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    • 10. 发明申请
    • METHOD AND APPARATUS FOR SURVEYING BRAND PREFERENCE
    • 用于调查品牌偏好的方法和装置
    • US20140207522A1
    • 2014-07-24
    • US14087165
    • 2013-11-22
    • Michael Smith
    • Michael Smith
    • G06Q30/02
    • G06Q30/0203
    • The present concept is a method for surveying brand preference which includes the steps of providing a participant with a unique identification data card and code. The participants input personal information into a database through an interactive electronic surface device for administering a product taste challenge, wherein the surface device in communication with the identification card and the database. Additionally there is provided an algorithm which based on information in the database corresponding to the identification card selects a product challenge test and a product challenge test selected by the participant is administered and the results of product challenge results are displayed. Personal information includes personal data and personality data, wherein personality data includes answers to survey questions regarding likes and dislikes of selected foods, beverages and tastes.
    • 本概念是用于测量品牌偏好的方法,其包括向参与者提供唯一的识别数据卡和代码的步骤。 参与者通过用于管理产品味道挑战的交互式电子表面装置将个人信息输入数据库,其中与识别卡和数据库通信的表面设备。 此外,提供了一种基于与识别卡相对应的数据库中的信息的算法,其选择产品挑战测试和由参与者选择的产品挑战测试,并显示产品挑战结果的结果。 个人信息包括个人数据和个性数据,其中个性数据包括关于选择的食物,饮料和口味的喜好和不喜欢的调查问题的答案。