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    • 2. 发明申请
    • TARGETED CONTENT DELIVERY MECHANISM BASED ON NETWORK APPLICATION DATA
    • 基于网络应用数据的目标内容传送机制
    • US20100191692A1
    • 2010-07-29
    • US12694114
    • 2010-01-26
    • Michael GassewitzDenny Lung Sun LeeRobert Gaudet
    • Michael GassewitzDenny Lung Sun LeeRobert Gaudet
    • G06F15/16G06N5/02
    • H04L67/22H04L67/02H04L67/306
    • A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.
    • 提供了一种系统和方法,用于将目标内容传送给耦合到服务提供商网络的用户。 由订户生成的网络应用数据由部署在与用户计算设备的网络标识符相关联的服务提供商网络中的网络应用元件接收和处理。 网络应用数据是从与服务提供商网络或通过公共通信网络耦合的服务器的用户交互产生的。 将网络应用数据转换为与网络标识符相关联的网络事件。 过滤Web事件以从接收到的Web事件中删除不相关的数据。 然后可以基于与订户相关联的经过滤的web事件来生成订户简档。 然后可以基于用户的简档将目标内容传送给用户。
    • 4. 发明授权
    • Method and apparatus for machine-learning based profiling
    • 基于机器学习的分析方法和装置
    • US09135348B2
    • 2015-09-15
    • US12624182
    • 2009-11-23
    • Wang WuDorothy TseMichael GassewitzDenny Lung Sun LeeRobert Gaudet
    • Wang WuDorothy TseMichael GassewitzDenny Lung Sun LeeRobert Gaudet
    • G06F17/30G06Q30/02H04H60/31H04H60/33H04H60/46
    • G06F17/30867G06F17/30702G06Q30/02H04H60/31H04H60/33H04H60/46
    • A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.
    • 提供了一种用于基于用户先前的在线动作来分析用户的方法和系统。 该简档基于接收的用户事件提供用户偏好的表征。 用户事件识别事件识别信息和用户标识符。 执行缓存的网络地图中的查找以检索与事件识别信息相关联的分类信息。 为用户标识符检索或创建用户配置文件。 基于检索到的用户事件的分类信息来生成简档更新信息,以基于检索的分类信息和定义的分析规则来识别用户如何被更新。 用户配置文件被更新并存储以供外部广告服务器访问。 分类信息提供文本分数记录,该文本分数记录包括相对于包括类别分层的词汇本体定义的文本串和分数。
    • 5. 发明授权
    • Targeted content delivery mechanism based on network application data
    • 基于网络应用数据的目标内容传送机制
    • US08984047B2
    • 2015-03-17
    • US12694114
    • 2010-01-26
    • Michael GassewitzDenny Lung Sun LeeRobert Gaudet
    • Michael GassewitzDenny Lung Sun LeeRobert Gaudet
    • G06F15/16H04L29/08G06Q30/00H04H60/33
    • H04L67/22H04L67/02H04L67/306
    • A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.
    • 提供了一种系统和方法,用于将目标内容传送给耦合到服务提供商网络的用户。 由订户生成的网络应用数据由部署在与用户计算设备的网络标识符相关联的服务提供商网络中的网络应用元件接收和处理。 网络应用数据是从与服务提供商网络或通过公共通信网络耦合的服务器的用户交互产生的。 将网络应用数据转换为与网络标识符相关联的网络事件。 过滤Web事件以从接收到的Web事件中删除不相关的数据。 然后可以基于与订户相关联的经过滤的web事件来生成订户简档。 然后可以基于用户的简档将目标内容传送给用户。
    • 6. 发明申请
    • METHOD AND APPARATUS FOR MACHINE-LEARNING BASED PROFILING
    • 基于机器学习型材的方法与装置
    • US20100138370A1
    • 2010-06-03
    • US12624182
    • 2009-11-23
    • Wang WuDorothy TseMichael GassewitzDenny Lung Sun LeeRobert Gaudet
    • Wang WuDorothy TseMichael GassewitzDenny Lung Sun LeeRobert Gaudet
    • G06F15/18G06F17/30
    • G06F17/30867G06F17/30702G06Q30/02H04H60/31H04H60/33H04H60/46
    • A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.
    • 提供了一种用于基于用户先前的在线动作来分析用户的方法和系统。 该简档基于接收的用户事件提供用户偏好的表征。 用户事件识别事件识别信息和用户标识符。 执行缓存的网络地图中的查找以检索与事件识别信息相关联的分类信息。 为用户标识符检索或创建用户配置文件。 基于检索到的用户事件的分类信息来生成简档更新信息,以基于检索的分类信息和定义的分析规则来识别用户如何被更新。 用户配置文件被更新并存储以供外部广告服务器访问。 分类信息提供文本分数记录,该文本分数记录包括相对于包括类别分层的词汇本体定义的文本串和分数。