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    • 3. 发明申请
    • Spend Based Digital Ad Targeting and Measurement
    • 花费数字广告定位和测量
    • US20130006766A1
    • 2013-01-03
    • US13172676
    • 2011-06-29
    • Mehmet E. DedeogluIwao FusilloDanny M. Yelle
    • Mehmet E. DedeogluIwao FusilloDanny M. Yelle
    • G06Q30/00
    • G06Q30/02G06Q30/0243G06Q30/0249G06Q30/0251
    • The present disclosure includes a system, method, and article of manufacture for spend based targeting and measurement. The method may comprise transmitting to a third party system a model and/or a measurement file associating a first party cookie ID with a model, and receiving, from the third party system, an updated model (and/or measurement) file associating a third party cookie ID with web-browsing data. The third party cookie ID may anonymously and uniquely correspond to the first party cookie ID, and the first party cookie ID may be stripped from the updated model (and/or measurement) file to de-identify a customer associated with the first party cookie ID. Moreover, the web-browsing data may be received by the third party system from a second party system.
    • 本公开包括用于基于花费的瞄准和测量的系统,方法和制品。 该方法可以包括向第三方系统发送将第一方Cookie ID与模型相关联的模型和/或测量文件,以及从第三方系统接收更新的模型(和/或测量)文件,其将第三方Cookie ID与模型相关联 派对Cookie ID与网络浏览数据。 第三方Cookie ID可以匿名地且唯一地对应于第一方Cookie ID,并且可以从更新的模型(和/或测量)文件中剥离第一方cookie ID以取消标识与第一方Cookie ID相关联的客户 。 此外,网页浏览数据可以由第三方系统从第二方系统接收。
    • 6. 发明授权
    • Industry size of wallet
    • 钱包行业规模
    • US08401947B2
    • 2013-03-19
    • US13538936
    • 2012-06-29
    • Prashant KaliaKarlyn Heiner CrottyIwao Fusillo
    • Prashant KaliaKarlyn Heiner CrottyIwao Fusillo
    • G06Q40/00
    • G06Q30/0202G06Q10/06375G06Q30/00G06Q30/0201G06Q30/0205G06Q40/00
    • Consumer spend by industry is modeled based on the industry sizes of wallet of consumers having a high share of wallet with a financial institution. A size of wallet is calculated for each consumer in a plurality of consumers. A share of wallet for each consumer is also calculated. A subset of the plurality of consumers whose share of wallet is above a given percentage of their size of wallet is then determined. For each consumer in the subset, an industry size of wallet is determined. A correlation between the industry size of wallet of a given consumer and one or more characteristics of the given consumer is then derived using the industry size of wallet for the consumers in the subset.
    • 行业的消费支出是基于具有金融机构的钱包份额较高的消费者的钱包的行业规模来模拟的。 为多个消费者中的每个消费者计算一个钱包的大小。 还计算每个消费者的钱包份额。 然后确定多个消费者的一部分,其中钱包的份额高于其钱包尺寸的给定百分比。 对于子集中的每个消费者,确定钱包的行业大小。 给定消费者的钱包的行业规模与给定消费者的一个或多个特征之间的相关性就是使用该子集中消费者的钱包的行业大小来得出的。
    • 7. 发明授权
    • Industry size of wallet
    • 钱包行业规模
    • US08239250B2
    • 2012-08-07
    • US11608179
    • 2006-12-07
    • Prashant KaliaKarlyn Heiner CrottyIwao Fusillo
    • Prashant KaliaKarlyn Heiner CrottyIwao Fusillo
    • G06Q30/00
    • G06Q30/0202G06Q10/06375G06Q30/00G06Q30/0201G06Q30/0205G06Q40/00
    • Consumer spend by industry is modeled based on the industry sizes of wallet of consumers having a high share of wallet with a financial institution. A size of wallet is calculated for each consumer in a plurality of consumers. A share of wallet for each consumer is also calculated. A subset of the plurality of consumers whose share of wallet is above a given percentage of their size of wallet is then determined. For each consumer in the subset, an industry size of wallet is determined. A correlation between the industry size of wallet of a given consumer and one or more characteristics of the given consumer is then derived using the industry size of wallet for the consumers in the subset.
    • 行业的消费支出是基于具有金融机构的钱包份额较高的消费者的钱包的行业规模来模拟的。 为多个消费者中的每个消费者计算一个钱包的大小。 还计算每个消费者的钱包份额。 然后确定多个消费者的一部分,其中钱包的份额高于其钱包尺寸的给定百分比。 对于子集中的每个消费者,确定钱包的行业大小。 给定消费者的钱包的行业规模与给定消费者的一个或多个特征之间的相关性就是使用该子集中消费者的钱包的行业大小来得出的。
    • 9. 发明申请
    • Multidimensional personal behavioral tomography
    • 多维个人行为层析成像
    • US20080091508A1
    • 2008-04-17
    • US11529730
    • 2006-09-29
    • Rajendra RaneDavid JuangEduardo J. AlvarezIwao Fusillo
    • Rajendra RaneDavid JuangEduardo J. AlvarezIwao Fusillo
    • G07G1/00
    • G06Q30/0205G06Q30/02G06Q30/0203G06Q30/0204G06Q30/0269
    • A method and computer program product for identifying attributes of customers and potential customers, allowing marketing to be directed at such consumers. Information is received regarding each of a number of consumers. This information can include demographic information, data regarding spending habits, and information as to how such attributes may have changed over time. Once attributes have been determined, and any changes over time to such attributes have been determined, a correlation of the attributes is performed. Such combined attributes are denoted as composite dimensions. Given the composite dimensions, as well as attributes that may not have been correlated with any other attributes, consumers are plotted in the resulting multi-dimensional space. Sets of consumers that appear to be grouped in this multi-dimensional space are then identified. Common attributes of this consumer group are identified. Unique attributes of a given consumer in such a group are also identified.
    • 一种方法和计算机程序产品,用于识别客户和潜在客户的属性,允许营销针对这些消费者。 收到关于多个消费者中的每一个的信息。 该信息可以包括人口统计信息,关于消费习惯的数据,以及关于这些属性如何随时间而改变的信息。 一旦确定了属性,并且已经确定了对于这些属性随时间的任何改变,则执行属性的相关性。 这样的组合属性被表示为复合尺寸。 给定复合尺寸以及可能没有与任何其他属性相关联的属性,消费者被绘制在所得到的多维空间中。 然后识别出似乎被分组在该多维空间中的消费者集合。 识别此消费群体的常见属性。 也确定了这样一个组中给定消费者的独特属性。