申请号：US12771196
申请日：2010-04-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
IPC分类号： G06Q30/00 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A computer-implemented method and display advertising server network for serving impression opportunities to a frequency-capped guaranteed delivery contract in a system for delivery of display advertising to a user. The method includes steps for receiving, from a computer, an event predicate and a user ID corresponding to the user, retrieving, from an index engine, a set of eligible frequency-capped contracts, wherein an eligible contract comprises at least one target predicate matching at least a portion of the event predicate, and probabilistically selecting for serving, in a computer, the booked contract having a frequency cap specification, only when the selected frequency-capped contract can be served to the user without violating the frequency cap specification. Exemplary embodiments include generating a pseudo-random number sequence, and then selecting a particular pseudo-random number from the series of pseudo-random numbers, the selected particular pseudo-random number being based on the user ID, a visit count, a URL.
摘要翻译：一种计算机实现的方法和显示广告服务器网络，用于向系统中的用于向用户传送显示广告的频率上限的保证递送合同提供展示机会。该方法包括从计算机接收与用户相对应的事件谓词和用户ID的步骤，从索引引擎检索一组合格的频率上限合同，其中符合条件的合同包括至少一个目标谓词匹配至少部分事件谓词，并且在计算机中概率地选择用于服务具有频率上限规范的预约合同，只有当所选择的频率上限的合同可以在不违反频率上限规范的情况下被提供给用户时。示例性实施例包括生成伪随机数序列，然后从所述一系列伪随机数中选择特定的伪随机数，所选择的特定伪随机数基于用户ID，访问次数，URL。

9. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

10. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

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