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1. 发明申请

US20100191692A1 TARGETED CONTENT DELIVERY MECHANISM BASED ON NETWORK APPLICATION DATA 有权
标题翻译：基于网络应用数据的目标内容传送机制
公开(公告)号：US20100191692A1
公开(公告)日：2010-07-29
申请号：US12694114
申请日：2010-01-26
申请人： Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
发明人： Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
IPC分类号： G06F15/16 , G06N5/02
CPC分类号： H04L67/22 , H04L67/02 , H04L67/306
摘要： A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.
摘要翻译：提供了一种系统和方法，用于将目标内容传送给耦合到服务提供商网络的用户。由订户生成的网络应用数据由部署在与用户计算设备的网络标识符相关联的服务提供商网络中的网络应用元件接收和处理。网络应用数据是从与服务提供商网络或通过公共通信网络耦合的服务器的用户交互产生的。将网络应用数据转换为与网络标识符相关联的网络事件。过滤Web事件以从接收到的Web事件中删除不相关的数据。然后可以基于与订户相关联的经过滤的web事件来生成订户简档。然后可以基于用户的简档将目标内容传送给用户。

2. 发明授权

US09135348B2 Method and apparatus for machine-learning based profiling 有权
标题翻译：基于机器学习的分析方法和装置
公开(公告)号：US09135348B2
公开(公告)日：2015-09-15
申请号：US12624182
申请日：2009-11-23
申请人： Wang Wu , Dorothy Tse , Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
发明人： Wang Wu , Dorothy Tse , Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
IPC分类号： G06F17/30 , G06Q30/02 , H04H60/31 , H04H60/33 , H04H60/46
CPC分类号： G06F17/30867 , G06F17/30702 , G06Q30/02 , H04H60/31 , H04H60/33 , H04H60/46
摘要： A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.
摘要翻译：提供了一种用于基于用户先前的在线动作来分析用户的方法和系统。该简档基于接收的用户事件提供用户偏好的表征。用户事件识别事件识别信息和用户标识符。执行缓存的网络地图中的查找以检索与事件识别信息相关联的分类信息。为用户标识符检索或创建用户配置文件。基于检索到的用户事件的分类信息来生成简档更新信息，以基于检索的分类信息和定义的分析规则来识别用户如何被更新。用户配置文件被更新并存储以供外部广告服务器访问。分类信息提供文本分数记录，该文本分数记录包括相对于包括类别分层的词汇本体定义的文本串和分数。

3. 发明授权

US08984047B2 Targeted content delivery mechanism based on network application data 有权
标题翻译：基于网络应用数据的目标内容传送机制
公开(公告)号：US08984047B2
公开(公告)日：2015-03-17
申请号：US12694114
申请日：2010-01-26
申请人： Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
发明人： Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
IPC分类号： G06F15/16 , H04L29/08 , G06Q30/00 , H04H60/33
CPC分类号： H04L67/22 , H04L67/02 , H04L67/306
摘要： A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.
摘要翻译：提供了一种系统和方法，用于将目标内容传送给耦合到服务提供商网络的用户。由订户生成的网络应用数据由部署在与用户计算设备的网络标识符相关联的服务提供商网络中的网络应用元件接收和处理。网络应用数据是从与服务提供商网络或通过公共通信网络耦合的服务器的用户交互产生的。将网络应用数据转换为与网络标识符相关联的网络事件。过滤Web事件以从接收到的Web事件中删除不相关的数据。然后可以基于与订户相关联的经过滤的web事件来生成订户简档。然后可以基于用户的简档将目标内容传送给用户。

4. 发明申请

US20100138370A1 METHOD AND APPARATUS FOR MACHINE-LEARNING BASED PROFILING 有权
标题翻译：基于机器学习型材的方法与装置
公开(公告)号：US20100138370A1
公开(公告)日：2010-06-03
申请号：US12624182
申请日：2009-11-23
申请人： Wang Wu , Dorothy Tse , Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
发明人： Wang Wu , Dorothy Tse , Michael Gassewitz , Denny Lung Sun Lee , Robert Gaudet
IPC分类号： G06F15/18 , G06F17/30
CPC分类号： G06F17/30867 , G06F17/30702 , G06Q30/02 , H04H60/31 , H04H60/33 , H04H60/46
摘要： A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.
摘要翻译：提供了一种用于基于用户先前的在线动作来分析用户的方法和系统。该简档基于接收的用户事件提供用户偏好的表征。用户事件识别事件识别信息和用户标识符。执行缓存的网络地图中的查找以检索与事件识别信息相关联的分类信息。为用户标识符检索或创建用户配置文件。基于检索到的用户事件的分类信息来生成简档更新信息，以基于检索的分类信息和定义的分析规则来识别用户如何被更新。用户配置文件被更新并存储以供外部广告服务器访问。分类信息提供文本分数记录，该文本分数记录包括相对于包括类别分层的词汇本体定义的文本串和分数。

5. 发明申请

US20100223105A1 METHOD AND APPARATUS FOR CONTENT TARGETING ONE USER GROUP BASED ON BEHAVIORAL PROFILING OF ANOTHER USER GROUP 审中-公开
标题翻译：用于根据其他用户组的行为分析来定义一个用户组的内容的方法和装置
公开(公告)号：US20100223105A1
公开(公告)日：2010-09-02
申请号：US12714202
申请日：2010-02-26
申请人： Michael Gassewitz , Denny Lung Sun Lee , Wang Wu , Haijun Cao
发明人： Michael Gassewitz , Denny Lung Sun Lee , Wang Wu , Haijun Cao
IPC分类号： G06Q10/00 , G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available.
摘要翻译：描述用于选择诸如广告的附带内容以用于与诸如网页之类的主要内容呈现的系统和方法。该系统和方法提供了选择所附内容时使用的主要内容的配置文件。主要内容简档可以用于当用户请求主要内容时选择伴随的内容，对于哪个或多或少的简档信息是可用的。主要内容配置文件基于可用于配置文件信息的一组用户的内容消费历史记录。

6. 发明申请

US20110010563A1 METHOD AND APPARATUS FOR ANONYMOUS DATA PROCESSING 审中-公开
标题翻译：用于无数据处理的方法和装置
公开(公告)号：US20110010563A1
公开(公告)日：2011-01-13
申请号：US12834745
申请日：2010-07-12
申请人： Denny Lung Sun Lee , Michael Gassewitz , Rob Gaudet , Kelvin Edmison , Roderick William Macdonald
发明人： Denny Lung Sun Lee , Michael Gassewitz , Rob Gaudet , Kelvin Edmison , Roderick William Macdonald
IPC分类号： G06F12/14
CPC分类号： G06F21/6254 , H04L9/0894 , H04L9/3236 , H04L2209/42
摘要： A system, a method and a computer readable medium for anonymizing collected data associated with one or more data owners is provided. An identifier is received and a hash process is performed using the identifier and a cryptographic salt to produce a hash output. The hash output is associated with an anonymous identifier. The anonymous identifier is then associated with the data. The anonymized data may then be provided to one or more third party processors for processing an analysis.
摘要翻译：提供了一种用于匿名收集与一个或多个数据所有者相关联的数据的系统，方法和计算机可读介质。接收到标识符，并且使用标识符和密码盐执行散列处理以产生散列输出。哈希输出与匿名标识符相关联。然后将匿名标识符与数据相关联。然后可以将匿名数据提供给一个或多个第三方处理器用于处理分析。

7. 发明授权

US08578491B2 Network based malware detection and reporting 有权
标题翻译：基于网络的恶意软件检测和报告
公开(公告)号：US08578491B2
公开(公告)日：2013-11-05
申请号：US12636435
申请日：2009-12-11
申请人： Kevin McNamee , Denny Lung Sun Lee , Robert Gaudet , Arvavind K. Mistry , Paul Edwards
发明人： Kevin McNamee , Denny Lung Sun Lee , Robert Gaudet , Arvavind K. Mistry , Paul Edwards
IPC分类号： G06F11/00 , G06F12/14 , G06F12/16 , G08B23/00 , G06F15/173
CPC分类号： H04L63/1408 , H04L41/082 , H04L41/0866 , H04L43/00
摘要： An apparatus, system and method are described for use in detecting the presence of malware on subscribers computers. The apparatus, system and method are network based and may be deployed within an Internet Service Provider (ISP) network. The system may include a plurality of network sensors for receiving and analyzing network traffic to determine the presence of malware. An aggregating apparatus receives alerts of the presence of malware and translates a network identifier of the alert to a subscriber identifier. The aggregating apparatus aggregates alert information and forwards it to a reporting infrastructure that can generate notifications in order to notify a subscriber that malware has been detected on a computer associated with the subscriber.
摘要翻译：描述了用于检测订户计算机上恶意软件的存在的装置，系统和方法。设备，系统和方法是基于网络的，并且可以部署在因特网服务提供商（ISP）网络内。该系统可以包括多个网络传感器，用于接收和分析网络流量以确定恶意软件的存在。聚合装置接收到恶意软件的存在的警报，并将警报的网络标识符转换成用户标识符。聚合装置聚合警报信息并将其转发到可以生成通知的报告基础设施，以便通知订户已经在与订户相关联的计算机上检测到恶意软件。

8. 发明申请

US20100154059A1 NETWORK BASED MALWARE DETECTION AND REPORTING 有权
标题翻译：基于网络的恶意软件检测和报告
公开(公告)号：US20100154059A1
公开(公告)日：2010-06-17
申请号：US12636435
申请日：2009-12-11
申请人： Kevin McNamee , Denny Lung Sun Lee , Robert Gaudet , Arvavind K. Mistry , Paul Edwards
发明人： Kevin McNamee , Denny Lung Sun Lee , Robert Gaudet , Arvavind K. Mistry , Paul Edwards
IPC分类号： G06F11/00 , G06F15/173
CPC分类号： H04L63/1408 , H04L41/082 , H04L41/0866 , H04L43/00
摘要： An apparatus, system and method are described for use in detecting the presence of malware on subscribers computers. The apparatus, system and method are network based and may be deployed within an Internet Service Provider (ISP) network. The system may include a plurality of network sensors for receiving and analyzing network traffic to determine the presence of malware. An aggregating apparatus receives alerts of the presence of malware and translates a network identifier of the alert to a subscriber identifier. The aggregating apparatus aggregates alert information and forwards it to a reporting infrastructure that can generate notifications in order to notify a subscriber that malware has been detected on a computer associated with the subscriber.
摘要翻译：描述了用于检测订户计算机上恶意软件的存在的装置，系统和方法。设备，系统和方法是基于网络的，并且可以部署在因特网服务提供商（ISP）网络内。该系统可以包括多个网络传感器，用于接收和分析网络流量以确定恶意软件的存在。聚合装置接收到恶意软件的存在的警报，并将警报的网络标识符转换成用户标识符。聚合装置聚合警报信息并将其转发到可以生成通知的报告基础设施，以便通知订户已经在与订户相关联的计算机上检测到恶意软件。

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